Superman
weak search conversion (0.1%) — Superman doesn't clear our bar today.
Flapen Score
Ranks 2,099 of 2,560 Fashion niches · −8 vs the category median of 46
Is Superman profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Superman is a €32K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 38/100.
Superman: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -33.6% over the last 90 days and 0.1% of searches end in a purchase.
€32K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 32 products
Top Superman products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Cotton Division Offizielles Superman-T-Shirt für Herren von DC Comics | T-Shirt mit graphischer Grafik Tendance Cadeau Geek bequemer Baumwolle Logo-Aufdruck Kobalt mittel
- Price
- €19.11
- Rating
- 4.6/5
- Reviews
- 604
- Age
- 13y ago
DC Comics Superman - Action-Figur Superman 30 cm zum Spielen und Sammeln Spielzeug für Kinder ab 4 Jahren
- Price
- €9.44
- Rating
- 4.6/5
- Reviews
- 1,113
- Age
- 1y ago
DC Comics 30cm-Actionfigur - Superman
- Price
- €8.90
- Rating
- 4.7/5
- Reviews
- 26,489
- Age
- 6y ago
Logoshirt DC Comics I Superman I Logo Clean I T-Shirt Print I Damen & Herren I kurzärmlig I blau I Lizenziertes Originaldesign I Größe XL
- Price
- €21.26
- Rating
- 4.2/5
- Reviews
- 2
- Age
- 2y ago
Amazon Essentials Disney | Marvel | Star Wars Jungen Kurzärmelige T-Shirts 4er-Pack Superman Justice 6-7 Jahre
- Price
- €11.66
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 8mo ago
Trending
90-day click momentum
Amazon Essentials Disney | Marvel | Star Wars Jungen Kurzärmelige T-Shirts 4er-Pack Superman Metro 6-7 Jahre
- Price
- €9.59
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 8mo ago
Amazon Essentials Disney | Marvel | Star Wars Jungen Kurzärmelige T-Shirts 4er-Pack Superman Justice 11-12 Jahre
- Price
- €9.44
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 8mo ago
Amazon Essentials Disney | Marvel | Star Wars Jungen Kurzärmelige T-Shirts 4er-Pack Superman Justice 9 Jahre
- Price
- €8.67
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 8mo ago
Amazon Essentials Disney | Marvel | Star Wars Jungen Kurzärmelige T-Shirts 4er-Pack Superman Justice 6-7 Jahre
- Price
- €11.66
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 8mo ago
McFarlane Batman v Superman: Dawn of Justice (2016) DC Theatrical Edition Actionfigur Superman (Heat Vision) 19 cm
- Price
- €29.41
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 3mo ago
Newest
by launch dateMcFarlane Batman v Superman: Dawn of Justice (2016) DC Theatrical Edition Actionfigur Superman (Heat Vision) 19 cm
- Price
- €29.41
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 3mo ago
McFarlane Superman (1978) DC Multiverse Deluxe Theatrical Edition Actionfigur Superman 19 cm
- Price
- €32.94
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 3mo ago
DC x Sonic Knuckles als Superman Actionfiguren offiziell von Jakks Pacific enthält eine 6 35cm große Knuckles als Superman-Figur und eine 12 7 cm große Klassische Figur Sonic x DC Sammlerstück
- Price
- €17.52
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 6mo ago
Amazon Essentials Disney | Marvel | Star Wars Jungen Kurzärmelige T-Shirts 4er-Pack Superman Justice 6-7 Jahre
- Price
- €11.66
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 8mo ago
Amazon Essentials Disney | Marvel | Star Wars Jungen Kurzärmelige T-Shirts 4er-Pack Superman Metro 6-7 Jahre
- Price
- €9.59
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
155
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
51%
Top 20: 86%
Open market
10%
- DC Comics33%
- LEGEND ICON18%
- Amazon Essentials17%
- McFarlane10%
- Logoshirt7%
- TShirt-People4%
- Open — no brand owns it (6 brands, 10%)
Superman demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Superman search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- superman889K/yr
- superm134K/yr
- superma92K/yr
- superman figur40K/yr
- super man8K/yr
- supermann11K/yr
- superman spielzeug6K/yr
What reviews say buyers love and hate about Superman
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“das Geschenk kam gut an.”
“Schöne Figur guter Preis”
“Super gut gelaufen”
“Insgesamt ein solides Produkt, das seinen Zweck erfüllt”
“Super Spielzeug”
What buyers complain about
90% of reviews“Sind halt leider sehr schnell kaputt”
“Schlechte Verarbeitung”
“Schönes Shirt etwas groß”
“Shirt eher dünn”
“Schlechte Verarbeitung”
Superman return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Superman questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
