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Sommermütze Herren

Sommermütze Herren shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 15% of 2,560 Fashion niches · +11 vs the category median of 46

Market size 5Growth 95Conversion 9Competition 92Returns 30Price range 69Avg price 58Brand share 96Review moat 43Quality gap 58
This niche Category average · 2,560 niches

Is Sommermütze Herren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sommermütze Herren is a €19K/yr Amazon Germany market (209K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.

Sommermütze Herren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +120.3% over the last 90 days and 0.7% of searches end in a purchase.

€19K

revenue / yr

Units sold / yr3K
Search volume / yr+120.3%209K
Conversion rate0.7%
Avg price€12.91

Who owns the niche?

The top 5 brands hold 33% of demand, so 67% of the market is open.

67%

open market share

Brands · sellers49 · 105
Top-5 product click share23%
Open market67%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 88 products

Sponsored placement93%
New entrants (1y)9· 0 succeeded
Avg rating4.4★
Avg reviews2,202

Top Sommermütze Herren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

€0€388€775€1K€2K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 falling

Sellers

105

Top-5 brand share

33%

Top 20: 78%

Top-5 click share

23%

Top 20: 51%

Open market

62%

  • Enter the Complex9%
  • TOP-EX7%
  • CHARM6%
  • KeepSa6%
  • Columbia5%
  • EINSKEY5%

Sommermütze Herren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume209KCVR0.7%Products88Brands49Top 5 Brands33%OOS Rate1.6%Rating4.4★Reviews2,202Avg BSR#127
13K8KPrime Day '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.6×

Top Sommermütze Herren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sommermütze herren38K/yr
  • kopfbedeckung herren sommer29K/yr
  • mütze herren sommer26K/yr
  • kopfbedeckung herren48K/yr
  • sommer mütze herren12K/yr
  • herren mütze sommer11K/yr
  • sommer kopfbedeckung herren7K/yr
  • mütze sommer6K/yr
  • beanie herren sommer6K/yr
  • sommer mütze5K/yr

What reviews say buyers love and hate about Sommermütze Herren

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Gesamtgröße26%

passt

Qualität insgesamt17%

Top Product

Komfort insgesamt9%

bequem

Preis-Leistungs-Verhältnis6%

Geld wert

beworben Vs Tatsächliches Produkt5%

Ident mit der Produktbeschreibung

What buyers complain about

67% of reviews
Gesamtgröße32%

nichts passt

Qualität insgesamt6%

Müll

Materialqualität6%

Sehr schlechtes Material

Farbe5%

Farbe bleicht aus

beworben Vs Tatsächliches Produkt4%

Abweichend zu den Fotos

Sommermütze Herren return rate & reasons

Why buyers send it back, as a share of all return requests.

4.6%

Return rate

2%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
66%
2Farbe
5%
3Materialqualität
4%
4Breite
4%
5Qualität insgesamt
3%

Common Sommermütze Herren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sommermütze Herren 57/100 on Amazon Germany — Worth a look. The niche generates €19K/yr across 88 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved +120.3% over the last 90 days.
Search demand for Sommermütze Herren on Amazon Germany peaks in May–Jun–Jul, where the busiest month runs 3.6× the quietest.