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Stillshirt

weak search conversion (0.5%) — Stillshirt doesn't clear our bar today.

Flapen Score

47
Skip it

Top 46% of 2,560 Fashion niches · +1 vs the category median of 46

Market size 22Growth 24Conversion 6Competition 88Returns 18Price range 80Avg price 95Brand share 63Review moat 43Quality gap 70
This niche Category average · 2,560 niches

Is Stillshirt profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stillshirt is a €88K/yr Amazon Germany market (663K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 47/100.

Stillshirt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.3% over the last 90 days and 0.5% of searches end in a purchase.

€88K

revenue / yr

Units sold / yr4K
Search volume / yr-1.3%663K
Conversion rate0.5%
Avg price€26.49

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers18 · 23
Top-5 product click share27%
Open market33%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 65 products

Sponsored placement94%
New entrants (1y)17· 0 succeeded
Avg rating4.3★
Avg reviews2,245

Top Stillshirt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

€0€3K€5K€8K€11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

23

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

27%

Top 20: 61%

Open market

25%

  • Love2Mi18%
  • Amazon Essentials17%
  • Ecavus14%
  • Smallshow10%
  • SUNNYBUY9%
  • Bearsland8%

Stillshirt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume663KCVR0.5%Products65Brands18Top 5 Brands67%OOS Rate5.2%Rating4.3★Reviews2,245Avg BSR#18
20K15KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Stillshirt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stilltop118K/yr
  • stillshirt100K/yr
  • still tshirt63K/yr
  • stilltops damen44K/yr
  • stilloberteile damen40K/yr
  • still top32K/yr
  • still top damen29K/yr
  • stillmode31K/yr
  • still shirt22K/yr
  • stillkleidung28K/yr

What reviews say buyers love and hate about Stillshirt

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Komfort insgesamt26%

Super bequem

Gesamtgröße16%

Passt

Materialqualität8%

Was mich noch positiv überrascht hat: Das Material ist angenehm dünn und fühlt sich sehr weich und stretchig an

Benutzerfreundlichkeit7%

Sehr praktisch

Qualität insgesamt6%

Top Produkt

What buyers complain about

58% of reviews
Gesamtgröße19%

Die Shirts sind etwas länger

Materialqualität11%

Material schrecklich (fürchterliche Kunstfaser, in der man sehr stark schwitzt).

Nähen/Finish/Polieren8%

Allerdings finde ich den BH an manchen Nähten kratzig

Brustpassform4%

Ungeeignet für große Brüste

Qualität insgesamt4%

Miserable Qualität

Stillshirt return rate & reasons

Why buyers send it back, as a share of all return requests.

7.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
58%
2Materialqualität
8%
3Breite
5%
4Länge
4%
5Qualität insgesamt
3%

Common Stillshirt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stillshirt 47/100 on Amazon Germany — Skip it. The niche generates €88K/yr across 65 tracked products. 0 of 17 products launched in the last 360 days are still selling. Search demand moved -1.3% over the last 90 days.
Search demand for Stillshirt on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.