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49

still bh

Skip it

Weak search conversion (1.1%) — this niche doesn't clear our bar today.

Market size 46Growth 34Conversion 14Competition 73Returns 14Price range 87Avg price 88Brand share 56Review moat 25Quality gap 73

Avg price

Great€20.02

avg listing price — sweet spot $15–$100

Price range

Great€12.87–€35.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Market size

Okay€248K

€248K/yr · 1.1M searches

Growth

Okay+6.8%

90-day search growth — must beat 0% to launch

Review moat

Bad4,055.05

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad8.2%

return rate — above 5% kills the launch gate

According to Flapen's Amazon Germany niche tracking, still bh is a €248K/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jul. Verdict: Skip it — 49/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

still bh market data

Units sold / yr
13K–15K
avg 250–500/product
Revenue / yr
€250K–€300K
units × avg price
Conversion rate
1.1%
Avg BSR
#15
Page quality
0%
Prime
100%
Sponsored
95%
Out of stock
2.2%
Avg brand age
57 months
Avg seller age
184 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

21

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

22%

  • HBselect29%
  • Momcozy15%
  • As Fairy10%
  • Jiuday9%
  • Kohentact8%
  • Medela6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.
40K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Top still bh search terms

  • still bh658K/yr
  • still bh große brüste78K/yr
  • still bh baumwolle61K/yr
  • medela still bh48K/yr
  • nursing bra36K/yr
  • still bh mit bügel30K/yr
  • stillbh33K/yr
  • still bh ohne bügel27K/yr
  • schwangerschafts bh20K/yr
  • stillbhs18K/yr
All search terms

Top still bh products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€12K10%€25K15%€37K20%€50K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about still bh

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt33%

“Comfort”

Gesamtgröße14%

“Passform super”

Benutzerfreundlichkeit7%

“stabil aber dennoch leicht zu öffnen& schließen.”

Weiches Gefühl6%

“ein angenehm sanftes Material, das besonders in der Schwangerschaft sehr angenehm auf der Haut liegt.”

Preis-Leistungs-Verhältnis5%

“Ok. Ganz ok für den Preis kann man nicht meckern”

Brustpassform3%

“Top BH”

Form/Stil3%

“ohne ihre Form zu verlieren.”

Qualität insgesamt2%

“Die Verarbeitung wirkt hochwertig und robust”

Waschechtheit2%

“Trotz häufigen Waschgängen ist alles super”

Körperunterstützung1%

“Guter Sitz und vorallem Support”

What buyers complain about

Gesamtgröße12%

“Fällt sehr groß aus”

Qualität insgesamt12%

“Klar sie sind nicht die schönsten”

Brustpassform10%

“macht irgendwie eine unförmige Brust”

Haltbarkeit8%

“sehr bald flop”

Haftung/Klebrigkeit6%

“Klebestreifen gelöst”

Riemen/Saitenqualität3%

“zufrieden. Mich stört, dass sich gelegentlich hinten ein Träger löst”

Materialqualität3%

“Material. Qualität war leider nicht so gut”

Geeignet für Maschinenwäsche3%

“die Einlagen drin sind nach 2-3 mal waschen einfach immer rausgeflogen und gehen kaputt.”

beworben Vs Tatsächliches Produkt2%

“Das wirkt irreführend”

Komfort insgesamt2%

“angenehm nur leider gibt er überhaupt keinen Halt”

Top return reasons

Gesamtgröße72%
Brustpassform4%
Breite4%
Farbe3%
Qualität insgesamt3%
Materialqualität2%
Komfort insgesamt2%
Riemen/Saitenqualität1%
Geruch1%
Nähen/Finish/Polieren1%

Common questions

Is still bh profitable to sell on Amazon Germany?
The niche generates €248K/yr across 37 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Skip it (49/100).
How competitive is the still bh niche?
13 brands and 21 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in still bh?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Brustpassform. The return rate is 8.2% — above our launch gate.
When does demand for still bh peak?
Demand peaks in Jul; the busiest month runs 1.6× the quietest.
What does it cost to enter the still bh niche?
Listings span €12.87–€35.43; the average listing price is €20.02 (sweet spot $15–$100). The average incumbent carries 4,055 reviews — the moat a new listing must climb.