Thermounterwäsche Damen

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -92.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €166K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-92.2%

Conversion, latest week

0.7%

Market size, estimated

€166Ka year

Peak month

January27.8× the quietest month

Top search term

funktionsunterwäsche damen79K searches a year

Listings sell for €21.32 on average, from €11.76 to €74.22. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €21.32 that is €5K to €11K a year per listing.

Average price

€21.32inside the $15 to $100 sweet spot

Price range

€11.76–€74.22

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

€5K–€11K

Returns

8.9%of orders · Amazon Germany median 1.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.8% of listings are out of stock. The average listing ranks #261 within Dessous, Nacht- & Lounge-Wäsche. It carries 3,316 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

20.8%

Average rank

#261in Dessous, Nacht- & Lounge-Wäsche

Average rating

4.41 starsAmazon Germany average 4.37 stars

Average reviews

3,316per listing

Listings tracked

43

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months