Sommer
MaybeThe top 5 products take only 29% of clicks. But buyers convert on only 0.5% of searches, so Sommer is a Maybe.
- Flapen Score
- 59 / 100Top 11% of 2,560 Fashion niches · +13 vs the category median of 4659
- Market size
- €48K/yr566K searches / yr
- 90-day growth
- +82.9%search demand this quarter
- Competition
- 29%top-5 click share · 40 brands · 66 sellers
Flapen Score
Sommer against its category
The dotted line is the Fashion average. Past it, Sommer is stronger. Inside it, weaker.
Market
The Sommer market on Amazon at a glance
Shoppers on Amazon Germany searched for Sommer 566K times last year and spent an estimated €48K. The top 5 brands take 49% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 566K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +82.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €48K a year.
- Searches, last 12 months
- 566K
- Growth, 90 days vs prior 90
- +82.9%
- Conversion, latest week
- 0.5%
- Market size, estimated
- €48Ka year
- Peak month
- June4.2× the quietest month
- Top search term
- sommer307K searches a year
02 · Price
A sale here is worth €15.56.
Listings sell for €15.56 on average, from €4.30 to €37.58. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €15.56 that is €2K to €4K a year per listing.
- Average price
- €15.56inside the $15 to $100 sweet spot
- Price range
- €4.30–€37.58
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€4K
- Returns
- 3.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #102 within Activewear. It carries 2,100 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 98%
- Out of stock, average day
- 3.2%
- Average rank
- #102in Activewear
- Average rating
- 4.15 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,100per listing
- Listings tracked
- 64
04 · Newcomers
2 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Sommer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
IECCP Schlafanzug Damen Kurz Pyjama Kurzarm Pyjamas Set Nachtwäsche Set Zweiteiliger Sommer Loungewear Sleepwear Hausanzug Aprikose Kirsche S
- Price
- €13.96
- Rating
- 4.0/5
- Reviews
- 173
- Age
- 1y ago

QJJQ Badeschuhe Herren Damen Cozislides Original Slippers Wolke Schlappen Super Weich rutschfest Badelatschen Hausschuhe Sommer Pantoletten Badeschlappen Flip Flops Rosa 40-41 EU
- Price
- €14.70
- Rating
- 4.3/5
- Reviews
- 2,851
- Age
- 3y ago

Soummé Antitranspirant Roll-On für Damen gegen starkes Schwitzen 50 ml | Dermatologisch getestet verschiedene Pflegestoffe
- Price
- €16.83
- Rating
- 4.3/5
- Reviews
- 4,925
- Age
- 6y ago

Onlpaula Life S/S Tie Shirt WVN Noos
- Price
- €12.81
- Rating
- 4.1/5
- Reviews
- 507
- Age
- 3y ago

Amazon Essentials Damen Hose aus Leinenmischung Kordelzug entspannte Passform weites Bein (erhältlich in Übergröße) Schwarz Größe XL
- Price
- €19.26
- Rating
- 4.1/5
- Reviews
- 6,721
- Age
- 5y ago
Trending
estimated 90-day click momentum
SHARICCA Nahtlos Slips Unterwäsche Damen Hohe Taille Bequeme Seamless Hipster Slips No Show Unterhosen Damen Panties Mehrpack (Mehrfarbig-5P01-M)
- Price
- €15.25
- Rating
- 4.2/5
- Reviews
- 884
- Age
- 1y ago

ONLY Onllecey Sl Knot Singlet Noos WVN
- Price
- €11.15
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 3y ago

Avidlove Damen Spitze Tank Top Sexy Unterhemd V-Ausschnitt Oberteil Elegant Crop Tops Sommer Camisole Lässige Bluse Shirt Rave Festival Outfit WeißXXL
- Price
- €11.80
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 4mo ago

Onlrain Life Mid Long DNM Shorts Noos
- Price
- €14.04
- Rating
- 4.2/5
- Reviews
- 1,069
- Age
- 7y ago

ROSS CAMP Kurze Hose Damen Shorts Damen Sommer Kurze Sporthose Laufshorts Trainingshose Women Hosen Kurz Laufhose (Taupe S)
- Price
- €10.77
- Rating
- 4.5/5
- Reviews
- 1,028
- Age
- 2y ago
Newest
by launch date
Avidlove Damen Spitze Tank Top Sexy Unterhemd V-Ausschnitt Oberteil Elegant Crop Tops Sommer Camisole Lässige Bluse Shirt Rave Festival Outfit WeißXXL
- Price
- €11.80
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 4mo ago

TAYOEA Tank Top Damen Bauchfreies Oberteil mit V-Ausschnitt Rückenfreies Crop Top mit Integriertem Pads Damen für Yoga Gym Seeblau M
- Price
- €18.96
- Rating
- 4.2/5
- Reviews
- 75
- Age
- 10mo ago

Moollyfox Sommer Tops Y2K Damen Sexy Neckholder Crop Tops mit Schleife Backless Top Camisole Top Stylisches Trägershirt für Freizeit & Party
- Price
- €12.42
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 1y ago

IECCP Schlafanzug Damen Kurz Pyjama Kurzarm Pyjamas Set Nachtwäsche Set Zweiteiliger Sommer Loungewear Sleepwear Hausanzug Aprikose Kirsche S
- Price
- €13.96
- Rating
- 4.0/5
- Reviews
- 173
- Age
- 1y ago

Litherday Shorts Damen Kurze Hose Damen Sporthose Kurz Baumwolle Sport Shorts Sommer Jogginghose Traininghose mit Taschen für Fitness Running Gym Schwarz L
- Price
- €11.62
- Rating
- 4.0/5
- Reviews
- 262
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
40 rising
Sellers
66
Est. top-5 brand share
49%
Top 20: 86%
Est. top-5 click share
29%
Top 20: 66%
Open market
47%
- Amazon Essentials15%
- ONLY11%
- IECCP8%
- Soummé8%
- QJJQ7%
- Geagodelia4%
Demand
Sommer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.2×
Search terms
Top Sommer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sommer307K/yr
- summer152K/yr
- somme79K/yr
- soumme deo15K/yr
- soumme6K/yr
- soumme antitranspirant frauen6K/yr
- soumme antitranspirant1K/yr
Reviews and returns
What reviews say buyers love and hate about Sommer
We read the reviews and the return reasons for every product selling here.
“Stinkt nach Chemikalien”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sommer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









