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steppjacke damen leicht

Skip it

High returns (18.6%) — this niche doesn't clear our bar today.

Market size 14Growth 7Conversion 2Competition 96Returns 0Price range 83Avg price 95Brand share 63Review moat 65Quality gap 79

Competition

Incredible16%

top-5 click share — an open shelf

Avg price

Incredible€39.35

avg listing price — sweet spot $15–$100

Price range

Great€13.64–€113.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good898.94

avg incumbent reviews — the moat a new listing must climb

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Market size

Bad€56K

€56K/yr · 1.1M searches

Growth

Bad-36.0%

90-day search growth — must beat 0% to launch

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad18.6%

return rate — above 5% kills the launch gate

According to Flapen's Amazon Germany niche tracking, steppjacke damen leicht is a €56K/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Mar–Apr–Sep–Oct. Verdict: Skip it — 44/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

steppjacke damen leicht market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
€79K–€98K
units × avg price
Conversion rate
0.1%
Avg BSR
#543
Page quality
0%
Prime
74%
Sponsored
66%
Out of stock
10.7%
Avg brand age
44 months
Avg seller age
172 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

43 rising

Sellers

157

Top-5 brand share

67%

Top 20: 91%

Top-5 click share

16%

Top 20: 36%

Open market

29%

  • ONLY32%
  • Outdoor Ventures14%
  • 33,000ft13%
  • MoFiz4%
  • ONUA4%
  • VERO MODA4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.0% search growth over the last 90 days.
45K35KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Sep, Oct · busiest ÷ quietest = 5.8×

Top steppjacke damen leicht search terms

  • steppjacke damen leicht188K/yr
  • only jacke damen229K/yr
  • leichte steppjacke damen186K/yr
  • only jacke72K/yr
  • only damen jacke63K/yr
  • leichte steppjacke56K/yr
  • schwarze jacke damen51K/yr
  • leichte daunenjacke damen46K/yr
  • jacke schwarz damen28K/yr
  • daunenjacke damen leicht37K/yr
All search terms

Top steppjacke damen leicht products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€1K4%€2K6%€3K8%€4K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about steppjacke damen leicht

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße26%

“Passt,”

Komfort insgesamt9%

“Angenehm zu tragen, Größe optimal”

Qualität insgesamt9%

“Super verarbeitet”

Gewicht leicht9%

“Schöne leichte Übergangsjacke”

Farbe6%

“Tannengrün mit Pink ist super”

Preis-Leistungs-Verhältnis5%

“Preis/Leistung top”

Wärme4%

“warm”

Materialqualität4%

“Material super”

beworben Vs Tatsächliches Produkt4%

“Entspricht dem Foto”

Form/Stil3%

“Sehr stylish, perfekte Größe”

What buyers complain about

Gesamtgröße35%

“XL fällt etwas klein aus”

Farbe5%

“Farbe täuscht”

Qualität insgesamt4%

“Qualität unterirdisch”

Ärmelpassform3%

“Die Ärmel sind allerdings eher kürzer”

Reißverschlussqualität3%

“Reißverschluss hakt”

Nähen/Finish/Polieren3%

“Naht gerissen”

Materialqualität2%

“dünnes Material”

Armpassform2%

“Die arme sind wie schon in anderen Rezensionen angegeben etwas kurz”

Preis-Leistungs-Verhältnis2%

“40€ hätte ich aber nicht dafür ausgeben, 30”

Haltbarkeit2%

“Leider schnell kaputt”

Top return reasons

Gesamtgröße48%
Länge11%
Breite7%
Ärmelpassform6%
Farbe5%
Materialqualität4%
Armpassform3%
Schulterpassform2%
Dünn2%
Qualität insgesamt2%

Common questions

Is steppjacke damen leicht profitable to sell on Amazon Germany?
The niche generates €56K/yr across 181 tracked products. 0 of 26 products launched in the last 360 days are still selling. 90-day search growth is -36.0%. Flapen's verdict: Skip it (44/100).
How competitive is the steppjacke damen leicht niche?
43 brands and 157 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in steppjacke damen leicht?
Top complaints mined from reviews: Gesamtgröße, Farbe, Qualität insgesamt. The return rate is 18.6% — above our launch gate.
When does demand for steppjacke damen leicht peak?
Demand peaks in Mar–Apr–Sep–Oct; the busiest month runs 5.8× the quietest.
What does it cost to enter the steppjacke damen leicht niche?
Listings span €13.64–€113.58; the average listing price is €39.35 (sweet spot $15–$100). The average incumbent carries 899 reviews — the moat a new listing must climb.