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Stillkleid

Stillkleid shows a sweet-spot price point ($26.85 avg), but high returns (13.8%) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 25% of 2,560 Fashion niches · +7 vs the category median of 46

Market size 6Growth 88Conversion 3Competition 90Returns 0Price range 89Avg price 95Brand share 45Review moat 67Quality gap 83
This niche Category average · 2,560 niches

Is Stillkleid profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stillkleid is a €23K/yr Amazon Germany market (370K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.

Stillkleid: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +93.4% over the last 90 days and 0.2% of searches end in a purchase.

€23K

revenue / yr

Units sold / yr1K
Search volume / yr+93.4%370K
Conversion rate0.2%
Avg price€26.85

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers25 · 33
Top-5 product click share25%
Open market22%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 100 products

Sponsored placement88%
New entrants (1y)14· 3 succeeded
Avg rating4.2★
Avg reviews813

Top Stillkleid products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

€0€457€914€1K€2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

33

Top-5 brand share

78%

Top 20: 98%

Top-5 click share

25%

Top 20: 53%

Open market

19%

  • Smallshow44%
  • OUGES19%
  • KOJOOIN7%
  • Bearsland5%
  • Ecavus4%
  • YesFashion3%

Stillkleid demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume370KCVR0.2%Products100Brands25Top 5 Brands78%OOS Rate4.1%Rating4.2★Reviews813Avg BSR#28
18K13KPrime Day '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.2×

Top Stillkleid search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stillkleid102K/yr
  • stillkleid sommer41K/yr
  • stillkleid festlich59K/yr
  • umstandskleider festlich22K/yr
  • umstandskleid hochzeitsgast15K/yr
  • stillkleid hochzeit11K/yr
  • umstandsbrautkleid18K/yr
  • umstandskleid lang9K/yr
  • umstandskleid weiß9K/yr
  • abendkleid schwanger9K/yr

What reviews say buyers love and hate about Stillkleid

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Komfort insgesamt24%

Super bequem

Gesamtgröße17%

Super Passform

Farbe9%

- Shirts sind farbecht

Materialqualität6%

Es hat eine strechy Stoff

Benutzerfreundlichkeit6%

Sehr praktisch

What buyers complain about

57% of reviews
Gesamtgröße13%

Ging zurück, da auch zu groß

Haftung/Klebrigkeit7%

Klebestreifen gelöst

Farbe7%

Farbe bleicht aus nach 1x waschen

Brustpassform5%

Allerdings saß es bei mir an der Brust überhaupt nicht

Qualität insgesamt5%

Keine gute Qualität

Stillkleid return rate & reasons

Why buyers send it back, as a share of all return requests.

13.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
36%
2Farbe
15%
3Materialqualität
12%
4Länge
5%
5Qualität insgesamt
4%

Common Stillkleid questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stillkleid 53/100 on Amazon Germany — Worth a look. The niche generates €23K/yr across 100 tracked products. 3 of 14 products launched in the last 360 days are still selling. Search demand moved +93.4% over the last 90 days.
Search demand for Stillkleid on Amazon Germany peaks in May–Jun–Jul, where the busiest month runs 3.2× the quietest.