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Stulpen Kinder

Fail

Demand is soft, at -94.0% this quarter, so Stulpen Kinder is a Fail.

Flapen Score
34
34 / 100
Ranks 2,292 of 2,560 Fashion niches · −12 vs the category median of 46
Market size
€17K/yr93K searches / yr
90-day growth
-94.0%search demand this quarter
Competition
56%top-5 click share · 20 brands · 30 sellers

Flapen Score

Stulpen Kinder against its category

The dotted line is the Fashion average. Past it, Stulpen Kinder is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stulpen Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Stulpen Kinder 93K times last year and spent an estimated €17K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -94.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €17K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-94.0%
Conversion, latest week
2.5%
Market size, estimated
€17Ka year
Peak month
February44.4× the quietest month
Top search term
stulpen weiß35K searches a year

02 · Price

A sale here is worth €7.31.

Listings sell for €7.31 on average, from €3.81 to €12.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €7.31 that is €731 to €2K a year per listing.

Average price
€7.31under the $15 to $100 sweet spot
Price range
€3.81–€12.34
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€731–€2K
Returns
6.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #153 within Socken & Strümpfe. It carries 815 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
18.2%
Average rank
#153in Socken & Strümpfe
Average rating
4.15 starsAmazon Germany average 4.37 stars
Average reviews
815per listing
Listings tracked
22

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Stulpen Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

30

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

36%

  • Brand 118%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Stulpen Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 44.4×

Search terms

Top Stulpen Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stulpen weiß35K/yr
  • weiße stulpen20K/yr
  • stulpen weiss damen6K/yr
  • weisse stulpen4K/yr
  • stulpen weiss5K/yr
  • weiße stulpen damen7K/yr
  • stulpen damen weiß8K/yr
  • weisse stulpen damen5K/yr
  • weiße stulpen kinder3K/yr

Reviews and returns

What reviews say buyers love and hate about Stulpen Kinder

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Gesamtgröße”
25%of negative reviews mention “Produktzustand”
6.3%of orders come back
“nach nur 2 mal tragen sehen sie alt aus”
A buyer, on “Produktzustand”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stulpen Kinder questions

Answered from the same tracked data.