How competitive is the Steppjacke Jungen niche on Amazon Germany?

29 brands and 133 sellers compete in Steppjacke Jungen on Amazon Germany. The top 5 Steppjacke Jungen products take 22% of clicks and its top 5 brands hold 70% of demand.

What does it cost to enter the Steppjacke Jungen niche?

Steppjacke Jungen sells for €29.68 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €16.97–€53.80. The average incumbent carries 466 reviews — the moat a new listing must climb.

Steppjacke Jungen

soft demand (-51.5% this quarter) — Steppjacke Jungen doesn't clear our bar today.

Signals High Returns

Flapen Score

Skip it

Ranks 1,853 of 2,560 Fashion niches · −5 vs the category median of 46

This niche Category average · 2,560 niches

Is Steppjacke Jungen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Steppjacke Jungen is a €34K/yr Amazon Germany market (61K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 41/100.

Steppjacke Jungen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -51.5% over the last 90 days and 1.9% of searches end in a purchase.

€34K

revenue / yr

Units sold / yr1K

Search volume / yr-51.5%61K

Conversion rate1.9%

Avg price€29.68

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers29 · 133

Top-5 product click share22%

Open market30%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 110 products

Top Steppjacke Jungen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

JACK&JONES JUNIOR JJTHEO Softshell Jacket NOOS JNR

Price: €33.34
Rating: 4.6/5
Reviews: 72
Age: 2y ago

JACK & JONES JUNIOR Jungen JJERUSH Blocking Hood Bomber NOOS JNR Jacke Navy Blazer/Detail:Blocking 164

Price: €27.33
Rating: 4.4/5
Reviews: 851
Age: 2y ago

JACK & JONES JJEBASIC SOFTSHELL HOOD SN JNR

Price: €31.46
Rating: 4.7/5
Reviews: 174
Age: 3y ago

JJEMULTI Quilted Jacket NOOS JNR

Price: €28.65
Rating: 4.5/5
Reviews: 821
Age: 2y ago

Höhenhorn Krocko Kinder Jacke Schwarz/Grün Gr. 164

Price: €43.47
Rating: 4.5/5
Reviews: 423
Age: 5y ago

Newest

by launch date

Marks & Spencer Gefütterte Leichte Kapuzenjacke (616 J.) Schwarz 12-13 Jahre

Price: €28.57
Rating: 5.0/5
Reviews: 4
Age: 9mo ago

ALXHUTE Regenjacke Jungen Übergangsjacke Wasserdicht Kinder Softshelljacke Farbkontrast Jacke Mit Kapuze Grün DE: 146-152 (Herstellergröße 150)

Price: €24.44
Rating: 4.5/5
Reviews: 95
Age: 10mo ago

JACK & JONES Boy Softshell Jacke Softshell Jacke Junior

Price: €31.17
Rating: 4.6/5
Reviews: 72
Age: 1y ago

killtec Jungen Funktionsjacke ist wasserdicht/Regenjacke mit Kapuze KOS 153 BYS JCKT oliv 128 43004-000

Price: €39.64
Rating: 4.2/5
Reviews: 7
Age: 1y ago

killtec Jungen Softshelljacke mit Kapuze KOW 226 BYS SFTSHLL JCKT schwarz 128 43515-000

Price: €32.98
Rating: 5.0/5
Reviews: 26
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

133

Top-5 brand share

70%

Top 20: 97%

Top-5 click share

22%

Top 20: 52%

Open market

27%

JACK & JONES38%
ALXHUTE11%
Höhenhorn10%
Killtec7%
JACKETOWN4%
CMP4%

Steppjacke Jungen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR1.9%Products110Brands29Top 5 Brands70%OOS Rate11.0%Rating4.5★Reviews466Avg BSR#88

Top Steppjacke Jungen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

übergangsjacke jungen 16422K/yr -54.9%2.1% conv.
jack and jones jacke jungen13K/yr -47.6%1.3% conv.
übergangsjacke jungen 1587K/yr -37.5%1.2% conv.
jacke 164 jungen8K/yr -44.6%2.0% conv.
steppjacke jungen 1649K/yr -66.2%0.8% conv.

What reviews say buyers love and hate about Steppjacke Jungen

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Gesamtgröße22%

“Passt perfekt”

Qualität insgesamt20%

“Super Qualität”

beworben Vs Tatsächliches Produkt11%

“Wie erhofft”

Materialqualität6%

“angenehmes Material”

Wärme5%

“Sitz gut und hält warm”

What buyers complain about

80% of reviews

Gesamtgröße53%

“Jacke fällt klein aus”

Dünn8%

“Sehr dünne Jacke”

Wasserbeständigkeit6%

“Definitiv nicht Regenfest”

Funktionalität insgesamt3%

“Das geht überhaupt nicht”

Lücke/Loch3%

“Mit Loch”

Steppjacke Jungen return rate & reasons

Why buyers send it back, as a share of all return requests.

12.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

59%

2Dünn

3Materialqualität

4Länge

5Breite

Common Steppjacke Jungen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Steppjacke Jungen 41/100 on Amazon Germany — Skip it. The niche generates €34K/yr across 110 tracked products. 3 of 15 products launched in the last 360 days are still selling. Search demand moved -51.5% over the last 90 days.

Steppjacke Jungen buyers on Amazon Germany complain most about Gesamtgröße, Dünn, Wasserbeständigkeit, the themes mined from the niche's reviews. Its return rate is 12.6% — above our launch gate.