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Sportshirt Herren Kurzarm

Fail

Buyers convert on only 0.8% of searches, so Sportshirt Herren Kurzarm is a Fail.

Flapen Score
49
49 / 100
Top 38% of 2,560 Fashion niches · +3 vs the category median of 46
Market size
€436K/yr3.2M searches / yr
90-day growth
+28.3%search demand this quarter
Competition
38%top-5 click share · 14 brands · 239 sellers

Flapen Score

Sportshirt Herren Kurzarm against its category

The dotted line is the Fashion average. Past it, Sportshirt Herren Kurzarm is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sportshirt Herren Kurzarm market on Amazon at a glance

Shoppers on Amazon Germany searched for Sportshirt Herren Kurzarm 3.2M times last year and spent an estimated €436K. The top 5 brands take 84% of clicks. Demand peaks in Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €436K a year.

Searches, last 12 months
3.2M
Growth, 90 days vs prior 90
+28.3%
Conversion, latest week
0.8%
Market size, estimated
€436Ka year
Peak month
July1.9× the quietest month
Top search term
under armour herren849K searches a year

02 · Price

A sale here is worth €16.61.

Listings sell for €16.61 on average, from €9.52 to €28.90. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At €16.61 that is €4K to €8K a year per listing.

Average price
€16.61inside the $15 to $100 sweet spot
Price range
€9.52–€28.90
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
5.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Activewear. It carries 16,272 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#86in Activewear
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
16,272per listing
Listings tracked
52

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Sportshirt Herren Kurzarm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

14 flat

Sellers

239

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

38%

Top 20: 67%

Open market

13%

  • Brand 149%
  • Brand 218%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (8 brands, 13%)

Demand

Sportshirt Herren Kurzarm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Sportshirt Herren Kurzarm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • under armour herren849K/yr
  • under armour herren t shirt451K/yr
  • under armour451K/yr
  • funktionsshirt herren262K/yr
  • sport tshirts herren226K/yr
  • laufshirt herren115K/yr
  • sportshirt herren kurzarm144K/yr
  • sport shirt männer100K/yr
  • gym shirt herren103K/yr
  • sport shirt68K/yr

Reviews and returns

What reviews say buyers love and hate about Sportshirt Herren Kurzarm

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Gesamtgröße”
5.6%of orders come back
“fällt klein aus”
A buyer, on “Gesamtgröße”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sportshirt Herren Kurzarm questions

Answered from the same tracked data.