How competitive is the Superdry niche on Amazon Germany?

35 brands and 155 sellers compete in Superdry on Amazon Germany. The top 5 Superdry products take 17% of clicks and its top 5 brands hold 79% of demand.

What do buyers complain about in Superdry?

Superdry buyers on Amazon Germany complain most about Qualität insgesamt, Haltbarkeit, Gesamtgröße, the themes mined from the niche's reviews. Its return rate is 7.9% — above our launch gate.

What does it cost to enter the Superdry niche?

Superdry sells for €29.91 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €6.72–€75.43. The average incumbent carries 2,377 reviews — the moat a new listing must climb.

Superdry

weak search conversion (0.3%) — Superdry doesn't clear our bar today.

Signals High Returns

Flapen Score

Skip it

Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46

This niche Category average · 2,560 niches

Is Superdry profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Superdry is a €58K/yr Amazon Germany market (586K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 43/100.

Superdry: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.7% over the last 90 days and 0.3% of searches end in a purchase.

€58K

revenue / yr

Units sold / yr2K

Search volume / yr-24.7%586K

Conversion rate0.3%

Avg price€29.91

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers35 · 155

Top-5 product click share17%

Open market21%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 133 products

Top Superdry products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Superdry Herren Essential T-Shirt aus Bio-Baumwolle mit Logo Leuchtend Grün Gesprenkelt L

Price: €20.78
Rating: 4.6/5
Reviews: 771
Age: 5y ago

Superdry Für Erwachsene Essential Logo Emb Tee T-Shirt Schwarz/Hazard Orange L

Price: €22.47
Rating: 4.1/5
Reviews: 56
Age: 2y ago

Superdry Essential T-Shirt Navy - Grösse L - Herren - Modern Fit - Baumwolle -

Price: €22.41
Rating: 0.0/5
Reviews: 0
Age: 8mo ago

Levis Herren Ss Original Housemark Tee T-Shirt Olive Night L

Price: €12.04
Rating: 4.5/5
Reviews: 39,421
Age: 2y ago

Superdry Herren Essential T-Shirt aus Bio-Baumwolle mit Logo Lauren Marineblau/Neon Limette XL

Price: €20.12
Rating: 4.1/5
Reviews: 56
Age: 2y ago

Newest

by launch date

Superdry Essential T-Shirt Navy - Grösse L - Herren - Modern Fit - Baumwolle -

Price: €22.41
Rating: 0.0/5
Reviews: 0
Age: 8mo ago

Superdry Herren Essential Kontrast EMB T-Shirt Eclipse Navy M

Price: €21.78
Rating: 0.0/5
Reviews: 0
Age: 8mo ago

Superdry Herren Essential Logo Classic Hoodie Vintage Indigoblau XL

Price: €47.51
Rating: 5.0/5
Reviews: 3
Age: 12mo ago

Zwillingsherz Shirt Positiv für Damen Frauen Mädchen - Hochwertiges 100% Baumwolle Oberteil kuschelig weich Sommer Kurzarm Hemd Tail Top V Ausschnitt Fransen Ärmel

Price: €35.69
Rating: 3.9/5
Reviews: 45
Age: 1y ago

Superdry Herren Essential Logo Zip-Hoodie mit angerauter Innenseite Schwarz L

Price: €51.02
Rating: 4.8/5
Reviews: 28
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

35 rising

Sellers

155

Top-5 brand share

79%

Top 20: 95%

Top-5 click share

17%

Top 20: 42%

Open market

18%

Superdry64%
Grin&Bear6%
Levi's3%
RONOMO3%
JACK & JONES3%
Tommy Hilfiger3%

Superdry demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume586KCVR0.3%Products133Brands35Top 5 Brands79%OOS Rate9.5%Rating4.3★Reviews2,377Avg BSR#2,360

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Top Superdry search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

superdry tshirt herren43K/yr +158.2%0.3% conv.
superdry damen115K/yr -25.3%0.0% conv.
superdry77K/yr +4.0%0.1% conv.
superdry herren74K/yr -39.9%0.1% conv.
superdry hoodie herren57K/yr -66.4%0.1% conv.
superdry jacke herren51K/yr -63.6%0.0% conv.
grin and bear herren21K/yr -56.4%0.1% conv.
sweatshirt herren mit reissverschluss16K/yr -63.5%0.0% conv.
superdry herren jacke10K/yr -46.2%0.0% conv.
superdry sweatjacke herren8K/yr -23.5%0.0% conv.

What reviews say buyers love and hate about Superdry

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Qualität insgesamt28%

“Super Qualität”

Gesamtgröße25%

“Passt”

Komfort insgesamt10%

“Top tragekomfort”

Preis-Leistungs-Verhältnis10%

“Preis stimmt”

beworben Vs Tatsächliches Produkt6%

“Entspricht den Erwartungen”

What buyers complain about

78% of reviews

Qualität insgesamt22%

“Nicht gut verarbeitet”

Haltbarkeit13%

“kurzer Haltbarkeit.”

Gesamtgröße12%

“Fällt etwas klein aus also sende ich lieber zurück möchte es lieber nicht waschen da es sonst zu klein wird also lieber eine größe größer bestellen”

Farbe6%

“Stark abfärbend, schnelles ausbleichen”

Materialqualität5%

“das Material ist sehr dünn”

Superdry return rate & reasons

Why buyers send it back, as a share of all return requests.

7.9%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

54%

2Länge

3Breite

4Farbe

5Materialqualität

Common Superdry questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Superdry 43/100 on Amazon Germany — Skip it. The niche generates €58K/yr across 133 tracked products. 0 of 17 products launched in the last 360 days are still selling. Search demand moved -24.7% over the last 90 days.