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Steampunk

Steampunk shows a fragmented shelf (top 5 take 13% of clicks), but soft demand (-80.6% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 31% of 2,560 Fashion niches · +5 vs the category median of 46

Market size 24Growth 0Conversion 9Competition 97Returns 14Price range 86Avg price 95Brand share 95Review moat 76Quality gap 85
This niche Category average · 2,560 niches

Is Steampunk profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Steampunk is a €97K/yr Amazon Germany market (591K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Worth a look — 51/100.

Steampunk: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -80.6% over the last 90 days and 0.7% of searches end in a purchase.

€97K

revenue / yr

Units sold / yr6K
Search volume / yr-80.6%591K
Conversion rate0.7%
Avg price€23.35

Who owns the niche?

The top 5 brands hold 39% of demand, so 61% of the market is open.

61%

open market share

Brands · sellers69 · 139
Top-5 product click share13%
Open market61%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 162 products

Sponsored placement90%
New entrants (1y)35· 2 succeeded
Avg rating4.2★
Avg reviews489

Top Steampunk products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

€0€2K€4K€6K€8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

69 falling

Sellers

139

Top-5 brand share

39%

Top 20: 73%

Top-5 click share

13%

Top 20: 36%

Open market

57%

  • SCARLET DARKNESS15%
  • Grebrafan9%
  • KUOSE7%
  • Fiamll5%
  • CGID4%
  • NFAOEGJ4%

Steampunk demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume591KCVR0.7%Products162Brands69Top 5 Brands39%OOS Rate9.8%Rating4.2★Reviews489Avg BSR#817
50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 8.6×

Top Steampunk search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • steampunk126K/yr
  • steampunk damen192K/yr
  • steampunk accessoires64K/yr
  • steam punk22K/yr
  • steam punk kleidung damen23K/yr
  • steampunk kleid23K/yr
  • steampunk outfit8K/yr
  • steampunk kostüm damen56K/yr
  • steampunk kostüm20K/yr
  • steampunk accessoires damen7K/yr

What reviews say buyers love and hate about Steampunk

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Qualität insgesamt17%

Super Produkt

Gesamtgröße15%

Passt

Design insgesamt12%

Cooles Design und coole Optik und zu tragen

Preis-Leistungs-Verhältnis11%

Preis / Leistung ok

beworben Vs Tatsächliches Produkt9%

genau wie auf dem Fotos

What buyers complain about

65% of reviews
Gesamtgröße32%

Fällt etwas klein aus

Qualität insgesamt10%

Mangelhafte Qualität

Haltbarkeit9%

sind nach knapp 2Stunden abgefallen.

beworben Vs Tatsächliches Produkt3%

leider sieht der Hut nicht so gut wie auf dem Foto aus, auf dem Foto ist er mehr im Vintagestyle, in echt fehlt die Patina, der Schleier ist sehr kurz

Dehnbarkeit/Erweiterbarkeit/Elastizität2%

Einziges Manko ist das es nicht biegsam ist

Steampunk return rate & reasons

Why buyers send it back, as a share of all return requests.

8.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
59%
2Qualität insgesamt
8%
3Materialqualität
7%
4Breite
3%
5beworben Vs Tatsächliches Produkt
3%

Common Steampunk questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Steampunk 51/100 on Amazon Germany — Worth a look. The niche generates €97K/yr across 162 tracked products. 2 of 35 products launched in the last 360 days are still selling. Search demand moved -80.6% over the last 90 days.
Search demand for Steampunk on Amazon Germany peaks in Jan–Feb–Oct, where the busiest month runs 8.6× the quietest.