Is Sommermütze Baby profitable to sell on Amazon Germany?

Flapen scores Sommermütze Baby 48 out of 100 on Amazon Germany, a Fail. Shoppers spend €74K a year across 68 tracked products. 1 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew +272.4% in the last 90 days.

How competitive is the Sommermütze Baby niche on Amazon Germany?

11 brands and 39 sellers compete in Sommermütze Baby on Amazon Germany. The top 5 Sommermütze Baby products take 29% of clicks, and the top 5 brands take 93%.

What do buyers complain about in Sommermütze Baby?

Sommermütze Baby buyers on Amazon Germany complain most about beworben Vs Tatsächliches Produkt, Gesamtgröße, and Qualität insgesamt. An estimated 3.4% of orders come back.

When does demand for Sommermütze Baby peak?

Search demand for Sommermütze Baby on Amazon Germany peaks in Mar–Apr–May–Jun–Jul, and the busiest month runs 44.6× the quietest.

What does it cost to enter the Sommermütze Baby niche?

Sommermütze Baby sells for €14.38 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €6.23 to €26.98. The average product has 2,363 reviews, the count a new listing must catch up to.

Sommermütze Baby

Fail

Buyers convert on only 0.7% of searches, so Sommermütze Baby is a Fail.

Filters Trending

Flapen Score: 48
48 / 100Top 42% of 2,560 Fashion niches · +2 vs the category median of 46
Market size: €74K/yr693K searches / yr
90-day growth: +272.4%search demand this quarter
Competition: 29%top-5 click share · 11 brands · 39 sellers

Flapen Score

Sommermütze Baby against its category

The dotted line is the Fashion average. Past it, Sommermütze Baby is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Sommermütze Baby market on Amazon at a glance

Shoppers on Amazon Germany searched for Sommermütze Baby 693K times last year and spent an estimated €74K. The top 5 brands take 93% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 693K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +272.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €74K a year.

Searches, last 12 months: 693K
Growth, 90 days vs prior 90: +272.4%
Conversion, latest week: 0.7%
Market size, estimated: €74Ka year
Peak month: May44.6× the quietest month
Top search term: sonnenhut baby175K searches a year

02 · Price

A sale here is worth €14.38.

Listings sell for €14.38 on average, from €6.23 to €26.98. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €14.38 that is €0 to €1K a year per listing.

Average price: €14.38under the $15 to $100 sweet spot
Price range: €6.23–€26.98
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 0–100
Revenue per listing a year: €0–€1K
Returns: 3.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #30 within Baby. It carries 2,363 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 99%
Out of stock, average day: 2.2%
Average rank: #30in Baby
Average rating: 4.63 starsAmazon Germany average 4.37 stars
Average reviews: 2,363per listing
Listings tracked: 68

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 1Amazon's first-year sales bar
Average brand age: 38 months

Products

Top Sommermütze Baby products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

11 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

29%

Top 20: 61%

Open market

Brand 142%
Brand 229%
Brand 316%
Brand 44%
Brand 52%
Brand 62%
Open — no brand owns it (5 brands, 5%)

Demand

Sommermütze Baby search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 44.6×

Search terms

Top Sommermütze Baby search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

sonnenhut baby175K/yr +183.6%0.7% conv.
sterntaler sonnenhut80K/yr +245.3%0.4% conv.
sonnenhut baby uv schutz 5081K/yr +297.2%0.6% conv.
sterntaler sonnenhut uv 5048K/yr +981.3%0.4% conv.
baby sonnenhut45K/yr +247.7%0.6% conv.
uv mütze baby47K/yr +312.0%0.5% conv.
uv hut baby36K/yr +436.8%0.6% conv.
sommermütze baby29K/yr +222.6%0.3% conv.
uv sonnenhut baby26K/yr +396.3%0.6% conv.
sonnenhut baby uv schutz18K/yr +315.8%0.4% conv.

Reviews and returns

What reviews say buyers love and hate about Sommermütze Baby

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”

23%of negative reviews mention “beworben Vs Tatsächliches Produkt”

3.4%of orders come back

“Falsche Beschreibung”

A buyer, on “beworben Vs Tatsächliches Produkt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Sommermütze Baby questions

Answered from the same tracked data.

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