- Flapen Score
- 40 / 100Ranks 1,958 of 2,560 Fashion niches · −6 vs the category median of 4640
- Market size
- €44K/yr384K searches / yr
- 90-day growth
- -11.9%search demand this quarter
- Competition
- 16%top-5 click share · 16 brands · 128 sellers
Flapen Score
Techno against its category
The dotted line is the Fashion average. Past it, Techno is stronger. Inside it, weaker.
Market
The Techno market on Amazon at a glance
Shoppers on Amazon Germany searched for Techno 384K times last year and spent an estimated €44K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 384K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €44K a year.
- Searches, last 12 months
- 384K
- Growth, 90 days vs prior 90
- -11.9%
- Conversion, latest week
- 0.4%
- Market size, estimated
- €44Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- ellesse tshirt herren54K searches a year
02 · Price
A sale here is worth €27.11.
Listings sell for €27.11 on average, from €7.82 to €69.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €27.11 that is €0 to €3K a year per listing.
- Average price
- €27.11inside the $15 to $100 sweet spot
- Price range
- €7.82–€69.56
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€3K
- Returns
- 5.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #2,218 within Activewear. It carries 1,982 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 93%
- Out of stock, average day
- 14.1%
- Average rank
- #2,218in Activewear
- Average rating
- 4.42 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,982per listing
- Listings tracked
- 143
04 · Newcomers
4 of last year's 26 launches cleared the first-year sales bar.
26 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 26
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Techno products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 16% of clicks. An open shelf where new products get seen.
Brands
16 rising
Sellers
128
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
16%
Top 20: 42%
Open market
4%
- Brand 185%
- Brand 26%
- Brand 32%
- Brand 41%
- Brand 51%
- Brand 61%
- Open — no brand owns it (10 brands, 4%)
Demand
Techno search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Techno search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ellesse tshirt herren54K/yr
- ellesse93K/yr
- ellesse t shirt männer21K/yr
- ellesse damen34K/yr
- ellesse herren33K/yr
- ellesse jacke28K/yr
- ellesse jacke herren54K/yr
- t shirt herren ellesse7K/yr
- ellesse jacke männer25K/yr
- elesse5K/yr
Reviews and returns
What reviews say buyers love and hate about Techno
We read the reviews and the return reasons for every product selling here.
“Größer als angegeben”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Techno questions
Answered from the same tracked data.









