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Sweatjacke Herren

Sweatjacke Herren shows a fragmented shelf (top 5 take 17% of clicks), but weak search conversion (0.4%) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 28% of 2,560 Fashion niches · +6 vs the category median of 46

Market size 47Growth 15Conversion 6Competition 96Returns 15Price range 88Avg price 95Brand share 83Review moat 24Quality gap 78
This niche Category average · 2,560 niches

Is Sweatjacke Herren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sweatjacke Herren is a €252K/yr Amazon Germany market (2.1M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Sweatjacke Herren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -19.5% over the last 90 days and 0.4% of searches end in a purchase.

€252K

revenue / yr

Units sold / yr13K
Search volume / yr-19.5%2.1M
Conversion rate0.4%
Avg price€27.76

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers52 · 177
Top-5 product click share17%
Open market48%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 141 products

Sponsored placement83%
New entrants (1y)14· 1 succeeded
Avg rating4.3★
Avg reviews6,449

Top Sweatjacke Herren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

€0€5K€10K€15K€20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

52 rising

Sellers

177

Top-5 brand share

52%

Top 20: 84%

Top-5 click share

17%

Top 20: 43%

Open market

44%

  • Amazon Essentials22%
  • JACK & JONES12%
  • Banqert7%
  • Grin&Bear5%
  • Höhenhorn5%
  • JMIERR5%

Sweatjacke Herren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.1MCVR0.4%Products141Brands52Top 5 Brands52%OOS Rate1.9%Rating4.3★Reviews6,449Avg BSR#506
100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Top Sweatjacke Herren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sweatjacke herren718K/yr
  • kapuzenjacke herren196K/yr
  • sweatjacke132K/yr
  • hoodie herren reißverschluss135K/yr
  • zipper hoodie132K/yr
  • zip hoodie herren121K/yr
  • herren sweatjacke83K/yr
  • sweatjacke herren mit kapuze63K/yr
  • kapuzenjacke39K/yr
  • kaputzensweatjacke männer39K/yr

What reviews say buyers love and hate about Sweatjacke Herren

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Qualität insgesamt20%

Gute Qualität und super Service

Gesamtgröße20%

Passt

Komfort insgesamt13%

Bequem

Preis-Leistungs-Verhältnis10%

Guter Preis

Materialqualität6%

Material sehr angenehm

What buyers complain about

73% of reviews
Gesamtgröße19%

fällt klein aus

Qualität insgesamt18%

Absoluter Müll

Reißverschlussqualität15%

Reißverschluss problematisch - ansonsten ok

Ärmelpassform5%

Ärmel zu kurz

Dünn3%

sehr dünn stoff

Sweatjacke Herren return rate & reasons

Why buyers send it back, as a share of all return requests.

7.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
50%
2Qualität insgesamt
6%
3Länge
5%
4Materialqualität
5%
5Farbe
5%

Common Sweatjacke Herren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sweatjacke Herren 52/100 on Amazon Germany — Worth a look. The niche generates €252K/yr across 141 tracked products. 1 of 14 products launched in the last 360 days are still selling. Search demand moved -19.5% over the last 90 days.
Search demand for Sweatjacke Herren on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 2.9× the quietest.