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Sweatjacke Damen

Sweatjacke Damen shows a fragmented shelf (top 5 take 12% of clicks), but weak search conversion (0.2%) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 31% of 2,560 Fashion niches · +5 vs the category median of 46

Market size 25Growth 22Conversion 2Competition 97Returns 5Price range 85Avg price 95Brand share 95Review moat 49Quality gap 78
This niche Category average · 2,560 niches

Is Sweatjacke Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sweatjacke Damen is a €100K/yr Amazon Germany market (2.2M searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Oct. Verdict: Worth a look — 51/100.

Sweatjacke Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.6% over the last 90 days and 0.2% of searches end in a purchase.

€100K

revenue / yr

Units sold / yr6K
Search volume / yr-6.6%2.2M
Conversion rate0.2%
Avg price€23.59

Who owns the niche?

The top 5 brands hold 37% of demand, so 63% of the market is open.

63%

open market share

Brands · sellers68 · 139
Top-5 product click share12%
Open market63%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 227 products

Sponsored placement91%
New entrants (1y)48· 0 succeeded
Avg rating4.3★
Avg reviews1,561

Top Sweatjacke Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

€0€1K€2K€3K€4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

68 rising

Sellers

139

Top-5 brand share

37%

Top 20: 78%

Top-5 click share

12%

Top 20: 30%

Open market

60%

  • Amazon Essentials13%
  • REPUBLIX7%
  • Jhsnjnr6%
  • Timuspo5%
  • Smith & Solo4%
  • Generisch4%

Sweatjacke Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.2MCVR0.2%Products227Brands68Top 5 Brands37%OOS Rate7.1%Rating4.3★Reviews1,561Avg BSR#240
80K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.3×

Top Sweatjacke Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sweatjacke damen961K/yr
  • sweatjacke damen mit kapuze113K/yr
  • kapuzenjacke damen106K/yr
  • damen sweatjacke80K/yr
  • sweatshirt jacke damen90K/yr
  • hoodie damen oversize176K/yr
  • hoodie damen reißverschluss45K/yr
  • hoody damen mit kapuze112K/yr
  • hoodie jacke damen48K/yr
  • hoodies für damen85K/yr

What reviews say buyers love and hate about Sweatjacke Damen

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Gesamtgröße22%

passt super

Komfort insgesamt18%

Super bequem

Qualität insgesamt12%

Super Qualität

Farbe7%

Bestelle mir noch andere Farben

Weiches Gefühl6%

Super weich, sehr schönes Material

What buyers complain about

63% of reviews
Gesamtgröße35%

Lose fit

Reißverschlussqualität7%

defekter Reissverschluss

Materialqualität5%

Material sehr unangenehm

Qualität insgesamt4%

Keine gute Qualität

Nähen/Finish/Polieren3%

leider ist die Jacke mit schlecht eingenähtem und nicht funktionierendem Reissverschluss eingetroffen

Sweatjacke Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

10.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
45%
2Farbe
7%
3Materialqualität
7%
4Länge
5%
5Breite
5%

Common Sweatjacke Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sweatjacke Damen 51/100 on Amazon Germany — Worth a look. The niche generates €100K/yr across 227 tracked products. 0 of 48 products launched in the last 360 days are still selling. Search demand moved -6.6% over the last 90 days.
Search demand for Sweatjacke Damen on Amazon Germany peaks in Oct, where the busiest month runs 2.3× the quietest.