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Strohhut Herren

Maybe

Search demand grew +438.1% this quarter. But buyers convert on only 1.0% of searches, so Strohhut Herren is a Maybe.

Flapen Score
60
60 / 100
Top 9% of 2,560 Fashion niches · +14 vs the category median of 46
Market size
€188K/yr780K searches / yr
90-day growth
+438.1%search demand this quarter
Competition
33%top-5 click share · 17 brands · 25 sellers

Flapen Score

Strohhut Herren against its category

The dotted line is the Fashion average. Past it, Strohhut Herren is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strohhut Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Strohhut Herren 780K times last year and spent an estimated €188K. The top 5 brands take 76% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 780K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +438.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €188K a year.

Searches, last 12 months
780K
Growth, 90 days vs prior 90
+438.1%
Conversion, latest week
1.0%
Market size, estimated
€188Ka year
Peak month
June21.7× the quietest month
Top search term
strohhut herren437K searches a year

02 · Price

A sale here is worth €24.13.

Listings sell for €24.13 on average, from €7.75 to €112.79. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At €24.13 that is €2K to €6K a year per listing.

Average price
€24.13inside the $15 to $100 sweet spot
Price range
€7.75–€112.79
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
€2K–€6K
Returns
5.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #37 within Accessoires. It carries 687 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
70%
Out of stock, average day
5.8%
Average rank
#37in Accessoires
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
687per listing
Listings tracked
61

04 · Newcomers

5 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
5Amazon's first-year sales bar
Average brand age
41 months

Products

Top Strohhut Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

25

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

33%

Top 20: 68%

Open market

19%

  • Brand 119%
  • Brand 218%
  • Brand 316%
  • Brand 412%
  • Brand 511%
  • Brand 66%

Demand

Strohhut Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 21.7×

Search terms

Top Strohhut Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • strohhut herren437K/yr
  • strohhut187K/yr
  • strohhut herren sommer59K/yr
  • herren strohhut11K/yr
  • strohhut männer11K/yr
  • sonnenhut herren stroh9K/yr
  • straw hat9K/yr
  • strohhüte8K/yr
  • strohhut herren xxl5K/yr
  • herren strohhut sommer5K/yr

Reviews and returns

What reviews say buyers love and hate about Strohhut Herren

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Gesamtgröße”
41%of negative reviews mention “Gesamtgröße”
5.7%of orders come back
“Leider für mich zu gross”
A buyer, on “Gesamtgröße”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Strohhut Herren questions

Answered from the same tracked data.