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Sporthose

Sporthose shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look

Top 9% of 2,560 Fashion niches · +14 vs the category median of 46

Market size 46Growth 87Conversion 14Competition 96Returns 27Price range 71Avg price 84Brand share 64Review moat 23Quality gap 62
This niche Category average · 2,560 niches

Is Sporthose profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sporthose is a €250K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 60/100.

Sporthose: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +90.5% over the last 90 days and 1.1% of searches end in a purchase.

€250K

revenue / yr

Units sold / yr15K
Search volume / yr+90.5%1.2M
Conversion rate1.1%
Avg price€18.62

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers32 · 254
Top-5 product click share18%
Open market34%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 124 products

Sponsored placement90%
New entrants (1y)14· 6 succeeded
Avg rating4.4★
Avg reviews7,647

Top Sporthose products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

€0€5K€10K€15K€20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

254

Top-5 brand share

66%

Top 20: 95%

Top-5 click share

18%

Top 20: 45%

Open market

29%

  • Under Armour28%
  • JAKO14%
  • HMIYA14%
  • Zoofly6%
  • maamgic5%
  • Superora5%

Sporthose demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR1.1%Products124Brands32Top 5 Brands66%OOS Rate2.3%Rating4.4★Reviews7,647Avg BSR#60
50K30KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.4×

Top Sporthose search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • laufhose herren kurz210K/yr
  • under armour herren shorts119K/yr
  • jako169K/yr
  • jako kurze hose herren84K/yr
  • laufshorts herren67K/yr
  • running shorts men51K/yr
  • basketball shorts73K/yr
  • laufhose herren68K/yr
  • laufhose61K/yr
  • sport hose herren65K/yr

What reviews say buyers love and hate about Sporthose

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Qualität insgesamt18%

Super Produkt

Gesamtgröße17%

Passt

Komfort insgesamt16%

Super bequem

Übung/Sporteignung9%

Top Sport Shorts

Preis-Leistungs-Verhältnis7%

Preisleisung ok

What buyers complain about

57% of reviews
Gesamtgröße25%

Fällt minimal größer aus

Qualität insgesamt6%

Angenehmes Tragegefühl - schlechte Qualität

beworben Vs Tatsächliches Produkt4%

Anders als abgebildet

Haltbarkeit4%

Zweimal gewaschen und fällt nun auseinander

Dicke4%

Dünner Stoff

Sporthose return rate & reasons

Why buyers send it back, as a share of all return requests.

4.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
60%
2Materialqualität
6%
3Qualität insgesamt
5%
4Länge
4%
5beworben Vs Tatsächliches Produkt
3%

Common Sporthose questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sporthose 60/100 on Amazon Germany — Worth a look. The niche generates €250K/yr across 124 tracked products. 6 of 14 products launched in the last 360 days are still selling. Search demand moved +90.5% over the last 90 days.
Search demand for Sporthose on Amazon Germany peaks in May–Jun–Jul–Aug, where the busiest month runs 3.4× the quietest.