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Softshellmantel Damen

Fail

Shoppers spend an estimated $0 a year here, so Softshellmantel Damen is a Fail.

Flapen Score
38
38 / 100
Ranks 2,099 of 2,560 Fashion niches · −8 vs the category median of 46
Market size
€0/yr468K searches / yr
90-day growth
-62.9%search demand this quarter
Competition
24%top-5 click share · 19 brands · 29 sellers

Flapen Score

Softshellmantel Damen against its category

The dotted line is the Fashion average. Past it, Softshellmantel Damen is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Softshellmantel Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Softshellmantel Damen 468K times last year and spent an estimated €0. The top 5 brands take 89% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 468K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -62.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €0 a year.

Searches, last 12 months
468K
Growth, 90 days vs prior 90
-62.9%
Conversion, latest week
0.0%
Market size, estimated
€0a year
Peak month
November5.0× the quietest month
Top search term
marikoo übergangsjacke damen65K searches a year

02 · Price

A sale here is worth €49.12.

Listings sell for €49.12 on average, from €30.49 to €75.59. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €49.12 that is €0 to €5K a year per listing.

Average price
€49.12inside the $15 to $100 sweet spot
Price range
€30.49–€75.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
10.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #214 within Jacken, Mäntel & Westen. It carries 625 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
40%
Out of stock, average day
15.8%
Average rank
#214in Jacken, Mäntel & Westen
Average rating
4.26 starsAmazon Germany average 4.37 stars
Average reviews
625per listing
Listings tracked
99

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Softshellmantel Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

29

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

24%

Top 20: 48%

Open market

11%

  • Brand 147%
  • Brand 224%
  • Brand 311%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (13 brands, 11%)

Demand

Softshellmantel Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.0×

Search terms

Top Softshellmantel Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marikoo übergangsjacke damen65K/yr
  • softshellmantel damen92K/yr
  • marikoo46K/yr
  • softshelljacke für damen lang20K/yr
  • softshellmantel damen lang12K/yr
  • softshell mantel für damen15K/yr
  • softshellmantel für damen14K/yr
  • marikoo steppjacke damen7K/yr
  • softshellmantel9K/yr
  • damen softshellmantel7K/yr

Reviews and returns

What reviews say buyers love and hate about Softshellmantel Damen

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Gesamtgröße”
42%of negative reviews mention “Gesamtgröße”
10.7%of orders come back
“Jacke fällt kleiner aus”
A buyer, on “Gesamtgröße”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Softshellmantel Damen questions

Answered from the same tracked data.