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Sonne Kostüm

Fail

Demand is soft, at -95.6% this quarter, so Sonne Kostüm is a Fail.

Flapen Score
43
43 / 100
Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46
Market size
€19K/yr120K searches / yr
90-day growth
-95.6%search demand this quarter
Competition
36%top-5 click share · 35 brands · 45 sellers

Flapen Score

Sonne Kostüm against its category

The dotted line is the Fashion average. Past it, Sonne Kostüm is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonne Kostüm market on Amazon at a glance

Shoppers on Amazon Germany searched for Sonne Kostüm 120K times last year and spent an estimated €19K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -95.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €19K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-95.6%
Conversion, latest week
1.2%
Market size, estimated
€19Ka year
Peak month
February66.2× the quietest month
Top search term
sonne kostüm26K searches a year

02 · Price

A sale here is worth €12.57.

Listings sell for €12.57 on average, from €3.68 to €30.35. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €12.57 that is €0 to €1K a year per listing.

Average price
€12.57under the $15 to $100 sweet spot
Price range
€3.68–€30.35
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
14.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #4,046 within Schmuck. It carries 254 reviews at 3.86 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
90%
Out of stock, average day
16.7%
Average rank
#4,046in Schmuck
Average rating
3.86 starsAmazon Germany average 4.37 stars
Average reviews
254per listing
Listings tracked
41

04 · Newcomers

0 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Sonne Kostüm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

35 rising

Sellers

45

Top-5 brand share

43%

Top 20: 86%

Top-5 click share

36%

Top 20: 77%

Open market

52%

  • Brand 113%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Sonne Kostüm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 66.2×

Search terms

Top Sonne Kostüm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonne kostüm26K/yr
  • kostüm sonne29K/yr
  • haarreif sonne20K/yr
  • sonne haarreif8K/yr
  • sonnengöttin kostüm8K/yr
  • sonnen kostüm damen6K/yr
  • sonne kostüm damen12K/yr
  • sonnenkostüm damen5K/yr
  • kostüm sonne damen6K/yr

Reviews and returns

What reviews say buyers love and hate about Sonne Kostüm

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Preis-Leistungs-Verhältnis”
42%of negative reviews mention “Qualität insgesamt”
14.6%of orders come back
“Qualität schlecht”
A buyer, on “Qualität insgesamt”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sonne Kostüm questions

Answered from the same tracked data.