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Suits

Maybe

The top 5 products take only 13% of clicks. But an estimated 30.1% of orders come back, so Suits is a Maybe.

Flapen Score
52
52 / 100
Top 28% of 2,560 Fashion niches · +6 vs the category median of 46
Market size
€383K/yr2.6M searches / yr
90-day growth
-1.5%search demand this quarter
Competition
13%top-5 click share · 30 brands · 54 sellers

Flapen Score

Suits against its category

The dotted line is the Fashion average. Past it, Suits is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Suits market on Amazon at a glance

Shoppers on Amazon Germany searched for Suits 2.6M times last year and spent an estimated €383K. The top 5 brands take 67% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €383K a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
0.2%
Market size, estimated
€383Ka year
Top search term
anzug herren678K searches a year

02 · Price

A sale here is worth €77.26.

Listings sell for €77.26 on average, from €14.40 to €222.67. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €77.26 that is €0 to €8K a year per listing.

Average price
€77.26inside the $15 to $100 sweet spot
Price range
€14.40–€222.67
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€8K
Returns
30.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #44 within Anzüge & Sakkos. It carries 613 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
75%
Out of stock, average day
3.3%
Average rank
#44in Anzüge & Sakkos
Average rating
3.90 starsAmazon Germany average 4.37 stars
Average reviews
613per listing
Listings tracked
195

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Suits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

54

Top-5 brand share

67%

Top 20: 96%

Top-5 click share

13%

Top 20: 36%

Open market

28%

  • Brand 127%
  • Brand 213%
  • Brand 312%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Suits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '26DecJanFebMarAprMayJunJul

Peak months: May, Jun · busiest ÷ quietest = 3.7× · 8 of 12 months tracked

Search terms

Top Suits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anzug herren678K/yr
  • suits923K/yr
  • herren anzug185K/yr
  • anzug132K/yr
  • anzüge für herren105K/yr
  • suit142K/yr
  • herren anzug 3 teilig86K/yr
  • anzug herren regular fit40K/yr
  • anzug herren 3 teilig57K/yr
  • anzug herren slim fit32K/yr

Reviews and returns

What reviews say buyers love and hate about Suits

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Gesamtgröße”
46%of negative reviews mention “Gesamtgröße”
30.1%of orders come back
“Grösse stimmt nicht leider”
A buyer, on “Gesamtgröße”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Suits questions

Answered from the same tracked data.