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Sportshirt Damen Langarm

Fail

Buyers convert on only 0.7% of searches, so Sportshirt Damen Langarm is a Fail.

Flapen Score
41
41 / 100
Ranks 1,853 of 2,560 Fashion niches · −5 vs the category median of 46
Market size
€69K/yr761K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
13%top-5 click share · 28 brands · 125 sellers

Flapen Score

Sportshirt Damen Langarm against its category

The dotted line is the Fashion average. Past it, Sportshirt Damen Langarm is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sportshirt Damen Langarm market on Amazon at a glance

Shoppers on Amazon Germany searched for Sportshirt Damen Langarm 761K times last year and spent an estimated €69K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 761K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €69K a year.

Searches, last 12 months
761K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
0.7%
Market size, estimated
€69Ka year
Peak month
October3.8× the quietest month
Top search term
hummel166K searches a year

02 · Price

A sale here is worth €13.45.

Listings sell for €13.45 on average, from €6.62 to €39.73. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €13.45 that is €0 to €1K a year per listing.

Average price
€13.45under the $15 to $100 sweet spot
Price range
€6.62–€39.73
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
7.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #255 within Activewear. It carries 576 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
0.8%
Average rank
#255in Activewear
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
576per listing
Listings tracked
207

04 · Newcomers

0 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Sportshirt Damen Langarm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

125

Top-5 brand share

80%

Top 20: 98%

Top-5 click share

13%

Top 20: 32%

Open market

18%

  • Brand 163%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (22 brands, 18%)

Demand

Sportshirt Damen Langarm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.8×

Search terms

Top Sportshirt Damen Langarm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hummel166K/yr
  • hummel damen63K/yr
  • hummel tshirt herren35K/yr
  • laufshirt damen langarm74K/yr
  • funktionsshirt damen langarm60K/yr
  • hummel herren54K/yr
  • sportshirt damen langarm74K/yr
  • hummel kinder31K/yr
  • hummel shirt damen16K/yr
  • sport langarmshirt damen29K/yr

Reviews and returns

What reviews say buyers love and hate about Sportshirt Damen Langarm

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Gesamtgröße”
33%of negative reviews mention “Gesamtgröße”
7.6%of orders come back
“Fällt klein aus”
A buyer, on “Gesamtgröße”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sportshirt Damen Langarm questions

Answered from the same tracked data.