How competitive is the Street One Kleid niche on Amazon Germany?

26 brands and 108 sellers compete in Street One Kleid on Amazon Germany. The top 5 Street One Kleid products take 11% of clicks and its top 5 brands hold 95% of demand.

What does it cost to enter the Street One Kleid niche?

Street One Kleid sells for €28.89 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €9.05–€69.52. The average incumbent carries 501 reviews — the moat a new listing must climb.

Street One Kleid

weak search conversion (0.1%) — Street One Kleid doesn't clear our bar today.

Signals High Returns Out of Stock

Flapen Score

Skip it

Top 46% of 2,560 Fashion niches · +1 vs the category median of 46

This niche Category average · 2,560 niches

Is Street One Kleid profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Street One Kleid is a €95K/yr Amazon Germany market (3.7M searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 47/100.

Street One Kleid: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +18.8% over the last 90 days and 0.1% of searches end in a purchase.

€95K

revenue / yr

Units sold / yr10K

Search volume / yr+18.8%3.7M

Conversion rate0.1%

Avg price€28.89

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers26 · 108

Top-5 product click share11%

Open market5%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 285 products

Top Street One Kleid products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Street One Wide Leg Hose Black 38

Price: €22.29
Rating: 3.9/5
Reviews: 8
Age: 3mo ago

Street One Blouson im Denim-Look mit Taschen

Price: €48.13
Rating: 4.2/5
Reviews: 12
Age: 5mo ago

Basic T-Shirt mit Herzausschnitt

Price: €16.36
Rating: 4.7/5
Reviews: 9
Age: 6mo ago

Street One Wide Leg Jeans Off White Washed 31

Price: €37.95
Rating: 5.0/5
Reviews: 5
Age: 3mo ago

Street One High Waist Barrel Leg Jeans im Loose Fit Ultra Bleached Wash 34

Price: €39.32
Rating: 3.8/5
Reviews: 13
Age: 5mo ago

Newest

by launch date

Street One 7/8 Wide Leg Hose im Loose Fit deep Blue 40

Price: €22.65
Rating: 3.5/5
Reviews: 2
Age: 2mo ago

Street One Midi-Kleid mit Strukturrock

Price: €26.58
Rating: 3.3/5
Reviews: 3
Age: 2mo ago

Street One High Waist Wide Leg Hose im Loose Fit Dark Mint Green 40

Price: €24.81
Rating: 3.9/5
Reviews: 8
Age: 2mo ago

Street One Wide Leg Hose Black 38

Price: €22.29
Rating: 3.9/5
Reviews: 8
Age: 3mo ago

Street One Wide Leg Jeans Off White Washed 31

Price: €37.95
Rating: 5.0/5
Reviews: 5
Age: 3mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

108

Top-5 brand share

95%

Top 20: 99%

Top-5 click share

11%

Top 20: 28%

Open market

16%

Street One75%
Cecil3%
Amazon Essentials2%
Street One Studio2%
Zwillingsherz1%
Marks & Spencer1%
Open — no brand owns it (20 brands, 16%)

Street One Kleid demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.7MCVR0.1%Products285Brands26Top 5 Brands95%OOS Rate20.3%Rating4.4★Reviews501Avg BSR#1,403

Top Street One Kleid search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

street one damen1.4M/yr -3.9%0.0% conv.
street one damen shirt321K/yr +115.5%0.1% conv.
street one410K/yr +7.3%0.0% conv.
street one kleid107K/yr +802.9%0.1% conv.
street one damen bluse135K/yr +40.6%0.0% conv.
street one jeans damen211K/yr -30.2%0.1% conv.
street one hose damen135K/yr +83.0%0.1% conv.
cecil kleid72K/yr +517.6%0.1% conv.
street one kleid damen90K/yr +207.7%0.1% conv.
street one damen jacke167K/yr -46.4%0.0% conv.

What reviews say buyers love and hate about Street One Kleid

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Gesamtgröße33%

“Passt perfekt”

Komfort insgesamt16%

“Super bequem”

Qualität insgesamt12%

“Qualität super,nach so einer Hose habe ich lange gesucht”

Farbe9%

“Leider ist das schöne blau ein ordentliches lila”

Materialqualität7%

“Material, Verarbeitung und Details wie der Reißverschluss sind für den Preis überraschend hochwertig”

What buyers complain about

81% of reviews

Gesamtgröße48%

“fällt größer aus”

Länge6%

“Super eng hat mit normaler Grösse nichts zu tun”

Farbe6%

“Leider die falsche Farbe”

Qualität insgesamt6%

“Händler schlecht”

Nähen/Finish/Polieren6%

“Totaler Fehlkauf,entspricht der Beschreibung gar nicht, 1 Naht daneben genäht, 0815 Schnitt”

Street One Kleid return rate & reasons

Why buyers send it back, as a share of all return requests.

8.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

42%

2Länge

10%

3Materialqualität

4Farbe

5Breite

Common Street One Kleid questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Street One Kleid 47/100 on Amazon Germany — Skip it. The niche generates €95K/yr across 285 tracked products. 58 of 218 products launched in the last 360 days are still selling. Search demand moved +18.8% over the last 90 days.

Street One Kleid buyers on Amazon Germany complain most about Gesamtgröße, Länge, Farbe, the themes mined from the niche's reviews. Its return rate is 8.1% — above our launch gate.