sonnenhut herren
Worth a lookShows demand growing +247.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+247.1%90-day search growth — must beat 0% to launch
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great€16.07avg listing price — sweet spot $15–$100
Price range
Good€4.68–€40.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€336K€336K/yr · 2.3M searches
Review moat
Good1,443.45avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.5%return rate — above 6% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, sonnenhut herren is a €336K/yr Amazon Germany market (2.3M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 66/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 25K–30K
- avg 100–250/product
- Revenue / yr
- €402K–€482K
- units × avg price
- Launch success
- 32%
- 7 of 22 new (360d)
- Conversion rate
- 0.9%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 86%
- Out of stock
- 2.0%
- Avg brand age
- 44 months
- Avg seller age
- 179 days
Competition
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
54 falling
Sellers
135
Top-5 brand share
49%
Top 20: 85%
Top-5 click share
16%
Top 20: 43%
Open market
46%
- FURTALK15%
- Zylioo11%
- TOP-EX10%
- ehsbuy7%
- Comhats5%
- KeepSa5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +247.1% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 16.0×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 145 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FURTALK Bucket Sonnenhut Herren UPF 80 breiter Rand Outdoor Wander Angler und Strandhut Dunkelgrau
FURTALK€17.934.4★680 rev
Yixda Vintage Cotton Fischerhut Sonnenhut Washed Retro Outdoor Bucket Hat (Grau)
Yixda€11.454.6★185 rev
Zylioo Fischerhut Größe XXL Großer Kopf UV Anglerhut Sonnen Schutz Bucket Hats Sommer Schnelltrocknend Golf Hat
Zylioo€15.114.4★1,365 rev
Wmcaps Sonnenhut Herren UV Schutz Breite Krempe Wanderhut Damen Outdoor Faltbar Safari Sonnenschutz HutDunkelgrau
Wmcaps€11.914.5★455 rev
BAIFUMEN Fischerhut modischer Sommerhut faltbar Outdoor-Anglerhut Unisex Einheitsgröße
BAIFUMEN€8.634.6★2,141 rev
Newest
by launch date
Hat Hut Sonnenhut für Herren UPF 50+ Atmungsaktive Cooling Fischerhut Leicht Bucket Hat für Outdoor Wandern Angeln (DE/NL/SE/PL Alphanumerisch Einheitsgröße Beige)
Hat Hut€14.7121 rev
Zylioo Anglerhut L/XL/XXL Fischerhut für Großen Kopf Leinen Hut 60-63cm Sonnenschutz UPF50+ Sommerhut UPF50+ Outdoor Hut
Zylioo€16.7560 rev
Zylioo Fischerhut L/XL/XXL Anglerhut Herren für Großen Kopf Hut 62cm Sommerhut Reversibel UPF50+ Sonnenschutz Sonnenhut
Zylioo€15.7074 rev
Zylioo Fischerhut L/XL/XXL Anglerhut Herren für Großen Kopf Hut 62cm Sommerhut Reversibel UPF50+ Sonnenschutz Sonnenhut
Zylioo€16.4774 rev
Hat Hut Sonnenhut für Herren Wasserdichter Fischerhut LSF 50+ breite Krempe Regenhut Outdoor Bucket Hat Wandern Allwetter (DE/NL/SE/PL Alphanumerisch Einheitsgröße Khaki)
Hat Hut€14.3083 rev
Trending
90-day click momentum
TOP-EX XL/XXL wasserdichte Baseball Cap Herren mit Nackenklappe UPF 50 Sonnenhüte Damen Faltbar Sommerhüte Safari Wandern Outdoor-Hut Atmungsaktiv Verstellbar Schwarz L/XL
TOP-EX€18.304.5★
Faustmann Strohhut Herrenhut/Damenhut Größe.55-63 XXL gerade Krempe (61)
Faustmann€21.324.5★
Zylioo XL/XXL Sonnenhut Strohhut Großen Kopf Hut Herren Damen Panamahut Sommerhut Sonnenshutz UV Schutz Strandhut für Urlaub
Zylioo€23.454.6★
TOP-EX XL/XXL UPF 50 Sonnenhut Herren Bucket Hut Damen mit breiter Krempe Wasserdicht Sonnenschutz Mütze Anglerhut Regenhut Wanderhut Faltbar Schwarz M/L
TOP-EX€21.834.2★
Lipodo Corinaldo Bogart Strohhut Vielfarbig Made in Italy Herren Frühjahr Sommer Luftiger Sonnenhut dunkelblau M (56-57 cm)
Lipodo€40.364.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Passt”
“Sieht schön und elegant aus, gute Qualität und stabil”
“Super Preis/Leistung”
“Alles wie bestellt”
“Ideal bei Sonne”
“Coole Optik, sehr bequem”
“Leicht und luftig”
“Schönes Material”
“Guter Sonnen Schutz, in der Größe verstellbar”
“Fazit: Sehr praktischer, leichter Outdoor-Hut mit starkem Sonnenschutz – ideal für Wandern, Reisen und heiße Tage”
What buyers complain about
“wirklich xl fällt rießig aus”
“Schrott Ging zurück”
“Verknittert”
“Form des Hutes”
“Sieht nicht so aus wie auf dem Foto”
“Nach wenigen Tagen kaputt”
“Die Farbe com jäppi”
“man schwitzt unglaublich stark darunter.”
“Schlechtes Material u schief genäht”
“Billig Angebot”
Top return reasons
Common questions
- Is sonnenhut herren profitable to sell on Amazon Germany?
- The niche generates €336K/yr across 145 tracked products. 7 of 22 products launched in the last 360 days are still selling. 90-day search growth is +247.1%. Flapen's verdict: Worth a look (66/100).
- How competitive is the sonnenhut herren niche?
- 54 brands and 135 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in sonnenhut herren?
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Falten. The return rate is 6.5% — above our launch gate.
- When does demand for sonnenhut herren peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 16.0× the quietest.
- What does it cost to enter the sonnenhut herren niche?
- Listings span €4.68–€40.36; the average listing price is €16.07 (sweet spot $15–$100). The average incumbent carries 1,443 reviews — the moat a new listing must climb.
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