Is stillkleid profitable to sell on Amazon Germany?

The niche generates €23K/yr across 100 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is +93.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the stillkleid niche?

25 brands and 33 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in stillkleid?

Top complaints mined from reviews: Gesamtgröße, Haftung/Klebrigkeit, Farbe. The return rate is 13.8% — above our launch gate.

When does demand for stillkleid peak?

Demand peaks in May–Jun–Jul; the busiest month runs 3.2× the quietest.

What does it cost to enter the stillkleid niche?

Listings span €10.80–€63.67; the average listing price is €26.85 (sweet spot $15–$100). The average incumbent carries 813 reviews — the moat a new listing must climb.

stillkleid

Worth a look

Shows a sweet-spot price point ($26.85 avg), but high returns (13.8%) keeps it on the watch list.

Avg price

Incredible€26.85

avg listing price — sweet spot $15–$100

Competition

Great25%

top-5 click share — an open shelf

Price range

Great€10.80–€63.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+93.4%

90-day search growth — must beat 0% to launch

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good813.31

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Market size

Bad€23K

€23K/yr · 370K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad13.8%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon Germany niche tracking, stillkleid is a €23K/yr Amazon Germany market (370K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

stillkleid market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: €27K–€34K; units × avg price
Conversion rate: 0.2%
Avg BSR: #28
Page quality: 0%
Prime: 98%
Sponsored: 88%
Out of stock: 4.1%
Avg brand age: 36 months
Avg seller age: 193 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

78%

Top 20: 98%

Top-5 click share

25%

Top 20: 53%

Open market

19%

Smallshow44%
OUGES19%
KOJOOIN7%
Bearsland5%
Ecavus4%
YesFashion3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +93.4% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.2×

Open Trend

Top stillkleid search terms

stillkleid102K/yr +94.8%0.2% conv.
stillkleid sommer41K/yr +924.4%0.2% conv.
stillkleid festlich59K/yr +57.6%0.2% conv.
umstandskleider festlich22K/yr +60.3%0.0% conv.
umstandskleid hochzeitsgast15K/yr +532.5%0.1% conv.
stillkleid hochzeit11K/yr +233.3%0.0% conv.
umstandsbrautkleid18K/yr -28.5%0.0% conv.
umstandskleid lang9K/yr +73.8%0.0% conv.
umstandskleid weiß9K/yr +32.5%0.0% conv.
abendkleid schwanger9K/yr +60.9%0.0% conv.

All search terms

Top stillkleid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Smallshow Ärmelloses Patchwork-Umstandskleid mit Taschen für Frauen Army Green Medium

Smallshow€22.334.4★1,047 rev

Smallshow Damen Lässiges Kurzarm Stillkleid Umstandskleid für Stillen White Stripe/Deep Grey Medium

Smallshow€22.704.3★764 rev

Smallshow Damen Stillkleid Kurzarm Rüschen Umstandskleid Umstandsmode Black M

Smallshow€22.154.2★111 rev

Smallshow Ärmelloses Patchwork-Umstandskleid mit Taschen für Frauen Navy Stripe-Navy Medium

Smallshow€22.744.4★1,047 rev

Smallshow Ärmelloses Patchwork-Umstandskleid mit Taschen für Frauen Navy Medium

Smallshow€22.244.4★1,047 rev

Newest

by launch date

Ecavus 3er Pack Damen Stillshirt mit Verstecktem Reißverschluss Mode Seitenschlitze Stilltee Kurzen Umstandsmode

Ecavus€27.3618 rev

6mo ago

Bearsland Womens Nursing Top 3pack Short Sleeve Scoop Neck Nursing Shirt Breastfeeding Shirts Grayish Green & Rose Pink & Brown Flowers L

Bearsland€31.81109 rev

1y ago

OUGES Damen Maxi Umstandskleider Lang Sommer Stillkleid V-Ausschnitt Kleider für Schwangere Lässiges Umstandsmode-M

OUGES€29.611,162 rev

1y ago

Smallshow Damen Stillshirts Umstandsmode Tops Schwangerschafts Stilltop 3er Pack Black-Brown-Light Grey M

Smallshow€29.96220 rev

1y ago

Bearsland Womens Maternity Nursing Tank Tops Sleeveless Scoop Neck Soft Breastfeeding Shirt Khaki&Gray Green&Green White Flower XXL

Bearsland€33.42255 rev

2y ago

What buyers say about stillkleid

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt24%

“Super bequem”

Gesamtgröße17%

“Super Passform”

Farbe9%

“- Shirts sind farbecht”

Materialqualität6%

“Es hat eine strechy Stoff”

Benutzerfreundlichkeit6%

“Sehr praktisch”

Brustpassform4%

“Das beigefügte Bandau Oberteil eignet sich perfekt, um eine große Brust zu kaschieren”

Dehnbarkeit/Erweiterbarkeit/Elastizität3%

“Super angenehmer Stoff und auch stretchy, perfekt für stillende Mamas oder für die anstehende Geburt”

Reißverschlussqualität3%

“Mit dem Reißverschluss funktioniert das Stillen super”

beworben Vs Tatsächliches Produkt3%

“Das Kleid schaut auf den Produktbildern im Internet wirklich sehr gut aus”

Weiches Gefühl2%

“Sehr weicher, fast seidiger Stoff”

What buyers complain about

Gesamtgröße13%

“Ging zurück, da auch zu groß”

Haftung/Klebrigkeit7%

“Klebestreifen gelöst”

Farbe7%

“Farbe bleicht aus nach 1x waschen”

Brustpassform5%

“Allerdings saß es bei mir an der Brust überhaupt nicht”

Qualität insgesamt5%

“Keine gute Qualität”

Produktzustand4%

“Negativer Punkt: das mitgelieferte Bandeau war definitiv bereits gebraucht”

Länge4%

“Fand es zu lang”

Materialqualität4%

“Material auch nicht so wirklich”

beworben Vs Tatsächliches Produkt4%

“Eine bessere Beschreibung der verschiedene Wickeltechniken wäre gut. Ich habe nur das kurze Video in der Beschreibung gefunden”

Form/Stil4%

“Nur nicht ganz mein Style”

Top return reasons

Gesamtgröße36%

Farbe15%

Materialqualität12%

Länge5%

Qualität insgesamt4%

Breite4%

beworben Vs Tatsächliches Produkt3%

Brustpassform2%

Geruch2%

Dünn2%

Common questions

Is stillkleid profitable to sell on Amazon Germany?: The niche generates €23K/yr across 100 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is +93.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the stillkleid niche?: 25 brands and 33 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in stillkleid?: Top complaints mined from reviews: Gesamtgröße, Haftung/Klebrigkeit, Farbe. The return rate is 13.8% — above our launch gate.
When does demand for stillkleid peak?: Demand peaks in May–Jun–Jul; the busiest month runs 3.2× the quietest.
What does it cost to enter the stillkleid niche?: Listings span €10.80–€63.67; the average listing price is €26.85 (sweet spot $15–$100). The average incumbent carries 813 reviews — the moat a new listing must climb.

stillkleid

stillkleid market data

Competition & brand share

Demand & seasonality

Top stillkleid search terms

Top stillkleid products on Amazon

Top sellers

Newest

Trending

What buyers say about stillkleid

What buyers love

What buyers complain about

Top return reasons

Common questions

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