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Taylor Swift Armbänder

Fail

Shoppers spend an estimated $2K a year here, so Taylor Swift Armbänder is a Fail.

Flapen Score
38
38 / 100
Ranks 2,099 of 2,560 Fashion niches · −8 vs the category median of 46
Market size
€2K/yr13K searches / yr
90-day growth
-15.5%search demand this quarter
Competition
61%top-5 click share · 14 brands · 25 sellers

Flapen Score

Taylor Swift Armbänder against its category

The dotted line is the Fashion average. Past it, Taylor Swift Armbänder is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taylor Swift Armbänder market on Amazon at a glance

Shoppers on Amazon Germany searched for Taylor Swift Armbänder 13K times last year and spent an estimated €2K. The top 5 brands take 64% of clicks. Demand peaks in Jul–Aug. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
1.2%
Market size, estimated
€2Ka year
Peak month
July36.7× the quietest month
Top search term
taylor swift armbänder7K searches a year

02 · Price

A sale here is worth €10.64.

Listings sell for €10.64 on average, from €6.65 to €20.41. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €10.64 that is €0 to €1K a year per listing.

Average price
€10.64under the $15 to $100 sweet spot
Price range
€6.65–€20.41
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.2% of listings are out of stock. The average listing ranks #616 within Bijouterie. It carries 384 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
30.2%
Average rank
#616in Bijouterie
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
384per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Taylor Swift Armbänder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

25

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

28%

  • Brand 116%
  • Brand 215%
  • Brand 312%
  • Brand 411%
  • Brand 510%
  • Brand 68%

Demand

Taylor Swift Armbänder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 36.7×

Search terms

Top Taylor Swift Armbänder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • taylor swift armbänder7K/yr
  • taylor swift armband2K/yr
  • friendship bracelet taylor swift1K/yr
  • swifty armbänder635/yr
  • taylor swift bracelet902/yr
  • taylor swift friendship bracelets880/yr
  • freundschaftsarmbänder taylor swift344/yr

Reviews and returns

What reviews say buyers love and hate about Taylor Swift Armbänder

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Geschenk Zweck”
23%of negative reviews mention “Qualität insgesamt”
0.9%of orders come back
“Kein hochwertiges Set”
A buyer, on “Qualität insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Taylor Swift Armbänder questions

Answered from the same tracked data.