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Sportjacke Herren

Fail

Buyers convert on only 0.5% of searches, so Sportjacke Herren is a Fail.

Flapen Score
49
49 / 100
Top 38% of 2,560 Fashion niches · +3 vs the category median of 46
Market size
€111K/yr879K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
18%top-5 click share · 33 brands · 145 sellers

Flapen Score

Sportjacke Herren against its category

The dotted line is the Fashion average. Past it, Sportjacke Herren is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sportjacke Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Sportjacke Herren 879K times last year and spent an estimated €111K. The top 5 brands take 59% of clicks. Demand peaks in Mar–May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 879K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €111K a year.

Searches, last 12 months
879K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
0.5%
Market size, estimated
€111Ka year
Peak month
March2.2× the quietest month
Top search term
trainingsjacke herren285K searches a year

02 · Price

A sale here is worth €27.55.

Listings sell for €27.55 on average, from €8.51 to €77.20. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €27.55 that is €0 to €3K a year per listing.

Average price
€27.55inside the $15 to $100 sweet spot
Price range
€8.51–€77.20
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
9.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #627 within Sportartspezifische Bekleidung. It carries 1,141 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
3.2%
Average rank
#627in Sportartspezifische Bekleidung
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
1,141per listing
Listings tracked
121

04 · Newcomers

1 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Sportjacke Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

33 rising

Sellers

145

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

18%

Top 20: 43%

Open market

35%

  • Brand 116%
  • Brand 215%
  • Brand 311%
  • Brand 49%
  • Brand 59%
  • Brand 66%

Demand

Sportjacke Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May · busiest ÷ quietest = 2.2×

Search terms

Top Sportjacke Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trainingsjacke herren285K/yr
  • laufjacke herren165K/yr
  • sportjacke herren101K/yr
  • trainingsjacke59K/yr
  • jako trainingsjacke herren45K/yr
  • sportjacken für herren27K/yr
  • jogging jacke herren28K/yr
  • sport jacke herren25K/yr
  • jako jacke herren27K/yr
  • herren trainingsjacke15K/yr

Reviews and returns

What reviews say buyers love and hate about Sportjacke Herren

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
37%of negative reviews mention “Gesamtgröße”
9.5%of orders come back
“fällt klein aus”
A buyer, on “Gesamtgröße”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sportjacke Herren questions

Answered from the same tracked data.