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sommerhemd herren kurzarm

Worth a look

Shows demand growing +473.9% this quarter, but a small market ($17K/yr) keeps it on the watch list.

Market size 4Growth 100Conversion 9Competition 92Returns 5Price range 73Avg price 81Brand share 42Review moat 50Quality gap 79

Growth

Incredible+473.9%

90-day search growth — must beat 0% to launch

Competition

Great23%

top-5 click share — an open shelf

Avg price

Great€17.39

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good€11.18–€25.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,526.44

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.5%

return rate — above 5% kills the launch gate

Market size

Bad€17K

€17K/yr · 142K searches

According to Flapen's Amazon Germany niche tracking, sommerhemd herren kurzarm is a €17K/yr Amazon Germany market (142K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 53/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

sommerhemd herren kurzarm market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
€17K–€22K
units × avg price
Conversion rate
0.7%
Avg BSR
#206
Page quality
0%
Prime
100%
Sponsored
99%
Out of stock
1.4%
Avg brand age
42 months
Avg seller age
180 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

16 falling

Sellers

22

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

23%

Top 20: 53%

Open market

16%

  • J.VER32%
  • COOFANDY25%
  • siliteelon8%
  • Runcati8%
  • Amazon Essentials7%
  • VATPAVE4%
  • Open — no brand owns it (10 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +473.9% search growth over the last 90 days.
18K13KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 20.5×

Top sommerhemd herren kurzarm search terms

  • sommer hemd herren42K/yr
  • sommerhemden herren kurzarm33K/yr
  • sommerhemd15K/yr
  • sommerhemd herren kurzarm15K/yr
  • hemd sommer herren11K/yr
  • sommer hemd10K/yr
  • hemd herren kurzarm sommer10K/yr
  • hemd sommer5K/yr
  • summer shirts men880/yr
All search terms

Top sommerhemd herren kurzarm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€5106%€1K9%€2K12%€2K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about sommerhemd herren kurzarm

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße28%

“Passt”

Qualität insgesamt20%

“Super Qualität”

Komfort insgesamt14%

“Bequem”

Materialqualität6%

“Material okay”

Preis-Leistungs-Verhältnis4%

“Preis - Leistung stimmt”

Farbe3%

“Farbe wie dargestellt”

Weiches Gefühl3%

“Super soft”

Gewicht leicht3%

“Leichtes Hemd”

beworben Vs Tatsächliches Produkt3%

“do wie es sein sollte”

falten2%

“Zerknittert nicht”

What buyers complain about

Gesamtgröße23%

“Also besser um1 Nummer grösser bestellen”

Qualität insgesamt14%

“Qualität unterirdisch”

Materialqualität12%

“Material Mangelhaft”

beworben Vs Tatsächliches Produkt6%

“Gute Fotos, enttäuschendes Produkt”

Falten5%

“und zerknittert”

Nähen/Finish/Polieren4%

“Frage zu den Nähten”

Knoten-/Fadenqualität3%

“Leider kam das Shirt mit sehr vielen ausstehenden Fäden an”

Produktzustand3%

“Scheinbar B-Ware die kaputt weiterverkauft wird”

Länge3%

“leider 4 cm kürzer.”

Preis-Leistungs-Verhältnis3%

“Das Preis-Leistungs-Verhältnis ist für mich einfach schlecht – 30 Euro für dieses Hemd?”

Top return reasons

Gesamtgröße51%
Materialqualität10%
Farbe9%
Breite5%
Qualität insgesamt5%
Länge4%
beworben Vs Tatsächliches Produkt3%
Ärmelpassform2%
Taillenpassform1%
Schulterpassform1%

Common questions

Is sommerhemd herren kurzarm profitable to sell on Amazon Germany?
The niche generates €17K/yr across 77 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is +473.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the sommerhemd herren kurzarm niche?
16 brands and 22 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in sommerhemd herren kurzarm?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 10.5% — above our launch gate.
When does demand for sommerhemd herren kurzarm peak?
Demand peaks in May–Jun–Jul–Aug; the busiest month runs 20.5× the quietest.
What does it cost to enter the sommerhemd herren kurzarm niche?
Listings span €11.18–€25.22; the average listing price is €17.39 (sweet spot $15–$100). The average incumbent carries 1,526 reviews — the moat a new listing must climb.