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Sonne Kostüm

soft demand (-95.6% this quarter) — Sonne Kostüm doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46

Market size 5Growth 0Conversion 15Competition 79Returns 0Price range 58Avg price 55Brand share 92Review moat 87Quality gap 96
This niche Category average · 2,560 niches

Is Sonne Kostüm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sonne Kostüm is a €19K/yr Amazon Germany market (120K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.

Sonne Kostüm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -95.6% over the last 90 days and 1.2% of searches end in a purchase.

€19K

revenue / yr

Units sold / yr3K
Search volume / yr-95.6%120K
Conversion rate1.2%
Avg price€12.57

Who owns the niche?

The top 5 brands hold 43% of demand, so 57% of the market is open.

57%

open market share

Brands · sellers35 · 45
Top-5 product click share36%
Open market57%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 41 products

Sponsored placement63%
New entrants (1y)25· 0 succeeded
Avg rating3.9★
Avg reviews254

Top Sonne Kostüm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

€0€555€1K€2K€2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

35 rising

Sellers

45

Top-5 brand share

43%

Top 20: 86%

Top-5 click share

36%

Top 20: 77%

Open market

52%

  • CHENBOOW13%
  • BIFINI10%
  • YAEGIMHT8%
  • Abbdbd7%
  • DHDHCPZZ5%
  • Handcess5%

Sonne Kostüm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume120KCVR1.2%Products41Brands35Top 5 Brands43%OOS Rate16.7%Rating3.9★Reviews254Avg BSR#4,046
23K18KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 66.2×

Top Sonne Kostüm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sonne kostüm26K/yr
  • kostüm sonne29K/yr
  • haarreif sonne20K/yr
  • sonne haarreif8K/yr
  • sonnengöttin kostüm8K/yr
  • sonnen kostüm damen6K/yr
  • sonne kostüm damen12K/yr
  • sonnenkostüm damen5K/yr
  • kostüm sonne damen6K/yr

What reviews say buyers love and hate about Sonne Kostüm

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Preis-Leistungs-Verhältnis17%

Bei dem Preis darf man nichts sagen

Komfort insgesamt17%

Es lässt sich bequem auf dem Kopf tragen, leicht und flexibel an die Form des Kopfes anzupassen

Qualität insgesamt8%

Ware ok

Materialqualität8%

Das Material ist sehr stabil

beworben Vs Tatsächliches Produkt8%

Viel besser als erwartet

What buyers complain about

77% of reviews
Qualität insgesamt42%

Qualität schlecht

Schärfe13%

Sehr spitz und fest = gefährlich für andere

Geruch13%

Billig verpackt und künstlicher Geruch beim aufpacken

Farbe6%

Leuchtet leider nicht gelb

Gesamtgröße4%

Leider in der durch Amazon vorgeschlagenen Größe ist der Hosenbund viel zu eng

Sonne Kostüm return rate & reasons

Why buyers send it back, as a share of all return requests.

14.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
48%
2Qualität insgesamt
10%
3Farbe
7%
4beworben Vs Tatsächliches Produkt
7%
5Länge
7%

Common Sonne Kostüm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sonne Kostüm 43/100 on Amazon Germany — Skip it. The niche generates €19K/yr across 41 tracked products. 0 of 25 products launched in the last 360 days are still selling. Search demand moved -95.6% over the last 90 days.
Search demand for Sonne Kostüm on Amazon Germany peaks in Jan–Feb, where the busiest month runs 66.2× the quietest.