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Stulpen Rot

soft demand (-96.9% this quarter) — Stulpen Rot doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 2,221 of 2,560 Fashion niches · −10 vs the category median of 46

Market size 5Growth 0Conversion 79Competition 36Returns 33Price range 0Avg price 22Brand share 70Review moat 50Quality gap 80
This niche Category average · 2,560 niches

Is Stulpen Rot profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stulpen Rot is a €21K/yr Amazon Germany market (32K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 36/100.

Stulpen Rot: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -96.9% over the last 90 days and 8.1% of searches end in a purchase.

€21K

revenue / yr

Units sold / yr3K
Search volume / yr-96.9%32K
Conversion rate8.1%
Avg price€7.96

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers14 · 22
Top-5 product click share63%
Open market37%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement73%
New entrants (1y)2· 0 succeeded
Avg rating4.2★
Avg reviews1,526

Top Stulpen Rot products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€4K€6K€8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

22

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

30%

  • Hatstar20%
  • Smiffys15%
  • Toocool11%
  • Oblique Unique9%
  • BIBITI8%
  • krautwear7%

Stulpen Rot demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume32KCVR8.1%Products15Brands14Top 5 Brands63%OOS Rate21.9%Rating4.2★Reviews1,526Avg BSR#64
5K3KSpike '25Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 91.3×

Top Stulpen Rot search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rote stulpen11K/yr
  • stulpen rot16K/yr
  • rote stulpen damen5K/yr

What reviews say buyers love and hate about Stulpen Rot

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Qualität insgesamt31%

Qualität grade akzeptabel für den Preis von 3,99

Gesamtgröße25%

Passt sind super

Farbe25%

Tolle Farbe und genau das was ich gesucht habe

Nähen/Finish/Polieren6%

Nähte allgemein nach dem Motto hält schon

Preis-Leistungs-Verhältnis6%

Wie gesagt für den Preis akzeptabel

What buyers complain about

63% of reviews
Farbe25%

Farbe ist nicht rot

Qualität insgesamt25%

Mangelhafte Ware

Haltbarkeit13%

Längerfristig werden sie wohl schnell kaputt gehen

Stulpen Rot return rate & reasons

Why buyers send it back, as a share of all return requests.

4.3%

Return rate

2%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
39%
2Gesamtgröße
33%
3Breite
7%
4Qualität insgesamt
6%
5Länge
4%

Common Stulpen Rot questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stulpen Rot 36/100 on Amazon Germany — Skip it. The niche generates €21K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -96.9% over the last 90 days.
Search demand for Stulpen Rot on Amazon Germany peaks in Jan–Feb, where the busiest month runs 91.3× the quietest.