Is Stillkleid profitable to sell on Amazon Germany?

Flapen scores Stillkleid 53 out of 100 on Amazon Germany, a Maybe. Shoppers spend €23K a year across 100 tracked products. 3 of the 14 products launched in the last year cleared the first-year sales bar. Search demand grew +93.4% in the last 90 days.

How competitive is the Stillkleid niche on Amazon Germany?

25 brands and 33 sellers compete in Stillkleid on Amazon Germany. The top 5 Stillkleid products take 25% of clicks, and the top 5 brands take 78%.

What do buyers complain about in Stillkleid?

Stillkleid buyers on Amazon Germany complain most about Gesamtgröße, Haftung/Klebrigkeit, and Farbe. An estimated 13.8% of orders come back, which is high.

When does demand for Stillkleid peak?

Search demand for Stillkleid on Amazon Germany peaks in May–Jun–Jul, and the busiest month runs 3.2× the quietest.

What does it cost to enter the Stillkleid niche?

Stillkleid sells for €26.85 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €10.80 to €63.67. The average product has 813 reviews, the count a new listing must catch up to.

Stillkleid

Maybe

Products sell for $26.85 on average, inside the sweet spot. But an estimated 13.8% of orders come back, so Stillkleid is a Maybe.

Filters High Returns

Flapen Score: 53
53 / 100Top 25% of 2,560 Fashion niches · +7 vs the category median of 46
Market size: €23K/yr370K searches / yr
90-day growth: +93.4%search demand this quarter
Competition: 25%top-5 click share · 25 brands · 33 sellers

Flapen Score

Stillkleid against its category

The dotted line is the Fashion average. Past it, Stillkleid is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Stillkleid market on Amazon at a glance

Shoppers on Amazon Germany searched for Stillkleid 370K times last year and spent an estimated €23K. The top 5 brands take 78% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +93.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €23K a year.

Searches, last 12 months: 370K
Growth, 90 days vs prior 90: +93.4%
Conversion, latest week: 0.2%
Market size, estimated: €23Ka year
Peak month: June3.2× the quietest month
Top search term: stillkleid102K searches a year

02 · Price

A sale here is worth €26.85.

Listings sell for €26.85 on average, from €10.80 to €63.67. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €26.85 that is €0 to €3K a year per listing.

Average price: €26.85inside the $15 to $100 sweet spot
Price range: €10.80–€63.67
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 1K–1K
Units per listing a year: 0–100
Revenue per listing a year: €0–€3K
Returns: 13.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #28 within Umstandskleidung. It carries 813 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 98%
Out of stock, average day: 4.1%
Average rank: #28in Umstandskleidung
Average rating: 4.18 starsAmazon Germany average 4.37 stars
Average reviews: 813per listing
Listings tracked: 100

04 · Newcomers

3 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 14
Successful launches: 3Amazon's first-year sales bar
Average brand age: 36 months

Products

Top Stillkleid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

78%

Top 20: 98%

Top-5 click share

25%

Top 20: 53%

Open market

19%

Brand 144%
Brand 219%
Brand 37%
Brand 45%
Brand 54%
Brand 63%

Demand

Stillkleid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.2×

Search terms

Top Stillkleid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

stillkleid102K/yr +94.8%0.2% conv.
stillkleid sommer41K/yr +924.4%0.2% conv.
stillkleid festlich59K/yr +57.6%0.2% conv.
umstandskleider festlich22K/yr +60.3%0.0% conv.
umstandskleid hochzeitsgast15K/yr +532.5%0.1% conv.
stillkleid hochzeit11K/yr +233.3%0.0% conv.
umstandsbrautkleid18K/yr -28.5%0.0% conv.
umstandskleid lang9K/yr +73.8%0.0% conv.
umstandskleid weiß9K/yr +32.5%0.0% conv.
abendkleid schwanger9K/yr +60.9%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Stillkleid

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Komfort insgesamt”

13%of negative reviews mention “Gesamtgröße”

13.8%of orders come back

“Ging zurück, da auch zu groß”

A buyer, on “Gesamtgröße”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Fashion niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Stillkleid questions

Answered from the same tracked data.

Categories