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Stola Damen Festlich

Maybe

Prices already span $6.47–$104.78, with room to position. But an estimated 11.1% of orders come back, so Stola Damen Festlich is a Maybe.

Flapen Score
50
50 / 100
Top 35% of 2,560 Fashion niches · +4 vs the category median of 46
Market size
€95K/yr361K searches / yr
90-day growth
+33.6%search demand this quarter
Competition
39%top-5 click share · 17 brands · 24 sellers

Flapen Score

Stola Damen Festlich against its category

The dotted line is the Fashion average. Past it, Stola Damen Festlich is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stola Damen Festlich market on Amazon at a glance

Shoppers on Amazon Germany searched for Stola Damen Festlich 361K times last year and spent an estimated €95K. The top 5 brands take 74% of clicks. Demand peaks in May–Jun. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €95K a year.

Searches, last 12 months
361K
Growth, 90 days vs prior 90
+33.6%
Conversion, latest week
1.5%
Market size, estimated
€95Ka year
Peak month
May1.8× the quietest month
Top search term
stola für abendkleid106K searches a year

02 · Price

A sale here is worth €18.22.

Listings sell for €18.22 on average, from €6.47 to €104.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €18.22 that is €2K to €5K a year per listing.

Average price
€18.22inside the $15 to $100 sweet spot
Price range
€6.47–€104.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
11.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #26 within Accessoires. It carries 1,137 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
98%
Out of stock, average day
3.8%
Average rank
#26in Accessoires
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
1,137per listing
Listings tracked
43

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Stola Damen Festlich products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

24

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

39%

Top 20: 77%

Open market

20%

  • Brand 135%
  • Brand 212%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Stola Damen Festlich search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.8×

Search terms

Top Stola Damen Festlich search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stola für abendkleid106K/yr
  • stola63K/yr
  • stola damen festlich13K/yr
  • chiffon schal27K/yr
  • stole21K/yr
  • schultertuch16K/yr
  • festliche stola17K/yr
  • schultertuch damen festlich9K/yr
  • chiffon stola6K/yr
  • stola silber10K/yr

Reviews and returns

What reviews say buyers love and hate about Stola Damen Festlich

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Transparenz”
11.1%of orders come back
“Nicht so transparent”
A buyer, on “Transparenz”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stola Damen Festlich questions

Answered from the same tracked data.