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Superdry

Fail

Buyers convert on only 0.3% of searches, so Superdry is a Fail.

Flapen Score
43
43 / 100
Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46
Market size
€58K/yr586K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
17%top-5 click share · 35 brands · 155 sellers

Flapen Score

Superdry against its category

The dotted line is the Fashion average. Past it, Superdry is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Superdry market on Amazon at a glance

Shoppers on Amazon Germany searched for Superdry 586K times last year and spent an estimated €58K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 586K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €58K a year.

Searches, last 12 months
586K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
0.3%
Market size, estimated
€58Ka year
Peak month
November2.0× the quietest month
Top search term
superdry tshirt herren43K searches a year

02 · Price

A sale here is worth €29.91.

Listings sell for €29.91 on average, from €6.72 to €75.43. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €29.91 that is €0 to €3K a year per listing.

Average price
€29.91inside the $15 to $100 sweet spot
Price range
€6.72–€75.43
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
7.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #2,360 within Modische Hoodies & Sweatshirts für Herren. It carries 2,377 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
48%
Out of stock, average day
9.5%
Average rank
#2,360in Modische Hoodies & Sweatshirts für Herren
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
2,377per listing
Listings tracked
133

04 · Newcomers

0 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Superdry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

35 rising

Sellers

155

Top-5 brand share

79%

Top 20: 95%

Top-5 click share

17%

Top 20: 42%

Open market

18%

  • Brand 164%
  • Brand 26%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Superdry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Superdry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • superdry tshirt herren43K/yr
  • superdry damen115K/yr
  • superdry77K/yr
  • superdry herren74K/yr
  • superdry hoodie herren57K/yr
  • superdry jacke herren51K/yr
  • grin and bear herren21K/yr
  • sweatshirt herren mit reissverschluss16K/yr
  • superdry herren jacke10K/yr
  • superdry sweatjacke herren8K/yr

Reviews and returns

What reviews say buyers love and hate about Superdry

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Qualität insgesamt”
7.9%of orders come back
“Nicht gut verarbeitet”
A buyer, on “Qualität insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Superdry questions

Answered from the same tracked data.