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Stulpen Braun

soft demand (-98.2% this quarter) — Stulpen Braun doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 2,221 of 2,560 Fashion niches · −10 vs the category median of 46

Market size 11Growth 0Conversion 87Competition 31Returns 21Price range 0Avg price 27Brand share 59Review moat 66Quality gap 86
This niche Category average · 2,560 niches

Is Stulpen Braun profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stulpen Braun is a €46K/yr Amazon Germany market (50K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 36/100.

Stulpen Braun: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -98.2% over the last 90 days and 10.0% of searches end in a purchase.

€46K

revenue / yr

Units sold / yr3K
Search volume / yr-98.2%50K
Conversion rate10.0%
Avg price€9.21

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers14 · 18
Top-5 product click share66%
Open market31%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement80%
New entrants (1y)7· 0 succeeded
Avg rating4.1★
Avg reviews845

Top Stulpen Braun products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

€0€5K€9K€14K€18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

18

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

26%

  • TODO21%
  • Yawlsow15%
  • Generisch13%
  • Ateena12%
  • WAMIOKAGRO9%
  • Andiwa5%

Stulpen Braun demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume50KCVR10.0%Products15Brands14Top 5 Brands69%OOS Rate8.2%Rating4.1★Reviews845Avg BSR#59
9K7KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Top Stulpen Braun search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stulpen braun20K/yr
  • braune stulpen12K/yr
  • braune stulpen damen7K/yr
  • stulpen braun damen5K/yr
  • stulpen damen braun6K/yr

What reviews say buyers love and hate about Stulpen Braun

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Gesamtgröße30%

Sie passen auch über eine schmale Jeans

Wärme17%

Super warm

beworben Vs Tatsächliches Produkt13%

Die Stulpen sehen aus wie abgebildet

Qualität insgesamt10%

Super Qualität

Farbe10%

Tolle Farbe

What buyers complain about

80% of reviews
Gesamtgröße20%

Sind leider ziemlich weit

Haltbarkeit20%

Rutscht ab

Qualität insgesamt20%

nicht sehr hochwertig vertrauenswürdige Qualität

beworben Vs Tatsächliches Produkt10%

Leider habe ich in der Beschreibung keine genauen Angaben zur Materialzusammensetzung gefunden

Funktionalität insgesamt10%

Geht gar nicht

Stulpen Braun return rate & reasons

Why buyers send it back, as a share of all return requests.

6.1%

Return rate

8%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
32%
2Länge
12%
3Farbe
11%
4Qualität insgesamt
8%
5Breite
8%

Common Stulpen Braun questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stulpen Braun 36/100 on Amazon Germany — Skip it. The niche generates €46K/yr across 15 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -98.2% over the last 90 days.
Stulpen Braun buyers on Amazon Germany complain most about Gesamtgröße, Haltbarkeit, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 6.1% — above our launch gate.