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Sommermütze Herren

Maybe

The top 5 brands take only 33% of clicks. But shoppers spend an estimated $19K a year here, so Sommermütze Herren is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,560 Fashion niches · +11 vs the category median of 46
Market size
€19K/yr209K searches / yr
90-day growth
+120.3%search demand this quarter
Competition
23%top-5 click share · 49 brands · 105 sellers

Flapen Score

Sommermütze Herren against its category

The dotted line is the Fashion average. Past it, Sommermütze Herren is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sommermütze Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Sommermütze Herren 209K times last year and spent an estimated €19K. The top 5 brands take 33% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +120.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €19K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
+120.3%
Conversion, latest week
0.7%
Market size, estimated
€19Ka year
Peak month
June3.6× the quietest month
Top search term
sommermütze herren38K searches a year

02 · Price

A sale here is worth €12.91.

Listings sell for €12.91 on average, from €5.96 to €35.01. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €12.91 that is €0 to €1K a year per listing.

Average price
€12.91under the $15 to $100 sweet spot
Price range
€5.96–€35.01
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
4.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #127 within Accessoires. It carries 2,202 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
99%
Out of stock, average day
1.6%
Average rank
#127in Accessoires
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
2,202per listing
Listings tracked
88

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Sommermütze Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

49 falling

Sellers

105

Top-5 brand share

33%

Top 20: 78%

Top-5 click share

23%

Top 20: 51%

Open market

62%

  • Brand 19%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Sommermütze Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.6×

Search terms

Top Sommermütze Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sommermütze herren38K/yr
  • kopfbedeckung herren sommer29K/yr
  • mütze herren sommer26K/yr
  • kopfbedeckung herren48K/yr
  • sommer mütze herren12K/yr
  • herren mütze sommer11K/yr
  • sommer kopfbedeckung herren7K/yr
  • mütze sommer6K/yr
  • beanie herren sommer6K/yr
  • sommer mütze5K/yr

Reviews and returns

What reviews say buyers love and hate about Sommermütze Herren

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Gesamtgröße”
32%of negative reviews mention “Gesamtgröße”
4.6%of orders come back
“nichts passt”
A buyer, on “Gesamtgröße”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sommermütze Herren questions

Answered from the same tracked data.