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Stiefelsocken

Fail

Demand is soft, at -89.4% this quarter, so Stiefelsocken is a Fail.

Flapen Score
36
36 / 100
Ranks 2,221 of 2,560 Fashion niches · −10 vs the category median of 46
Market size
€14K/yr97K searches / yr
90-day growth
-89.4%search demand this quarter
Competition
33%top-5 click share · 12 brands · 15 sellers

Flapen Score

Stiefelsocken against its category

The dotted line is the Fashion average. Past it, Stiefelsocken is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stiefelsocken market on Amazon at a glance

Shoppers on Amazon Germany searched for Stiefelsocken 97K times last year and spent an estimated €14K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -89.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €14K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-89.4%
Conversion, latest week
1.0%
Market size, estimated
€14Ka year
Peak month
November44.8× the quietest month
Top search term
heat holders socken damen21K searches a year

02 · Price

A sale here is worth €15.20.

Listings sell for €15.20 on average, from €8.38 to €26.75. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €15.20 that is €0 to €2K a year per listing.

Average price
€15.20inside the $15 to $100 sweet spot
Price range
€8.38–€26.75
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #943 within Socken & Strümpfe. It carries 1,572 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
44%
Out of stock, average day
14.9%
Average rank
#943in Socken & Strümpfe
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
1,572per listing
Listings tracked
45

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Stiefelsocken products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

€0€567€1K€2K€2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

15

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

33%

Top 20: 75%

Open market

6%

  • HEAT HOLDERS73%
  • Welwoos8%
  • TERODACO4%
  • Occulto4%
  • Jeasona3%
  • JARSEEN3%
  • Open — no brand owns it (6 brands, 6%)

Demand

Stiefelsocken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 44.8×

Search terms

Top Stiefelsocken search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • heat holders socken damen21K/yr
  • thermo pullover damen30K/yr
  • heat holders18K/yr
  • heat holders socken herren11K/yr
  • thermo pullover10K/yr
  • heat holders socken8K/yr

Reviews and returns

What reviews say buyers love and hate about Stiefelsocken

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Wärme”
10%of negative reviews mention “Qualität insgesamt”
2.4%of orders come back
“Schreckliche Qualität”
A buyer, on “Qualität insgesamt”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Stiefelsocken questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data