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Sonnenbrille Herren Eckig

Sonnenbrille Herren Eckig shows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look

Top 9% of 2,560 Fashion niches · +14 vs the category median of 46

Market size 45Growth 93Conversion 17Competition 95Returns 20Price range 38Avg price 93Brand share 42Review moat 72Quality gap 70
This niche Category average · 2,560 niches

Is Sonnenbrille Herren Eckig profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sonnenbrille Herren Eckig is a €241K/yr Amazon Germany market (346K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 60/100.

Sonnenbrille Herren Eckig: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +105.9% over the last 90 days and 1.4% of searches end in a purchase.

€241K

revenue / yr

Units sold / yr5K
Search volume / yr+105.9%346K
Conversion rate1.4%
Avg price€51.25

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers31 · 82
Top-5 product click share19%
Open market20%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 119 products

Sponsored placement57%
New entrants (1y)15· 4 succeeded
Avg rating4.3★
Avg reviews634

Top Sonnenbrille Herren Eckig products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

€0€5K€10K€14K€19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

82

Top-5 brand share

80%

Top 20: 96%

Top-5 click share

19%

Top 20: 52%

Open market

18%

  • Polaroid57%
  • Prada11%
  • Boss6%
  • Carrera4%
  • Lacoste2%
  • Gucci2%

Sonnenbrille Herren Eckig demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume346KCVR1.4%Products119Brands31Top 5 Brands80%OOS Rate1.6%Rating4.3★Reviews634Avg BSR#743
10K6KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.6×

Top Sonnenbrille Herren Eckig search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • polaroid sonnenbrille herren71K/yr
  • polaroid sonnenbrille damen45K/yr
  • prada sonnenbrille herren40K/yr
  • polaroid sonnenbrille22K/yr
  • gucci sonnenbrille herren21K/yr
  • tom ford sonnenbrille herren18K/yr
  • sonnenbrille retro17K/yr
  • sonnenbrille herren polaroid12K/yr
  • polaroid sunglasses10K/yr
  • persol sonnenbrille herren13K/yr

What reviews say buyers love and hate about Sonnenbrille Herren Eckig

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Qualität insgesamt26%

Super Produkt

Preis-Leistungs-Verhältnis20%

Preislich gut

Gesamtgröße15%

Passt perfekt

Komfort insgesamt8%

Top Sonnenbrille, sehr angenehm zu Tragen

Form/Stil6%

Schlicht, elegant und stylisch zugleich

What buyers complain about

82% of reviews
Qualität insgesamt22%

Qualität ungenügend

Gesamtgröße19%

Fällt sehr klein aus

Haltbarkeit15%

Nach nur wenigen Nutzungen ist die erste Brille defekt

beworben Vs Tatsächliches Produkt6%

was ja auch nicht in der Produktbeschreibung steht

Schutz5%

Glas schützt nicht vor Sonnenstrahlen

Sonnenbrille Herren Eckig return rate & reasons

Why buyers send it back, as a share of all return requests.

6.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
62%
2Qualität insgesamt
7%
3Breite
6%
4Farbe
5%
5beworben Vs Tatsächliches Produkt
4%

Common Sonnenbrille Herren Eckig questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sonnenbrille Herren Eckig 60/100 on Amazon Germany — Worth a look. The niche generates €241K/yr across 119 tracked products. 4 of 15 products launched in the last 360 days are still selling. Search demand moved +105.9% over the last 90 days.
Search demand for Sonnenbrille Herren Eckig on Amazon Germany peaks in May–Jun–Jul, where the busiest month runs 4.6× the quietest.