Is Stitch Schlüsselanhänger profitable to sell on Amazon Germany?

Flapen scores Stitch Schlüsselanhänger 34 out of 100 on Amazon Germany, a Fail. Shoppers spend €35K a year across 22 tracked products. 1 of the 8 products launched in the last year cleared the first-year sales bar. Search demand grew -17.2% in the last 90 days.

How competitive is the Stitch Schlüsselanhänger niche on Amazon Germany?

10 brands and 84 sellers compete in Stitch Schlüsselanhänger on Amazon Germany. The top 5 Stitch Schlüsselanhänger products take 60% of clicks, and the top 5 brands take 91%.

What do buyers complain about in Stitch Schlüsselanhänger?

Stitch Schlüsselanhänger buyers on Amazon Germany complain most about Haltbarkeit, Stärke, and Ketten/Schlüsselqualität. An estimated 0.9% of orders come back.

When does demand for Stitch Schlüsselanhänger peak?

Search demand for Stitch Schlüsselanhänger on Amazon Germany peaks in Jun–Aug–Dec, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Stitch Schlüsselanhänger niche?

Stitch Schlüsselanhänger sells for €9.26 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.98 to €22.97. The average product has 673 reviews, the count a new listing must catch up to.

Stitch Schlüsselanhänger

Fail

Shoppers spend an estimated $35K a year here, so Stitch Schlüsselanhänger is a Fail.

Flapen Score: 34
34 / 100Ranks 2,292 of 2,560 Fashion niches · −12 vs the category median of 46
Market size: €35K/yr180K searches / yr
90-day growth: -17.2%search demand this quarter
Competition: 60%top-5 click share · 10 brands · 84 sellers

Flapen Score

Stitch Schlüsselanhänger against its category

The dotted line is the Fashion average. Past it, Stitch Schlüsselanhänger is stronger. Inside it, weaker.

34Fail

This niche Category average

See the method

Market

The Stitch Schlüsselanhänger market on Amazon at a glance

Shoppers on Amazon Germany searched for Stitch Schlüsselanhänger 180K times last year and spent an estimated €35K. The top 5 brands take 91% of clicks. Demand peaks in Jun–Aug–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €35K a year.

Searches, last 12 months: 180K
Growth, 90 days vs prior 90: -17.2%
Conversion, latest week: 2.1%
Market size, estimated: €35Ka year
Peak month: December2.2× the quietest month
Top search term: stitch schlüsselanhänger62K searches a year

02 · Price

A sale here is worth €9.26.

Listings sell for €9.26 on average, from €4.98 to €22.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €9.26 that is €0 to €926 a year per listing.

Average price: €9.26under the $15 to $100 sweet spot
Price range: €4.98–€22.97
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: €0–€926
Returns: 0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #1,930 within Kleidung für spezielle Anlässe. It carries 673 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings: 64%
Prime listings: 100%
Out of stock, average day: 8.0%
Average rank: #1,930in Kleidung für spezielle Anlässe
Average rating: 4.65 starsAmazon Germany average 4.37 stars
Average reviews: 673per listing
Listings tracked: 22

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 8
Successful launches: 1Amazon's first-year sales bar
Average brand age: 29 months

Products

Top Stitch Schlüsselanhänger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

Brand 144%
Brand 234%
Brand 35%
Brand 45%
Brand 53%
Brand 63%
Open — no brand owns it (4 brands, 6%)

Demand

Stitch Schlüsselanhänger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun, Aug, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Stitch Schlüsselanhänger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

stitch schlüsselanhänger62K/yr -20.4%1.7% conv.
stitch anhänger40K/yr -23.4%1.1% conv.
schlüsselanhänger disney19K/yr -7.3%0.2% conv.
disney schlüsselanhänger15K/yr -18.7%0.1% conv.
schlüsselanhänger stitch18K/yr -13.0%1.8% conv.
lilo und stitch schlüsselanhänger9K/yr -21.2%0.8% conv.
stitch anhänger plüsch6K/yr +10.4%1.2% conv.
stitch schlüsselanhänger plüsch6K/yr -23.8%0.6% conv.
stitch keychain3K/yr +1.9%1.1% conv.
lilo und stitch anhänger3K/yr -8.8%1.0% conv.

Reviews and returns

What reviews say buyers love and hate about Stitch Schlüsselanhänger

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”

27%of negative reviews mention “Haltbarkeit”

0.9%of orders come back

“Stitch ging zu schnell verloren”

A buyer, on “Haltbarkeit”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Stitch Schlüsselanhänger questions

Answered from the same tracked data.

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