Is sonnenbrille herren rund profitable to sell on Amazon Germany?

The niche generates €46K/yr across 30 tracked products. 90-day search growth is +62.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the sonnenbrille herren rund niche?

19 brands and 23 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in sonnenbrille herren rund?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, beworben Vs Tatsächliches Produkt. The return rate is 5.5% — above our launch gate.

When does demand for sonnenbrille herren rund peak?

Demand peaks in May–Jun–Jul; the busiest month runs 8.4× the quietest.

What does it cost to enter the sonnenbrille herren rund niche?

Listings span €5.93–€26.42; the average listing price is €14.28 (sweet spot $15–$100). The average incumbent carries 2,837 reviews — the moat a new listing must climb.

sonnenbrille herren rund

Worth a look

Shows beatable incumbent ratings (4.2★), but a small market ($46K/yr) keeps it on the watch list.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Great+62.6%

90-day search growth — must beat 0% to launch

Avg price

Good€14.28

avg listing price — sweet spot $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Price range

Good€5.93–€26.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,837.33

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Market size

Bad€46K

€46K/yr · 153K searches

Signals High Returns

According to Flapen's Amazon Germany niche tracking, sonnenbrille herren rund is a €46K/yr Amazon Germany market (153K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 50/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

sonnenbrille herren rund market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: €43K–€57K; units × avg price
Conversion rate: 2.1%
Avg BSR: #224
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 5.1%
Avg brand age: 44 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

28%

GQUEEN27%
ANYLUV15%
CGID12%
HENGOSEN7%
Sunier6%
Joopin5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +62.6% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 8.4×

Open Trend

Top sonnenbrille herren rund search terms

sonnenbrille herren rund31K/yr +101.2%1.8% conv.
sonnenbrille rund24K/yr +46.1%2.1% conv.
runde sonnenbrille herren20K/yr +56.9%2.3% conv.
runde sonnenbrille damen15K/yr +38.0%0.9% conv.
sonnenbrille damen rund14K/yr +62.4%0.8% conv.
sonnenbrille rund herren13K/yr +77.6%2.4% conv.
sonnenbrille rund damen9K/yr +81.1%0.9% conv.
runde sonnenbrille10K/yr +40.1%1.6% conv.
sonnenbrille herren runde gläser6K/yr +68.7%1.9% conv.
john lennon sonnenbrille4K/yr +253.5%1.6% conv.

All search terms

Top sonnenbrille herren rund products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GQUEEN Retro Runde Polarisierte Sonnenbrille Herren Damen UV400 Schutz MEZ1

GQUEEN€14.324.0★1,082 rev

ANYLUV Sonnenbrille Herren Polarisiert Runde Sonnenbrille Herren Damen Klassische mit UV-Schutz 45mm

ANYLUV€12.174.1★490 rev

Sunier Sonnenbrille Herren Polarisiert Retro Rund 70er Kleine Größe Hippie Brille Damen 100% UV-Schutz Cat 3 CE

Sunier€14.204.0★362 rev

CGID Retro Sonnenbrille Herren Damen Rund Hippie Polarisiert UV400 Schutz Metallrahmen mit Lederetui

CGID€13.954.1★5,901 rev

GQUEEN Retro Runde Verspiegelte Polarisierte Sonnenbrille Damen Herren UV400 Schutz MFF7

GQUEEN€14.343.8★403 rev

Newest

by launch date

Perkanion Polarisierte Sonnenbrille Damen Rund UV400 Schutz Sonnen Brille Cateye Retro Vintage Sunglasses Woman

Perkanion€9.65377 rev

1y ago

HENGOSEN Sonnenbrille Herren Rund Sunglasses-Men: Polarisiert Runde Sonnenbrille Retro Metallrahmen fur Herren Damen

HENGOSEN€11.77135 rev

2y ago

HENGOSEN Sonnenbrille Herren Rund Sunglasses-Men: Polarisiert Runde Sonnenbrille Retro Metallrahmen Sonnen Brille Herren Damen

HENGOSEN€11.77135 rev

2y ago

SOJOS Polarisiert Runde Sonnenbrille Damen Herren Retro Vintage UV400 Schutz Runde Kleine für Schmales Gesicht MAY SJ2113 mit Braune Schildkröte Rahmen/Graue Linse

SOJOS€15.1010,405 rev

3y ago

ZENOTTIC 2 Paare Polarisierte Sonnenbrille Damen Herren Retro Vintage Runde Quadratische Unisex UV400 Schutz

ZENOTTIC€17.394,687 rev

3y ago

What buyers say about sonnenbrille herren rund

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Super Qualität”

Preis-Leistungs-Verhältnis16%

“Gutes Angebot”

Gesamtgröße16%

“Passt perfekt”

Komfort insgesamt7%

“sitzt angenehm”

Form/Stil7%

“Brille mit Style”

Stärke6%

“Sehr stabil gefertigt, und sieht cool aus”

beworben Vs Tatsächliches Produkt5%

“Alle Erwartungen erfüllt”

Materialqualität4%

“Sehr leichtes Material”

Design insgesamt3%

“Sieht stylish aus und erfüllt seine Zweck vollkommen”

Haltbarkeit2%

“Nach vier Jahren intensiver Nutzung habe ich mir nun nochmals das gleiche Modell bestellt und wieder eine schnelle Lieferung”

What buyers complain about

Gesamtgröße22%

“Zudem sitzt sie nicht optimal”

Qualität insgesamt10%

“Schrott”

beworben Vs Tatsächliches Produkt7%

“Auf dem Glas steht Werbung, anders als in der Produktbeschreibung”

Gewicht schwer7%

“Schwer vom Gewicht her”

Form/Stil7%

“nicht für jede Gesichtsform geeignet, deshalb wieder zurück”

Materialqualität7%

“War zu teuer für das Material”

Stärke7%

“Etwas instabil”

Haltbarkeit6%

“leider fast sofort kaputt.”

Funktionalität insgesamt3%

“nicht funktionable”

Schmerzlinderung – insgesamt2%

“tut direkt weh”

Top return reasons

Gesamtgröße68%

Qualität insgesamt7%

Breite5%

Farbe4%

Form/Stil3%

Materialqualität2%

Funktionalität insgesamt2%

beworben Vs Tatsächliches Produkt1%

Defekt Material/Teile1%

Kratzfestigkeit1%

Common questions

Is sonnenbrille herren rund profitable to sell on Amazon Germany?: The niche generates €46K/yr across 30 tracked products. 90-day search growth is +62.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the sonnenbrille herren rund niche?: 19 brands and 23 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in sonnenbrille herren rund?: Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, beworben Vs Tatsächliches Produkt. The return rate is 5.5% — above our launch gate.
When does demand for sonnenbrille herren rund peak?: Demand peaks in May–Jun–Jul; the busiest month runs 8.4× the quietest.
What does it cost to enter the sonnenbrille herren rund niche?: Listings span €5.93–€26.42; the average listing price is €14.28 (sweet spot $15–$100). The average incumbent carries 2,837 reviews — the moat a new listing must climb.