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Steppjacke Damen Leicht

high returns (18.6%) — Steppjacke Damen Leicht doesn't clear our bar today.

Flapen Score

44
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Ranks 1,512 of 2,560 Fashion niches · −2 vs the category median of 46

Market size 14Growth 7Conversion 2Competition 96Returns 0Price range 83Avg price 95Brand share 63Review moat 65Quality gap 79
This niche Category average · 2,560 niches

Is Steppjacke Damen Leicht profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Steppjacke Damen Leicht is a €56K/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Mar–Apr–Sep–Oct. Verdict: Skip it — 44/100.

Steppjacke Damen Leicht: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -36.0% over the last 90 days and 0.1% of searches end in a purchase.

€56K

revenue / yr

Units sold / yr3K
Search volume / yr-36.0%1.1M
Conversion rate0.1%
Avg price€39.35

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers43 · 157
Top-5 product click share16%
Open market33%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 181 products

Sponsored placement66%
New entrants (1y)26· 0 succeeded
Avg rating4.2★
Avg reviews899

Top Steppjacke Damen Leicht products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

€0€1K€2K€3K€4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 rising

Sellers

157

Top-5 brand share

67%

Top 20: 91%

Top-5 click share

16%

Top 20: 36%

Open market

29%

  • ONLY32%
  • Outdoor Ventures14%
  • 33,000ft13%
  • MoFiz4%
  • ONUA4%
  • VERO MODA4%

Steppjacke Damen Leicht demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR0.1%Products181Brands43Top 5 Brands67%OOS Rate10.7%Rating4.2★Reviews899Avg BSR#543
45K35KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Sep, Oct · busiest ÷ quietest = 5.8×

Top Steppjacke Damen Leicht search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • steppjacke damen leicht188K/yr
  • only jacke damen229K/yr
  • leichte steppjacke damen186K/yr
  • only jacke72K/yr
  • only damen jacke63K/yr
  • leichte steppjacke56K/yr
  • schwarze jacke damen51K/yr
  • leichte daunenjacke damen46K/yr
  • jacke schwarz damen28K/yr
  • daunenjacke damen leicht37K/yr

What reviews say buyers love and hate about Steppjacke Damen Leicht

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Gesamtgröße26%

Passt,

Komfort insgesamt9%

Angenehm zu tragen, Größe optimal

Qualität insgesamt9%

Super verarbeitet

Gewicht leicht9%

Schöne leichte Übergangsjacke

Farbe6%

Tannengrün mit Pink ist super

What buyers complain about

60% of reviews
Gesamtgröße35%

XL fällt etwas klein aus

Farbe5%

Farbe täuscht

Qualität insgesamt4%

Qualität unterirdisch

Ärmelpassform3%

Die Ärmel sind allerdings eher kürzer

Reißverschlussqualität3%

Reißverschluss hakt

Steppjacke Damen Leicht return rate & reasons

Why buyers send it back, as a share of all return requests.

18.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
48%
2Länge
11%
3Breite
7%
4Ärmelpassform
6%
5Farbe
5%

Common Steppjacke Damen Leicht questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Steppjacke Damen Leicht 44/100 on Amazon Germany — Skip it. The niche generates €56K/yr across 181 tracked products. 0 of 26 products launched in the last 360 days are still selling. Search demand moved -36.0% over the last 90 days.
Search demand for Steppjacke Damen Leicht on Amazon Germany peaks in Mar–Apr–Sep–Oct, where the busiest month runs 5.8× the quietest.