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Sturmhaube Kinder

Fail

Demand is soft, at -95.0% this quarter, so Sturmhaube Kinder is a Fail.

Flapen Score
35
35 / 100
Ranks 2,262 of 2,560 Fashion niches · −11 vs the category median of 46
Market size
€92K/yr213K searches / yr
90-day growth
-95.0%search demand this quarter
Competition
58%top-5 click share · 19 brands · 46 sellers

Flapen Score

Sturmhaube Kinder against its category

The dotted line is the Fashion average. Past it, Sturmhaube Kinder is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sturmhaube Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Sturmhaube Kinder 213K times last year and spent an estimated €92K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -95.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €92K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
-95.0%
Conversion, latest week
5.2%
Market size, estimated
€92Ka year
Peak month
January55.9× the quietest month
Top search term
sturmhaube kinder106K searches a year

02 · Price

A sale here is worth €8.27.

Listings sell for €8.27 on average, from €3.66 to €14.80. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €8.27 that is €2K to €4K a year per listing.

Average price
€8.27under the $15 to $100 sweet spot
Price range
€3.66–€14.80
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
4.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #252 within Jungen. It carries 2,168 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#252in Jungen
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
2,168per listing
Listings tracked
23

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Sturmhaube Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

46

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

31%

  • Brand 122%
  • Brand 217%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 65%

Demand

Sturmhaube Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 55.9×

Search terms

Top Sturmhaube Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sturmhaube kinder106K/yr
  • balaclava kinder25K/yr
  • sturmhaube kinder unter helm13K/yr
  • sturmmaske kinder8K/yr
  • kinder sturmhaube8K/yr
  • skimaske kinder13K/yr
  • sturmhaube für kinder3K/yr
  • kids balaclava3K/yr
  • sturmhaube skifahren kinder5K/yr
  • sturmmütze kinder4K/yr

Reviews and returns

What reviews say buyers love and hate about Sturmhaube Kinder

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Gesamtgröße”
40%of negative reviews mention “Gesamtgröße”
4.1%of orders come back
“etwas Gross”
A buyer, on “Gesamtgröße”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sturmhaube Kinder questions

Answered from the same tracked data.