sommer
Worth a lookShows a fragmented shelf (top 5 take 29% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great29%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+82.9%90-day search growth — must beat 0% to launch
Avg price
Great€15.56avg listing price — sweet spot $15–$100
Price range
Good€4.30–€37.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Review moat
Okay2,100.27avg incumbent reviews — the moat a new listing must climb
Market size
Bad€48K€48K/yr · 566K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, sommer is a €48K/yr Amazon Germany market (566K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
sommer market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- €78K–€93K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 84%
- Out of stock
- 3.2%
- Avg brand age
- 36 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
40 rising
Sellers
66
Top-5 brand share
49%
Top 20: 86%
Top-5 click share
29%
Top 20: 66%
Open market
47%
- Amazon Essentials15%
- ONLY11%
- IECCP8%
- Soummé8%
- QJJQ7%
- Geagodelia4%
Demand & seasonality
Weekly Amazon search volume, last 53 weeks — +82.9% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 4.2×
Top sommer search terms
- sommer307K/yr
- summer152K/yr
- somme79K/yr
- soumme deo15K/yr
- soumme6K/yr
- soumme antitranspirant frauen6K/yr
- soumme antitranspirant1K/yr
Top sommer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
IECCP Schlafanzug Damen Kurz Pyjama Kurzarm Pyjamas Set Nachtwäsche Set Zweiteiliger Sommer Loungewear Sleepwear Hausanzug Aprikose Kirsche S
IECCP€13.964.0★173 rev
QJJQ Badeschuhe Herren Damen Cozislides Original Slippers Wolke Schlappen Super Weich rutschfest Badelatschen Hausschuhe Sommer Pantoletten Badeschlappen Flip Flops Rosa 40-41 EU
QJJQ€14.704.3★2,851 rev
Soummé Antitranspirant Roll-On für Damen gegen starkes Schwitzen 50 ml | Dermatologisch getestet verschiedene Pflegestoffe
Soummé€16.834.3★4,925 rev
Onlpaula Life S/S Tie Shirt WVN Noos
ONLY€12.814.1★507 rev
Amazon Essentials Damen Hose aus Leinenmischung Kordelzug entspannte Passform weites Bein (erhältlich in Übergröße) Schwarz Größe XL
Amazon Essentials€19.264.1★6,721 rev
Newest
by launch date
Avidlove Damen Spitze Tank Top Sexy Unterhemd V-Ausschnitt Oberteil Elegant Crop Tops Sommer Camisole Lässige Bluse Shirt Rave Festival Outfit WeißXXL
Avidlove€11.8025 rev
TAYOEA Tank Top Damen Bauchfreies Oberteil mit V-Ausschnitt Rückenfreies Crop Top mit Integriertem Pads Damen für Yoga Gym Seeblau M
TAYOEA€18.9675 rev
Moollyfox Sommer Tops Y2K Damen Sexy Neckholder Crop Tops mit Schleife Backless Top Camisole Top Stylisches Trägershirt für Freizeit & Party
Moollyfox€12.4221 rev
IECCP Schlafanzug Damen Kurz Pyjama Kurzarm Pyjamas Set Nachtwäsche Set Zweiteiliger Sommer Loungewear Sleepwear Hausanzug Aprikose Kirsche S
IECCP€13.96173 rev
Litherday Shorts Damen Kurze Hose Damen Sporthose Kurz Baumwolle Sport Shorts Sommer Jogginghose Traininghose mit Taschen für Fitness Running Gym Schwarz L
Litherday€11.62262 rev
Trending
90-day click momentum
SHARICCA Nahtlos Slips Unterwäsche Damen Hohe Taille Bequeme Seamless Hipster Slips No Show Unterhosen Damen Panties Mehrpack (Mehrfarbig-5P01-M)
SHARICCA€15.254.2★
ONLY Onllecey Sl Knot Singlet Noos WVN
ONLY€11.154.4★
Avidlove Damen Spitze Tank Top Sexy Unterhemd V-Ausschnitt Oberteil Elegant Crop Tops Sommer Camisole Lässige Bluse Shirt Rave Festival Outfit WeißXXL
Avidlove€11.804.5★
Onlrain Life Mid Long DNM Shorts Noos
ONLY€14.044.2★
ROSS CAMP Kurze Hose Damen Shorts Damen Sommer Kurze Sporthose Laufshorts Trainingshose Women Hosen Kurz Laufhose (Taupe S)
ROSS CAMP€10.774.5★
What buyers say about sommer
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“true to size”
“Riecht gut”
“super bequem”
“Badeschlappen, leicht, schöne Farbe”
“Produkt hilft, was es verspricht”
“Bestes Antitranspirant”
“Schnittform Material weich”
“1 Stück hält über mehrere Monate”
“Material topp”
What buyers complain about
“Stinkt nach Chemikalien”
“Fallen kleiner aus”
“Müll”
“Etwas teurer”
“Es brennt und juckt unter den Achseln”
“Wirkt nicht”
“Nicht wie auf dem Foto abgebildet”
“Sehr fettig”
“Färbt ab”
“unangenehm auf der Haut”
Top return reasons
Common questions
- Is sommer profitable to sell on Amazon Germany?
- The niche generates €48K/yr across 64 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +82.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the sommer niche?
- 40 brands and 66 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in sommer?
- Top complaints mined from reviews: Geruch, Gesamtgröße, Qualität insgesamt. The return rate is 3.4%.
- When does demand for sommer peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 4.2× the quietest.
- What does it cost to enter the sommer niche?
- Listings span €4.30–€37.58; the average listing price is €15.56 (sweet spot $15–$100). The average incumbent carries 2,100 reviews — the moat a new listing must climb.