- Flapen Score
- 43 / 100Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 4643
- Market size
- €58K/yr586K searches / yr
- 90-day growth
- -24.7%search demand this quarter
- Competition
- 17%top-5 click share · 35 brands · 155 sellers
Flapen Score
Superdry against its category
The dotted line is the Fashion average. Past it, Superdry is stronger. Inside it, weaker.
Market
The Superdry market on Amazon at a glance
Shoppers on Amazon Germany searched for Superdry 586K times last year and spent an estimated €58K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 586K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €58K a year.
- Searches, last 12 months
- 586K
- Growth, 90 days vs prior 90
- -24.7%
- Conversion, latest week
- 0.3%
- Market size, estimated
- €58Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- superdry tshirt herren43K searches a year
02 · Price
A sale here is worth €29.91.
Listings sell for €29.91 on average, from €6.72 to €75.43. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €29.91 that is €0 to €3K a year per listing.
- Average price
- €29.91inside the $15 to $100 sweet spot
- Price range
- €6.72–€75.43
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€3K
- Returns
- 7.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #2,360 within Modische Hoodies & Sweatshirts für Herren. It carries 2,377 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 48%
- Out of stock, average day
- 9.5%
- Average rank
- #2,360in Modische Hoodies & Sweatshirts für Herren
- Average rating
- 4.32 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,377per listing
- Listings tracked
- 133
04 · Newcomers
0 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Superdry products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Superdry Herren Essential T-Shirt aus Bio-Baumwolle mit Logo Leuchtend Grün Gesprenkelt L
- Price
- €20.78
- Rating
- 4.6/5
- Reviews
- 771
- Age
- 5y ago

Superdry Für Erwachsene Essential Logo Emb Tee T-Shirt Schwarz/Hazard Orange L
- Price
- €22.47
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 2y ago

Superdry Essential T-Shirt Navy - Grösse L - Herren - Modern Fit - Baumwolle -
- Price
- €22.41
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Levis Herren Ss Original Housemark Tee T-Shirt Olive Night L
- Price
- €12.04
- Rating
- 4.5/5
- Reviews
- 39,421
- Age
- 2y ago

Superdry Herren Essential T-Shirt aus Bio-Baumwolle mit Logo Lauren Marineblau/Neon Limette XL
- Price
- €20.12
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 2y ago
Trending
estimated 90-day click momentum
Superdry Herren Leichtes Vintage Logo Tri T-Shirt Leuchtendes Orange Meliert L
- Price
- €28.63
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 6y ago

Superdry Herren Essential Kontrast EMB T-Shirt Eclipse Navy M
- Price
- €21.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Superdry Herren Essential T-Shirt aus Bio-Baumwolle mit Logo Lauren Marineblau/Neon Limette XL
- Price
- €20.12
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 2y ago

Superdry Herren Essential T-Shirt aus Bio-Baumwolle mit Logo Finster Marineblau/Olivgrün Feeder L
- Price
- €21.21
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 2y ago

Superdry Herren Essential Logo Classic Hoodie Vintage Indigoblau XL
- Price
- €47.51
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 12mo ago
Newest
by launch date
Superdry Essential T-Shirt Navy - Grösse L - Herren - Modern Fit - Baumwolle -
- Price
- €22.41
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Superdry Herren Essential Kontrast EMB T-Shirt Eclipse Navy M
- Price
- €21.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Superdry Herren Essential Logo Classic Hoodie Vintage Indigoblau XL
- Price
- €47.51
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 12mo ago

Zwillingsherz Shirt Positiv für Damen Frauen Mädchen - Hochwertiges 100% Baumwolle Oberteil kuschelig weich Sommer Kurzarm Hemd Tail Top V Ausschnitt Fransen Ärmel
- Price
- €35.69
- Rating
- 3.9/5
- Reviews
- 45
- Age
- 1y ago

Superdry Herren Essential Logo Zip-Hoodie mit angerauter Innenseite Schwarz L
- Price
- €51.02
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 17% of clicks, no more. An open shelf where new products get seen.
Brands
35 rising
Sellers
155
Est. top-5 brand share
79%
Top 20: 95%
Est. top-5 click share
17%
Top 20: 42%
Open market
18%
- Superdry64%
- Grin&Bear6%
- Levi's3%
- RONOMO3%
- JACK & JONES3%
- Tommy Hilfiger3%
Demand
Superdry search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Superdry search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- superdry tshirt herren43K/yr
- superdry damen115K/yr
- superdry77K/yr
- superdry herren74K/yr
- superdry hoodie herren57K/yr
- superdry jacke herren51K/yr
- grin and bear herren21K/yr
- sweatshirt herren mit reissverschluss16K/yr
- superdry herren jacke10K/yr
- superdry sweatjacke herren8K/yr
Reviews and returns
What reviews say buyers love and hate about Superdry
We read the reviews and the return reasons for every product selling here.
“Nicht gut verarbeitet”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Superdry questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









