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St Patricks Day

Fail

Demand is soft, at -96.1% this quarter, so St Patricks Day is a Fail.

Flapen Score
46
46 / 100
Ranks 1,273 of 2,560 Fashion niches · on the category median
Market size
€45K/yr146K searches / yr
90-day growth
-96.1%search demand this quarter
Competition
44%top-5 click share · 25 brands · 56 sellers

Flapen Score

St Patricks Day against its category

The dotted line is the Fashion average. Past it, St Patricks Day is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The St Patricks Day market on Amazon at a glance

Shoppers on Amazon Germany searched for St Patricks Day 146K times last year and spent an estimated €45K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -96.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-96.1%
Conversion, latest week
2.5%
Market size, estimated
€45Ka year
Peak month
March37.7× the quietest month
Top search term
st patricks day36K searches a year

02 · Price

A sale here is worth €12.56.

Listings sell for €12.56 on average, from €3.50 to €31.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €12.56 that is €0 to €1K a year per listing.

Average price
€12.56under the $15 to $100 sweet spot
Price range
€3.50–€31.11
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #6,763 within Accessoires. It carries 682 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
89%
Out of stock, average day
19.8%
Average rank
#6,763in Accessoires
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
682per listing
Listings tracked
35

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top St Patricks Day products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

56

Top-5 brand share

58%

Top 20: 94%

Top-5 click share

44%

Top 20: 81%

Open market

37%

  • Brand 120%
  • Brand 215%
  • Brand 313%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

St Patricks Day search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 37.7×

Search terms

Top St Patricks Day search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • st patricks day36K/yr
  • st patricks day kostüm16K/yr
  • st patricks day accessoires17K/yr
  • st. patricks day17K/yr
  • st patricks day deko7K/yr
  • st patricks day hut5K/yr
  • kleeblatt kostüm25K/yr
  • st patricks day shirt5K/yr
  • kostüm kleeblatt7K/yr
  • st patricks day kostüm damen11K/yr

Reviews and returns

What reviews say buyers love and hate about St Patricks Day

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Gesamtgröße”
67%of negative reviews mention “Gesamtgröße”
1.8%of orders come back
“Ganz nett, fällt kleiner aus”
A buyer, on “Gesamtgröße”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common St Patricks Day questions

Answered from the same tracked data.