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Stulpen Damen

Fail

Demand is soft, at -78.8% this quarter, so Stulpen Damen is a Fail.

Flapen Score
44
44 / 100
Ranks 1,512 of 2,560 Fashion niches · −2 vs the category median of 46
Market size
€128K/yr885K searches / yr
90-day growth
-78.8%search demand this quarter
Competition
38%top-5 click share · 34 brands · 43 sellers

Flapen Score

Stulpen Damen against its category

The dotted line is the Fashion average. Past it, Stulpen Damen is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stulpen Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Stulpen Damen 885K times last year and spent an estimated €128K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 885K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -78.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €128K a year.

Searches, last 12 months
885K
Growth, 90 days vs prior 90
-78.8%
Conversion, latest week
1.5%
Market size, estimated
€128Ka year
Peak month
November14.5× the quietest month
Top search term
stulpen188K searches a year

02 · Price

A sale here is worth €9.42.

Listings sell for €9.42 on average, from €3.48 to €21.51. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At €9.42 that is €5K to €7K a year per listing.

Average price
€9.42under the $15 to $100 sweet spot
Price range
€3.48–€21.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
€5K–€7K
Returns
5.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #84 within Socken & Strümpfe. It carries 507 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
12.3%
Average rank
#84in Socken & Strümpfe
Average rating
4.25 starsAmazon Germany average 4.37 stars
Average reviews
507per listing
Listings tracked
49

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Stulpen Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

43

Top-5 brand share

47%

Top 20: 89%

Top-5 click share

38%

Top 20: 76%

Open market

47%

  • Brand 111%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Stulpen Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 14.5×

Search terms

Top Stulpen Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stulpen188K/yr
  • stulpen damen348K/yr
  • leg warmers67K/yr
  • beinstulpen33K/yr
  • stulpen kinder44K/yr
  • legwarmers18K/yr
  • beinwärmer22K/yr
  • beinstulpen damen38K/yr
  • wadenwärmer15K/yr
  • leg warmer10K/yr

Reviews and returns

What reviews say buyers love and hate about Stulpen Damen

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Wärme”
16%of negative reviews mention “Gesamtgröße”
5.0%of orders come back
“Viel zu klein”
A buyer, on “Gesamtgröße”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Stulpen Damen questions

Answered from the same tracked data.