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Tamaris Chelsea Boots Damen Schwarz

Fail

Demand is soft, at -69.4% this quarter, so Tamaris Chelsea Boots Damen Schwarz is a Fail.

Flapen Score
46
46 / 100
Ranks 1,273 of 2,560 Fashion niches · on the category median
Market size
€14K/yr237K searches / yr
90-day growth
-69.4%search demand this quarter
Competition
14%top-5 click share · 47 brands · 93 sellers

Flapen Score

Tamaris Chelsea Boots Damen Schwarz against its category

The dotted line is the Fashion average. Past it, Tamaris Chelsea Boots Damen Schwarz is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tamaris Chelsea Boots Damen Schwarz market on Amazon at a glance

Shoppers on Amazon Germany searched for Tamaris Chelsea Boots Damen Schwarz 237K times last year and spent an estimated €14K. The top 5 brands take 43% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -69.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €14K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-69.4%
Conversion, latest week
0.2%
Market size, estimated
€14Ka year
Peak month
October21.4× the quietest month
Top search term
stiefel beige33K searches a year

02 · Price

A sale here is worth €35.78.

Listings sell for €35.78 on average, from €10.81 to €66.92. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €35.78 that is €0 to €4K a year per listing.

Average price
€35.78inside the $15 to $100 sweet spot
Price range
€10.81–€66.92
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
31.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #1,172 within Schuhe. It carries 708 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
73%
Out of stock, average day
19.1%
Average rank
#1,172in Schuhe
Average rating
4.05 starsAmazon Germany average 4.37 stars
Average reviews
708per listing
Listings tracked
164

04 · Newcomers

0 of last year's 53 launches cleared the first-year sales bar.

53 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
53
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Tamaris Chelsea Boots Damen Schwarz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

47 rising

Sellers

93

Top-5 brand share

43%

Top 20: 86%

Top-5 click share

14%

Top 20: 35%

Open market

52%

  • Brand 115%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Tamaris Chelsea Boots Damen Schwarz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 21.4×

Search terms

Top Tamaris Chelsea Boots Damen Schwarz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stiefel beige33K/yr
  • stiefel damen beige28K/yr
  • beige stiefel9K/yr
  • stiefel beige damen27K/yr
  • boots beige14K/yr
  • stiefeletten beige mit absatz10K/yr
  • stiefeletten damen beige mit absatz8K/yr
  • stiefeletten damen taupe10K/yr
  • stiefeletten damen mit absatz beige9K/yr
  • tamaris stiefelette beige12K/yr

Reviews and returns

What reviews say buyers love and hate about Tamaris Chelsea Boots Damen Schwarz

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Komfort insgesamt”
19%of negative reviews mention “Qualität insgesamt”
31.2%of orders come back
“Schaut gar nicht Wertigkeit aus”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Tamaris Chelsea Boots Damen Schwarz questions

Answered from the same tracked data.