Is sportshirt herren kurzarm profitable to sell on Amazon Germany?

The niche generates €436K/yr across 52 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +28.3%. Flapen's verdict: Skip it (49/100).

How competitive is the sportshirt herren kurzarm niche?

14 brands and 239 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in sportshirt herren kurzarm?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 5.6% — above our launch gate.

When does demand for sportshirt herren kurzarm peak?

Demand peaks in Jul; the busiest month runs 1.9× the quietest.

What does it cost to enter the sportshirt herren kurzarm niche?

Listings span €9.52–€28.90; the average listing price is €16.61 (sweet spot $15–$100). The average incumbent carries 16,272 reviews — the moat a new listing must climb.

sportshirt herren kurzarm

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Avg price

Great€16.61

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Price range

Good€9.52–€28.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€436K

€436K/yr · 3.2M searches

Growth

Good+28.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Returns

Bad5.6%

return rate — above 5% kills the launch gate

Review moat

Bad16,272.35

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon Germany niche tracking, sportshirt herren kurzarm is a €436K/yr Amazon Germany market (3.2M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul. Verdict: Skip it — 49/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

sportshirt herren kurzarm market data

Units sold / yr: 30K–40K; avg 250–500/product
Revenue / yr: €498K–€664K; units × avg price
Conversion rate: 0.8%
Avg BSR: #86
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

14 flat

Sellers

239

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

38%

Top 20: 67%

Open market

13%

Under Armour49%
Cimic18%
MAGCOMSEN8%
TACVASEN6%
Boyzn4%
NIKE3%
Open — no brand owns it (8 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.3% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.9×

Open Trend

Top sportshirt herren kurzarm search terms

under armour herren849K/yr -18.1%0.4% conv.
under armour herren t shirt451K/yr +75.1%0.8% conv.
under armour451K/yr +24.7%0.2% conv.
funktionsshirt herren262K/yr +110.1%0.4% conv.
sport tshirts herren226K/yr +38.7%0.7% conv.
laufshirt herren115K/yr +127.3%0.5% conv.
sportshirt herren kurzarm144K/yr +28.0%0.5% conv.
sport shirt männer100K/yr +23.2%0.7% conv.
gym shirt herren103K/yr -23.7%0.3% conv.
sport shirt68K/yr +21.1%0.3% conv.

All search terms

Top sportshirt herren kurzarm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CIMIC 5er Pack Sport Tshirts Herren Funktionsshirt Sportshirt Herren Kurzarm T Shirt Atmungsaktive Trainingsshirt Männer Fitness Gym Laufshirt Wandershirt Men Set 510 Black Grey Green Navy Blue L

Cimic€23.724.4★5,795 rev

UA HG Armour Comp SS

Under Armour€18.204.6★20,215 rev

UA Tech 2.0 SS Tee

Under Armour€15.184.5★68,848 rev

Under Armour Herren UA GL FOUNDATION UPDATE SS schnelltrocknendes Sportshirt kurzärmliges und komfortables Funktionsshirt mit loser Passform

Under Armour€14.214.6★16,282 rev

Under Armour Herren UA HG Armour Comp SL Shirt

Under Armour€18.914.3★3,371 rev

Newest

by launch date

adidas Herren Essentials Small Logo Single Jersey Shirt Black/White L

adidas€13.18654 rev

1mo ago

MAGCOMSEN Sportshirt Tshirt Herren UV-Schutz Shirt Kurzarm Funktionsshirt Lauf Gym Outdoorshirt Sommershirt Schwarz L

MAGCOMSEN€10.2996 rev

6mo ago

MAGCOMSEN Sportshirt Tshirt Herren UV-Schutz Shirt Kurzarm Funktionsshirt Lauf Gym Outdoorshirt Sommershirt Schwarz XXL

MAGCOMSEN€10.4596 rev

6mo ago

miijoory 5er Pack Sport Tshirts Herren Funktionsshirt Sportshirt Schnelltrocknend Atmungsaktiv Fitnessshirt Trainingsshirt Herren Laufshirt Kurzarm(L Weiß Schwarz Dunkelgrau Hellgrau Navy)

miijoory€22.87391 rev

1y ago

ZENGVEE 3er Pack Sport Tshirts Herren Funktionsshirt Schnelltrocknend Atmungsaktive Fitness Trainingsshirt Herren Laufshirt Kurzarm(0426-Black Grey Navy-L)

ZENGVEE€19.641,333 rev

2y ago

What buyers say about sportshirt herren kurzarm

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Super Qualität”

Gesamtgröße20%

“Passt super”

Komfort insgesamt13%

“Bequem,”

Übung/Sporteignung8%

“Ideal zum Sport und im Sommer”

Preis-Leistungs-Verhältnis5%

“Fairer Preis”

Materialqualität5%

“Super Material und mega Passform”

Atmungsaktivität2%

“Super Shirt für Sport, atmungsaktiv und angenehm zur Haut”

Gewicht leicht2%

“Trägt sich angenehm leicht, ist tadellos verarbeitet”

beworben Vs Tatsächliches Produkt2%

“Erfüllt den Zweck”

Farbe1%

“Tolles T-Shirt, passt sehr gut tolle Farbe”

What buyers complain about

Gesamtgröße22%

“fällt klein aus”

Qualität insgesamt12%

“Null Qualität”

Materialqualität7%

“Zurückgeschickt weil dünn Material”

Komfort insgesamt4%

“Zudem wird der obere Bund mit der Zeit unangenehm und drückt spürbar”

Nähen/Finish/Polieren4%

“Nahtfehler”

Preis-Leistungs-Verhältnis3%

“Geldverschwendung”

Länge3%

“Die Beine sind für meinen Geschmack ein wenig zu lang”

Atmungsaktivität2%

“Atmungsaktiv NULL”

Transparenz2%

“Die Tights waren fast durchsichtig”

Haltbarkeit2%

“Genau deshalb ist es umso ärgerlicher, dass die Haltbarkeit leider nicht überzeugt”

Top return reasons

Gesamtgröße64%

Materialqualität10%

Dünn4%

Qualität insgesamt4%

Transparenz3%

Farbe3%

Nähen/Finish/Polieren1%

beworben Vs Tatsächliches Produkt1%

Breite1%

Komfort insgesamt1%

Common questions

Is sportshirt herren kurzarm profitable to sell on Amazon Germany?: The niche generates €436K/yr across 52 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +28.3%. Flapen's verdict: Skip it (49/100).
How competitive is the sportshirt herren kurzarm niche?: 14 brands and 239 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in sportshirt herren kurzarm?: Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 5.6% — above our launch gate.
When does demand for sportshirt herren kurzarm peak?: Demand peaks in Jul; the busiest month runs 1.9× the quietest.
What does it cost to enter the sportshirt herren kurzarm niche?: Listings span €9.52–€28.90; the average listing price is €16.61 (sweet spot $15–$100). The average incumbent carries 16,272 reviews — the moat a new listing must climb.