Is superman profitable to sell on Amazon Germany?

The niche generates €32K/yr across 32 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Skip it (38/100).

How competitive is the superman niche?

12 brands and 155 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in superman?

Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Gesamtgröße. The return rate is 1.5%.

What does it cost to enter the superman niche?

Listings span €5.46–€49.45; the average listing price is €17.84 (sweet spot $15–$100). The average incumbent carries 1,232 reviews — the moat a new listing must climb.

superman

Skip it

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great€17.84

avg listing price — sweet spot $15–$100

Price range

Great€5.46–€49.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,232.34

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Bad€32K

€32K/yr · 1.2M searches

Growth

Bad-33.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Signals Out of Stock

According to Flapen's Amazon Germany niche tracking, superman is a €32K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 38/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

superman market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: €45K–€54K; units × avg price
Conversion rate: 0.1%
Avg BSR: #9,547
Page quality: 0%
Prime: 88%
Sponsored: 53%
Out of stock: 1.3%
Avg brand age: 41 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

155

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

51%

Top 20: 86%

Open market

10%

DC Comics33%
LEGEND ICON18%
Amazon Essentials17%
McFarlane10%
Logoshirt7%
TShirt-People4%
Open — no brand owns it (6 brands, 10%)

Demand

Weekly Amazon search volume, last 44 weeks — -33.6% search growth over the last 90 days.

Open Trend

Top superman search terms

superman889K/yr -42.5%0.1% conv.
superm134K/yr -5.1%0.0% conv.
superma92K/yr -10.3%0.0% conv.
superman figur40K/yr -9.9%2.4% conv.
super man8K/yr +59.2%0.2% conv.
supermann11K/yr -22.7%0.2% conv.
superman spielzeug6K/yr -17.5%1.6% conv.

All search terms

Top superman products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cotton Division Offizielles Superman-T-Shirt für Herren von DC Comics | T-Shirt mit graphischer Grafik Tendance Cadeau Geek bequemer Baumwolle Logo-Aufdruck Kobalt mittel

LEGEND ICON€19.114.6★604 rev

DC Comics Superman - Action-Figur Superman 30 cm zum Spielen und Sammeln Spielzeug für Kinder ab 4 Jahren

DC Comics€9.444.6★1,113 rev

DC Comics 30cm-Actionfigur - Superman

DC Comics€8.904.7★26,489 rev

Logoshirt DC Comics I Superman I Logo Clean I T-Shirt Print I Damen & Herren I kurzärmlig I blau I Lizenziertes Originaldesign I Größe XL

Logoshirt€21.264.2★2 rev

Amazon Essentials Disney | Marvel | Star Wars Jungen Kurzärmelige T-Shirts 4er-Pack Superman Justice 6-7 Jahre

Amazon Essentials€11.664.4★109 rev

Newest

by launch date

McFarlane Batman v Superman: Dawn of Justice (2016) DC Theatrical Edition Actionfigur Superman (Heat Vision) 19 cm

McFarlane€29.4121 rev

3mo ago

McFarlane Superman (1978) DC Multiverse Deluxe Theatrical Edition Actionfigur Superman 19 cm

McFarlane€32.9477 rev

3mo ago

DC x Sonic Knuckles als Superman Actionfiguren offiziell von Jakks Pacific enthält eine 6 35cm große Knuckles als Superman-Figur und eine 12 7 cm große Klassische Figur Sonic x DC Sammlerstück

Sonic The Hedgehog€17.52137 rev

6mo ago

Amazon Essentials Disney | Marvel | Star Wars Jungen Kurzärmelige T-Shirts 4er-Pack Superman Justice 6-7 Jahre

Amazon Essentials€11.66109 rev

8mo ago

Amazon Essentials Disney | Marvel | Star Wars Jungen Kurzärmelige T-Shirts 4er-Pack Superman Metro 6-7 Jahre

Amazon Essentials€9.59109 rev

8mo ago

What buyers say about superman

What buyers praise and complain about, mined from review topics.

What buyers love

Geschenk Zweck14%

“das Geschenk kam gut an.”

Preis-Leistungs-Verhältnis14%

“Schöne Figur guter Preis”

Haltbarkeit9%

“Super gut gelaufen”

Qualität insgesamt9%

“Insgesamt ein solides Produkt, das seinen Zweck erfüllt”

Spaß/Unterhaltungserlebnis7%

“Super Spielzeug”

beworben Vs Tatsächliches Produkt7%

“Produkt wie erwünscht”

Stärke7%

“Stabil”

Weiches Gefühl7%

“Gaaanz weich”

Design insgesamt6%

“Schönes Gesicht, gut aussehender Held, gutes Design, beweglich und richtige Größe zum spielen”

Gesamtgröße6%

“Passt”

What buyers complain about

Haltbarkeit30%

“Sind halt leider sehr schnell kaputt”

Qualität insgesamt20%

“Schlechte Verarbeitung”

Gesamtgröße10%

“Schönes Shirt etwas groß”

Dicke10%

“Shirt eher dünn”

Design insgesamt10%

“Schlechte Verarbeitung”

Stärke5%

“mit Schwächen”

Gleichgewicht/Stabilität5%

“Allerdings sind die Bewegungsmöglichkeiten etwas eingeschränkt und einige Gelenke könnten stabiler sein”

Top return reasons

Gesamtgröße57%

Qualität insgesamt18%

beworben Vs Tatsächliches Produkt4%

Defekt Material/Teile2%

Farbe2%

Ärmelpassform2%

Materialqualität2%

Nähen/Finish/Polieren2%

Kratzfestigkeit2%

Benutzerfreundlichkeit2%

Common questions

Is superman profitable to sell on Amazon Germany?: The niche generates €32K/yr across 32 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Skip it (38/100).
How competitive is the superman niche?: 12 brands and 155 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in superman?: Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Gesamtgröße. The return rate is 1.5%.
What does it cost to enter the superman niche?: Listings span €5.46–€49.45; the average listing price is €17.84 (sweet spot $15–$100). The average incumbent carries 1,232 reviews — the moat a new listing must climb.