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Thermoshirt Damen Langarm

Fail

Demand is soft, at -92.6% this quarter, so Thermoshirt Damen Langarm is a Fail.

Flapen Score
42
42 / 100
Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46
Market size
€68K/yr361K searches / yr
90-day growth
-92.6%search demand this quarter
Competition
30%top-5 click share · 27 brands · 63 sellers

Flapen Score

Thermoshirt Damen Langarm against its category

The dotted line is the Fashion average. Past it, Thermoshirt Damen Langarm is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermoshirt Damen Langarm market on Amazon at a glance

Shoppers on Amazon Germany searched for Thermoshirt Damen Langarm 361K times last year and spent an estimated €68K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -92.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €68K a year.

Searches, last 12 months
361K
Growth, 90 days vs prior 90
-92.6%
Conversion, latest week
1.2%
Market size, estimated
€68Ka year
Peak month
November44.7× the quietest month
Top search term
thermoshirt damen langarm65K searches a year

02 · Price

A sale here is worth €16.36.

Listings sell for €16.36 on average, from €6.50 to €57.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €16.36 that is €0 to €2K a year per listing.

Average price
€16.36inside the $15 to $100 sweet spot
Price range
€6.50–€57.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
8.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.7% of listings are out of stock. The average listing ranks #512 within Activewear. It carries 1,065 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
27.7%
Average rank
#512in Activewear
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
1,065per listing
Listings tracked
75

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Thermoshirt Damen Langarm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

27 flat

Sellers

63

Top-5 brand share

63%

Top 20: 95%

Top-5 click share

30%

Top 20: 62%

Open market

33%

  • Brand 120%
  • Brand 216%
  • Brand 315%
  • Brand 49%
  • Brand 54%
  • Brand 63%

Demand

Thermoshirt Damen Langarm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 44.7×

Search terms

Top Thermoshirt Damen Langarm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thermoshirt damen langarm65K/yr
  • thermoshirt damen23K/yr
  • thermo shirt damen langarm30K/yr
  • thermo langarmshirt damen30K/yr
  • thermo oberteil damen53K/yr
  • thermo unterhemd damen41K/yr
  • thermo pullover damen30K/yr
  • thermooberteile für damen18K/yr
  • thermo shirt damen11K/yr
  • thermohemd damen7K/yr

Reviews and returns

What reviews say buyers love and hate about Thermoshirt Damen Langarm

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Wärme”
27%of negative reviews mention “Gesamtgröße”
8.8%of orders come back
“Eventuell eine Größe größer bestellen”
A buyer, on “Gesamtgröße”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Thermoshirt Damen Langarm questions

Answered from the same tracked data.