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51

steampunk

Worth a look

Shows a fragmented shelf (top 5 take 13% of clicks), but soft demand (-80.6% this quarter) keeps it on the watch list.

Market size 24Growth 0Conversion 9Competition 97Returns 14Price range 86Avg price 95Brand share 95Review moat 76Quality gap 85

Competition

Incredible13%

top-5 click share — an open shelf

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Avg price

Incredible€23.35

avg listing price — sweet spot $15–$100

Price range

Great€4.68–€92.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great489.48

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€97K

€97K/yr · 591K searches

Returns

Bad8.0%

return rate — above 5% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-80.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, steampunk is a €97K/yr Amazon Germany market (591K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Worth a look — 51/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

steampunk market data

Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
€117K–€140K
units × avg price
Conversion rate
0.7%
Avg BSR
#817
Page quality
0%
Prime
90%
Sponsored
90%
Out of stock
9.8%
Avg brand age
44 months
Avg seller age
183 days

Competition & brand share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Brands

69 falling

Sellers

139

Top-5 brand share

39%

Top 20: 73%

Top-5 click share

13%

Top 20: 36%

Open market

57%

  • SCARLET DARKNESS15%
  • Grebrafan9%
  • KUOSE7%
  • Fiamll5%
  • CGID4%
  • NFAOEGJ4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -80.6% search growth over the last 90 days.
50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 8.6×

Top steampunk search terms

  • steampunk126K/yr
  • steampunk damen192K/yr
  • steampunk accessoires64K/yr
  • steam punk22K/yr
  • steam punk kleidung damen23K/yr
  • steampunk kleid23K/yr
  • steampunk outfit8K/yr
  • steampunk kostüm damen56K/yr
  • steampunk kostüm20K/yr
  • steampunk accessoires damen7K/yr
All search terms

Top steampunk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€2K4%€4K6%€6K8%€8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about steampunk

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt17%

“Super Produkt”

Gesamtgröße15%

“Passt”

Design insgesamt12%

“Cooles Design und coole Optik und zu tragen”

Preis-Leistungs-Verhältnis11%

“Preis / Leistung ok”

beworben Vs Tatsächliches Produkt9%

“genau wie auf dem Fotos”

Form/Stil5%

“Elegant”

Komfort insgesamt4%

“Sehr guter Tragekomfort da er innen liegend ein flexibles "Gurtband" hat.”

Stärke3%

“Sehr stabil gefertigt, und sieht cool aus”

Haltbarkeit2%

“Hält sehr lange”

Montage/Installation2%

“hatte viel Spass beim Zusammenbau”

What buyers complain about

Gesamtgröße32%

“Fällt etwas klein aus”

Qualität insgesamt10%

“Mangelhafte Qualität”

Haltbarkeit9%

“sind nach knapp 2Stunden abgefallen.”

beworben Vs Tatsächliches Produkt3%

“leider sieht der Hut nicht so gut wie auf dem Foto aus, auf dem Foto ist er mehr im Vintagestyle, in echt fehlt die Patina, der Schleier ist sehr kurz”

Dehnbarkeit/Erweiterbarkeit/Elastizität2%

“Einziges Manko ist das es nicht biegsam ist”

Montage/Installation2%

“Ware fehlerhaft zusammengestellt”

Touch-/Tastensteuerung2%

“Ja ganz nett leider mit Knopfbatter”

Gummiqualität2%

“Billiges Gummi, verbiegt sich bei Belastung”

Form/Stil2%

“die form ist selbe”

Defekt Material/Teile2%

“Einige Teile sind überzählig in den Baustufen”

Top return reasons

Gesamtgröße59%
Qualität insgesamt8%
Materialqualität7%
Breite3%
beworben Vs Tatsächliches Produkt3%
Länge2%
Defekt Material/Teile1%
Funktionalität insgesamt1%
Farbe1%
Komfort insgesamt1%

Common questions

Is steampunk profitable to sell on Amazon Germany?
The niche generates €97K/yr across 162 tracked products. 2 of 35 products launched in the last 360 days are still selling. 90-day search growth is -80.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the steampunk niche?
69 brands and 139 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in steampunk?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Haltbarkeit. The return rate is 8.0% — above our launch gate.
When does demand for steampunk peak?
Demand peaks in Jan–Feb–Oct; the busiest month runs 8.6× the quietest.
What does it cost to enter the steampunk niche?
Listings span €4.68–€92.13; the average listing price is €23.35 (sweet spot $15–$100). The average incumbent carries 489 reviews — the moat a new listing must climb.