Is superdry profitable to sell on Amazon Germany?

The niche generates €58K/yr across 133 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Skip it (43/100).

How competitive is the superdry niche?

35 brands and 155 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in superdry?

Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Gesamtgröße. The return rate is 7.9% — above our launch gate.

When does demand for superdry peak?

Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the superdry niche?

Listings span €6.72–€75.43; the average listing price is €29.91 (sweet spot $15–$100). The average incumbent carries 2,377 reviews — the moat a new listing must climb.

superdry

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Incredible€29.91

avg listing price — sweet spot $15–$100

Price range

Great€6.72–€75.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,377.38

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.9%

return rate — above 5% kills the launch gate

Market size

Bad€58K

€58K/yr · 586K searches

Growth

Bad-24.7%

90-day search growth — must beat 0% to launch

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon Germany niche tracking, superdry is a €58K/yr Amazon Germany market (586K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 43/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

superdry market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: €45K–€60K; units × avg price
Conversion rate: 0.3%
Avg BSR: #2,360
Page quality: 0%
Prime: 48%
Sponsored: 43%
Out of stock: 9.5%
Avg brand age: 49 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

35 rising

Sellers

155

Top-5 brand share

79%

Top 20: 95%

Top-5 click share

17%

Top 20: 42%

Open market

18%

Superdry64%
Grin&Bear6%
Levi's3%
RONOMO3%
JACK & JONES3%
Tommy Hilfiger3%

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — -24.7% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Open Trend

Top superdry search terms

superdry tshirt herren43K/yr +158.2%0.3% conv.
superdry damen115K/yr -25.3%0.0% conv.
superdry77K/yr +4.0%0.1% conv.
superdry herren74K/yr -39.9%0.1% conv.
superdry hoodie herren57K/yr -66.4%0.1% conv.
superdry jacke herren51K/yr -63.6%0.0% conv.
grin and bear herren21K/yr -56.4%0.1% conv.
sweatshirt herren mit reissverschluss16K/yr -63.5%0.0% conv.
superdry herren jacke10K/yr -46.2%0.0% conv.
superdry sweatjacke herren8K/yr -23.5%0.0% conv.

All search terms

Top superdry products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Superdry Herren Essential T-Shirt aus Bio-Baumwolle mit Logo Leuchtend Grün Gesprenkelt L

Superdry€20.784.6★771 rev

Superdry Für Erwachsene Essential Logo Emb Tee T-Shirt Schwarz/Hazard Orange L

Superdry€22.474.1★56 rev

Superdry Essential T-Shirt Navy - Grösse L - Herren - Modern Fit - Baumwolle -

Superdry€22.410.0★0 rev

Levis Herren Ss Original Housemark Tee T-Shirt Olive Night L

Levi's€12.044.5★39,421 rev

Superdry Herren Essential T-Shirt aus Bio-Baumwolle mit Logo Lauren Marineblau/Neon Limette XL

Superdry€20.124.1★56 rev

Newest

by launch date

Superdry Essential T-Shirt Navy - Grösse L - Herren - Modern Fit - Baumwolle -

Superdry€22.410 rev

8mo ago

Superdry Herren Essential Kontrast EMB T-Shirt Eclipse Navy M

Superdry€21.780 rev

8mo ago

Superdry Herren Essential Logo Classic Hoodie Vintage Indigoblau XL

Superdry€47.513 rev

12mo ago

Zwillingsherz Shirt Positiv für Damen Frauen Mädchen - Hochwertiges 100% Baumwolle Oberteil kuschelig weich Sommer Kurzarm Hemd Tail Top V Ausschnitt Fransen Ärmel

Zwillingsherz€35.6945 rev

1y ago

Superdry Herren Essential Logo Zip-Hoodie mit angerauter Innenseite Schwarz L

Superdry€51.0228 rev

1y ago

What buyers say about superdry

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt28%

“Super Qualität”

Gesamtgröße25%

“Passt”

Komfort insgesamt10%

“Top tragekomfort”

Preis-Leistungs-Verhältnis10%

“Preis stimmt”

beworben Vs Tatsächliches Produkt6%

“Entspricht den Erwartungen”

Materialqualität6%

“Material ist gut”

Wärme3%

“Warm, eher etwas weit”

Waschechtheit2%

“die Farbe nach dem Waschen gut erhalten”

Farbe1%

“Farbe wie abgebildet”

Weiches Gefühl1%

“Innen super weich + warm”

What buyers complain about

Qualität insgesamt22%

“Nicht gut verarbeitet”

Haltbarkeit13%

“kurzer Haltbarkeit.”

Gesamtgröße12%

“Fällt etwas klein aus also sende ich lieber zurück möchte es lieber nicht waschen da es sonst zu klein wird also lieber eine größe größer bestellen”

Farbe6%

“Stark abfärbend, schnelles ausbleichen”

Materialqualität5%

“das Material ist sehr dünn”

Falten5%

“Kam total zerknittert an”

Oberschenkel fit4%

“Viel zu eng an den Oberschenkeln, selbst für Untrainierte und schlanke Männer”

Geruch4%

“Schweißgeruch”

Ärmelpassform3%

“Ärmel zu kurz”

Länge3%

“gewaschen und schon 10cm kürzer geworden was heutzutage anscheinend ja normal ist”

Top return reasons

Gesamtgröße54%

Länge7%

Breite6%

Farbe5%

Materialqualität3%

Qualität insgesamt3%

Dünn2%

Nähen/Finish/Polieren2%

beworben Vs Tatsächliches Produkt2%

Ärmelpassform1%

Common questions

Is superdry profitable to sell on Amazon Germany?: The niche generates €58K/yr across 133 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Skip it (43/100).
How competitive is the superdry niche?: 35 brands and 155 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in superdry?: Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Gesamtgröße. The return rate is 7.9% — above our launch gate.
When does demand for superdry peak?: Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the superdry niche?: Listings span €6.72–€75.43; the average listing price is €29.91 (sweet spot $15–$100). The average incumbent carries 2,377 reviews — the moat a new listing must climb.