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The North Face Mütze

Fail

Demand is soft, at -91.8% this quarter, so The North Face Mütze is a Fail.

Filters High Returns
Flapen Score
33
33 / 100Ranks 2,320 of 2,560 Fashion niches · −13 vs the category median of 46
Market size
€98K/yr315K searches / yr
90-day growth
-91.8%search demand this quarter
Competition
44%top-5 click share · 10 brands · 130 sellers

Flapen Score

The North Face Mütze against its category

The dotted line is the Fashion average. Past it, The North Face Mütze is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The The North Face Mütze market on Amazon at a glance

Shoppers on Amazon Germany searched for The North Face Mütze 315K times last year and spent an estimated €98K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -91.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €98K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
-91.8%
Conversion, latest week
1.6%
Market size, estimated
€98Ka year
Peak month
December69.3× the quietest month
Top search term
the north face mütze81K searches a year

02 · Price

A sale here is worth €20.09.

Listings sell for €20.09 on average, from €6.13 to €29.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €20.09 that is €5K to €10K a year per listing.

Average price
€20.09inside the $15 to $100 sweet spot
Price range
€6.13–€29.20
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
€5K–€10K
Returns
5.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #279 within Accessoires. It carries 7,816 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
94%
Out of stock, average day
8.0%
Average rank
#279in Accessoires
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
7,816per listing
Listings tracked
35

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top The North Face Mütze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

130

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

44%

Top 20: 83%

Open market

6%

  • Brand 178%
  • Brand 26%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

The North Face Mütze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 69.3×

Search terms

Top The North Face Mütze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • the north face mütze81K/yr
  • north face hat4K/yr
  • north face mütze77K/yr
  • north face mütze herren31K/yr
  • mütze the north face8K/yr
  • north face beanie8K/yr
  • the north face mütze herren22K/yr
  • mütze north face11K/yr
  • north face mütze damen17K/yr
  • the north face mütze damen13K/yr

Reviews and returns

What reviews say buyers love and hate about The North Face Mütze

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Gesamtgröße”
43%of negative reviews mention “Gesamtgröße”
5.6%of orders come back
“Fällt total klein aus”
A buyer, on “Gesamtgröße”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

Keep looking

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FAQ

Common The North Face Mütze questions

Answered from the same tracked data.