Is stillshirt profitable to sell on Amazon Germany?

The niche generates €88K/yr across 65 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Skip it (47/100).

How competitive is the stillshirt niche?

18 brands and 23 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in stillshirt?

Top complaints mined from reviews: Gesamtgröße, Materialqualität, Nähen/Finish/Polieren. The return rate is 7.0% — above our launch gate.

When does demand for stillshirt peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the stillshirt niche?

Listings span €10.35–€34.64; the average listing price is €26.49 (sweet spot $15–$100). The average incumbent carries 2,245 reviews — the moat a new listing must climb.

stillshirt

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Avg price

Incredible€26.49

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Price range

Great€10.35–€34.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,245.37

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.3%

90-day search growth — must beat 0% to launch

Market size

Bad€88K

€88K/yr · 663K searches

Returns

Bad7.0%

return rate — above 5% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon Germany niche tracking, stillshirt is a €88K/yr Amazon Germany market (663K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 47/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

stillshirt market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: €79K–€106K; units × avg price
Conversion rate: 0.5%
Avg BSR: #18
Page quality: 0%
Prime: 98%
Sponsored: 94%
Out of stock: 5.2%
Avg brand age: 40 months
Avg seller age: 193 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

27%

Top 20: 61%

Open market

25%

Love2Mi18%
Amazon Essentials17%
Ecavus14%
Smallshow10%
SUNNYBUY9%
Bearsland8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top stillshirt search terms

stilltop118K/yr -5.3%0.4% conv.
stillshirt100K/yr +3.1%0.3% conv.
still tshirt63K/yr +27.2%0.5% conv.
stilltops damen44K/yr +5.7%0.5% conv.
stilloberteile damen40K/yr -19.2%0.3% conv.
still top32K/yr +6.1%0.4% conv.
still top damen29K/yr +1.6%0.4% conv.
stillmode31K/yr -21.3%0.1% conv.
still shirt22K/yr +17.8%0.3% conv.
stillkleidung28K/yr -16.7%0.2% conv.

All search terms

Top stillshirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Essentials Damen Mutterschaft Stillfreundlich Camisole 2 Stück Weiß X-Large

Amazon Essentials€17.304.4★1,668 rev

Love2Mi 3er/4er Set Stillshirt mit verstecktem Reißverschluss Stillöffnung kurzen Umstandstop Stillen T-Shirt für Schwangere

Love2Mi€30.894.1★202 rev

Ecavus 3er Pack Stilltops Damen mit Verstecktem Reißverschluss Ärmelloses Stillshirt Stillen Tops Stilloberteile Schwarz Schokoladenbraun Grün M

Ecavus€28.984.2★22 rev

Love2Mi 3er/4er Set Stillshirt mit verstecktem Reißverschluss Stillöffnung kurzen Umstandstop Stillen T-Shirt für Schwangere

Love2Mi€31.224.1★202 rev

SUNNYBUY Still T-Shirts 3er-Set Stillshirt Kurzarm für Damen Bequeme Umstandsmode für Schwangerschaft und Stillzeit Schwarz+Cremeweiß+Anthrazitgrau L

SUNNYBUY€30.113.9★76 rev

Newest

by launch date

Ecavus 3er Pack Stilltops Damen mit Verstecktem Reißverschluss Ärmelloses Stillshirt Stillen Tops Stilloberteile Schwarz Schokoladenbraun Grün M

Ecavus€28.9822 rev

5mo ago

Ecavus 3er Pack Damen Stillshirt mit Verstecktem Reißverschluss Mode Seitenschlitze Stilltee Kurzen Umstandsmode

Ecavus€27.3618 rev

6mo ago

Ecavus 3er Pack Damen Stillshirt mit Verstecktem Reißverschluss Mode Seitenschlitze Stilltee Kurzen Umstandsmode

Ecavus€27.1118 rev

6mo ago

Ecavus 3er Pack Damen Stillshirt mit Verstecktem Reißverschluss Mode Seitenschlitze Stilltee Kurzen Umstandsmode

Ecavus€27.0318 rev

6mo ago

Soulmum Stillshirt Kurzarm mit verstecktem Reißverschluss Umstandsmode Stilltop und Umstandshirt für Schwangerschaft & Stillzeit aus feinem Bambusjersey (Leo Größe: L)

Soulmum€24.447 rev

10mo ago

What buyers say about stillshirt

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt26%

“Super bequem”

Gesamtgröße16%

“Passt”

Materialqualität8%

“Was mich noch positiv überrascht hat: Das Material ist angenehm dünn und fühlt sich sehr weich und stretchig an”

Benutzerfreundlichkeit7%

“Sehr praktisch”

Qualität insgesamt6%

“Top Produkt”

Weiches Gefühl4%

“Das Material fühlt sich sehr weich, angenehm und flexibel an”

Reißverschlussqualität4%

“Mit dem Reißverschluss funktioniert das Stillen super”

Preis-Leistungs-Verhältnis3%

“Für den Preis in Ordnung”

Farbe2%

“- Shirts sind farbecht”

Brustpassform2%

“Durch den doppelten Stoff an der Brust bleibt alles an Ort und Stelle, gibt Halt und man braucht keinen zusätzlichen BH”

What buyers complain about

Gesamtgröße19%

“Die Shirts sind etwas länger”

Materialqualität11%

“Material schrecklich (fürchterliche Kunstfaser, in der man sehr stark schwitzt).”

Nähen/Finish/Polieren8%

“Allerdings finde ich den BH an manchen Nähten kratzig”

Brustpassform4%

“Ungeeignet für große Brüste”

Qualität insgesamt4%

“Miserable Qualität”

Komfort insgesamt4%

“für mich sehr unangenehm.”

Ärmelpassform2%

“Der Ausschnitt ist für mich etwas zu knapp”

Schulterpassform2%

“breitere Schultern”

Produktzustand2%

“Die Sachen waren definitiv nicht neu”

beworben Vs Tatsächliches Produkt2%

“Die Größen, laut Größentabelle, entsprechen überhaupt nicht den abgebildeten Oversize Shirts”

Top return reasons

Gesamtgröße58%

Materialqualität8%

Breite5%

Länge4%

Qualität insgesamt3%

Brustpassform3%

Farbe3%

beworben Vs Tatsächliches Produkt2%

Geruch2%

Komfort insgesamt2%

Common questions

Is stillshirt profitable to sell on Amazon Germany?: The niche generates €88K/yr across 65 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Skip it (47/100).
How competitive is the stillshirt niche?: 18 brands and 23 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in stillshirt?: Top complaints mined from reviews: Gesamtgröße, Materialqualität, Nähen/Finish/Polieren. The return rate is 7.0% — above our launch gate.
When does demand for stillshirt peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the stillshirt niche?: Listings span €10.35–€34.64; the average listing price is €26.49 (sweet spot $15–$100). The average incumbent carries 2,245 reviews — the moat a new listing must climb.

stillshirt

stillshirt market data

Competition & brand share

Demand & seasonality

Top stillshirt search terms

Top stillshirt products on Amazon

Top sellers

Newest

Trending

What buyers say about stillshirt

What buyers love

What buyers complain about

Top return reasons

Common questions

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