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Stulpen Braun

Fail

Demand is soft, at -98.2% this quarter, so Stulpen Braun is a Fail.

Flapen Score
36
36 / 100
Ranks 2,221 of 2,560 Fashion niches · −10 vs the category median of 46
Market size
€46K/yr50K searches / yr
90-day growth
-98.2%search demand this quarter
Competition
66%top-5 click share · 14 brands · 18 sellers

Flapen Score

Stulpen Braun against its category

The dotted line is the Fashion average. Past it, Stulpen Braun is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stulpen Braun market on Amazon at a glance

Shoppers on Amazon Germany searched for Stulpen Braun 50K times last year and spent an estimated €46K. The top 5 brands take 69% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -98.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-98.2%
Conversion, latest week
10.0%
Market size, estimated
€46Ka year
Top search term
stulpen braun20K searches a year

02 · Price

A sale here is worth €9.21.

Listings sell for €9.21 on average, from €3.60 to €14.12. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €9.21 that is €0 to €921 a year per listing.

Average price
€9.21under the $15 to $100 sweet spot
Price range
€3.60–€14.12
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€921
Returns
6.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #59 within Socken & Strümpfe. It carries 845 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
87%
Out of stock, average day
8.2%
Average rank
#59in Socken & Strümpfe
Average rating
4.13 starsAmazon Germany average 4.37 stars
Average reviews
845per listing
Listings tracked
15

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Stulpen Braun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

18

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

26%

  • Brand 121%
  • Brand 215%
  • Brand 313%
  • Brand 412%
  • Brand 59%
  • Brand 65%

Demand

Stulpen Braun search demand

Weekly searches over the year. Pick a range.

9K7KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Stulpen Braun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stulpen braun20K/yr
  • braune stulpen12K/yr
  • braune stulpen damen7K/yr
  • stulpen braun damen5K/yr
  • stulpen damen braun6K/yr

Reviews and returns

What reviews say buyers love and hate about Stulpen Braun

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Gesamtgröße”
20%of negative reviews mention “Gesamtgröße”
6.1%of orders come back
“Sind leider ziemlich weit”
A buyer, on “Gesamtgröße”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stulpen Braun questions

Answered from the same tracked data.