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Super Mario

Super Mario shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look

Top 7% of 2,560 Fashion niches · +15 vs the category median of 46

Market size 30Growth 86Conversion 4Competition 81Returns 96Price range 73Avg price 80Brand share 81Review moat 33Quality gap 43
This niche Category average · 2,560 niches

Is Super Mario profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Super Mario is a €135K/yr Amazon Germany market (2.6M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Worth a look — 61/100.

Super Mario: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +86.7% over the last 90 days and 0.3% of searches end in a purchase.

€135K

revenue / yr

Units sold / yr20K
Search volume / yr+86.7%2.6M
Conversion rate0.3%
Avg price€17.01

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers25 · 322
Top-5 product click share34%
Open market46%
Avg brand age83 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement83%
New entrants (1y)18· 5 succeeded
Avg rating4.5★
Avg reviews3,236

Top Super Mario products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

€0€5K€11K€16K€22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

322

Top-5 brand share

54%

Top 20: 96%

Top-5 click share

34%

Top 20: 70%

Open market

41%

  • Super Mario16%
  • Get Trend15%
  • EPOCH Games10%
  • LEGO7%
  • Winning Moves6%
  • Paladone5%

Super Mario demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.6MCVR0.3%Products48Brands25Top 5 Brands54%OOS Rate4.1%Rating4.5★Reviews3,236Avg BSR#228
175K125KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 3.3×

Top Super Mario search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • super mario1.3M/yr
  • mario820K/yr
  • super mario spielzeug143K/yr
  • super mario figuren85K/yr
  • mario kart134K/yr
  • mario spielzeug35K/yr
  • super mario spiel23K/yr
  • super mario geschenk15K/yr
  • supermario13K/yr
  • super mario spiele14K/yr

What reviews say buyers love and hate about Super Mario

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Spaß/Unterhaltungserlebnis32%

Klasse Spiel

Geschenk Zweck18%

Super zum Verschenken

Qualität insgesamt15%

Top Produkt

Preis-Leistungs-Verhältnis7%

Und preislich ganz ok

Design insgesamt5%

Spielklassiker in schönem Design

What buyers complain about

79% of reviews
Qualität insgesamt24%

low quality

Haltbarkeit13%

Fällt leider recht schnell ab

Benutzerfreundlichkeit9%

Finde jedoch den Boden der Spardose recht umständlich zu öffnen

Aufladen7%

Ich kann es leider niemanden empfehlen, da es wirklich 30 Minuten zum Laden braucht

Gesamtgröße6%

Größer als gedacht

Super Mario return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
19%
2Geschenk Zweck
14%
3Funktionalität insgesamt
11%
4Defekt Material/Teile
10%
5Qualität insgesamt
8%

Common Super Mario questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Super Mario 61/100 on Amazon Germany — Worth a look. The niche generates €135K/yr across 48 tracked products. 5 of 18 products launched in the last 360 days are still selling. Search demand moved +86.7% over the last 90 days.
Search demand for Super Mario on Amazon Germany peaks in Apr–Nov–Dec, where the busiest month runs 3.3× the quietest.