Is softshelljacke mädchen profitable to sell on Amazon Germany?

The niche generates €185K/yr across 271 tracked products. 1 of 67 products launched in the last 360 days are still selling. 90-day search growth is -42.2%. Flapen's verdict: Skip it (49/100).

How competitive is the softshelljacke mädchen niche?

46 brands and 170 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in softshelljacke mädchen?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 11.3% — above our launch gate.

When does demand for softshelljacke mädchen peak?

Demand peaks in Mar–Apr–Sep–Oct; the busiest month runs 9.4× the quietest.

What does it cost to enter the softshelljacke mädchen niche?

Listings span €15.37–€74.62; the average listing price is €29.62 (sweet spot $15–$100). The average incumbent carries 661 reviews — the moat a new listing must climb.

softshelljacke mädchen

Skip it

High returns (11.3%) — this niche doesn't clear our bar today.

Competition

Incredible11%

top-5 click share — an open shelf

Brand share

Great40%

top-5 brand share — no brand owns this niche

Avg price

Incredible€29.62

avg listing price — sweet spot $15–$100

Price range

Incredible€15.37–€74.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good661.34

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€185K

€185K/yr · 903K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-42.2%

90-day search growth — must beat 0% to launch

Returns

Bad11.3%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon Germany niche tracking, softshelljacke mädchen is a €185K/yr Amazon Germany market (903K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Mar–Apr–Sep–Oct. Verdict: Skip it — 49/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

softshelljacke mädchen market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: €148K–€178K; units × avg price
Conversion rate: 0.7%
Avg BSR: #64
Page quality: 0%
Prime: 86%
Sponsored: 78%
Out of stock: 9.8%
Avg brand age: 47 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Brands

46 rising

Sellers

170

Top-5 brand share

40%

Top 20: 87%

Top-5 click share

11%

Top 20: 29%

Open market

58%

JACK & JONES9%
CMP9%
Killtec7%
ALXHUTE7%
Höhenhorn6%
NATUST5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -42.2% search growth over the last 90 days.

Peak months: Mar, Apr, Sep, Oct · busiest ÷ quietest = 9.4×

Open Trend

Top softshelljacke mädchen search terms

softshelljacke mädchen130K/yr -27.3%0.5% conv.
softshelljacke jungen122K/yr -29.4%0.6% conv.
übergangsjacke mädchen119K/yr -58.5%0.3% conv.
übergangsjacke jungen117K/yr -53.2%0.4% conv.
jacke mädchen58K/yr -38.1%0.1% conv.
jacke jungen38K/yr -29.6%0.1% conv.
mädchen jacke37K/yr -33.2%0.0% conv.
trollkids softshelljacke jungen31K/yr -51.4%0.1% conv.
trollkids softshelljacke mädchen26K/yr -41.8%0.2% conv.
softshelljacke jungen 16424K/yr -32.7%2.7% conv.

All search terms

Top softshelljacke mädchen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CMP - Kid G-Jacke mit fester Kapuze Schwarz 164

CMP€27.044.6★1,975 rev

NATUST Mädchen Gefütterte Regenjacke Kinder Winddicht Übergangsjacke Jungen Warm Atmungsaktiv Softshelljacke mit Abtrennbare Kapuze 3D Blumendruck 134-140/140

NATUST€24.954.5★429 rev

JACK&JONES JUNIOR JJTHEO Softshell Jacket NOOS JNR

JACK & JONES€33.344.6★72 rev

Marks & Spencer Gefütterte Leichte Kapuzenjacke (616 J.) Schwarz 12-13 Jahre

Marks & Spencer€28.575.0★4 rev

Kabooki LEGO Kinder Softshelljacke für Jungen und Mädchen | Wasserdicht (8.000 mm) & Winddicht | Outdoor Übergangsjacke mit abnehmbarer Kapuze & YKK-Reißverschluss

Kabooki€39.074.3★29 rev

Newest

by launch date

Domueay Mädchen Wasserdicht Jacken Leichte Atmungsaktiv Jacke Kinder Regenjacke Frühling Herbst Übergangsjacke mit Reflexionsstreifen Winddicht Mantel Outdoorjacke 7-8 Jahre Rosa

Domueay€20.0029 rev

5mo ago

Kabooki LEGO Kinder Softshelljacke für Jungen und Mädchen | Wasserdicht (8.000 mm) & Winddicht | Outdoor Übergangsjacke mit abnehmbarer Kapuze & YKK-Reißverschluss

Kabooki€39.0729 rev

5mo ago

Kabooki LEGO Kinder Softshelljacke für Jungen und Mädchen | Wasserdicht (8.000 mm) & Atmungsaktiv | Outdoor Übergangsjacke mit abnehmbarer Kapuze & Reflektoren

Kabooki€48.5329 rev

5mo ago

Trollkids Girls Trollfjord Jacket 122 Navy/pink

Trollkids€40.681,265 rev

6mo ago

killtec Mädchen Softshelljacke mit Kapuze KOW 227 GRLS SFTSHLL JCKT puderrosa 176 43573-000

Killtec€26.427 rev

6mo ago

What buyers say about softshelljacke mädchen

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße25%

“Passt”

Qualität insgesamt21%

“Qualität super”

Preis-Leistungs-Verhältnis5%

“Preisleistung ist super”

Farbe5%

“Mega Farbverlauf, super Qualität”

Gewicht leicht5%

“Leichte Übergangsjacke”

beworben Vs Tatsächliches Produkt5%

“Wie erhofft”

Wärme4%

“Schön und sehr warm”

Materialqualität4%

“angenehmes Material”

Komfort insgesamt3%

“Angenehm zu tragen”

Weiches Gefühl3%

“Softshell Jacke”

What buyers complain about

Gesamtgröße30%

“Fällt klein aus”

Qualität insgesamt8%

“Qualität ungenügend”

Materialqualität5%

“Das Material wirkt extrem künstlich”

Dünn5%

“Diese ist recht dünn”

beworben Vs Tatsächliches Produkt4%

“Kommt in der Beschreibung anders rüber”

Dicke3%

“Aber ist auch wirklich sehr dünn”

Lücke/Loch3%

“-Mehrere Löcher”

Eignung Winterwetter3%

“Nicht Winter”

Reißverschlussqualität3%

“der Reißverschluss defekt.”

Druckqualität3%

“Die Jacke ist gut der Aufdruck bzw. das Schmetterlings Bild ist nicht gut verarbeitet”

Top return reasons

Gesamtgröße58%

Dünn7%

Ärmelpassform5%

Farbe4%

Materialqualität4%

Breite3%

Länge3%

Armpassform2%

Reißverschlussqualität2%

Qualität insgesamt2%

Common questions

Is softshelljacke mädchen profitable to sell on Amazon Germany?: The niche generates €185K/yr across 271 tracked products. 1 of 67 products launched in the last 360 days are still selling. 90-day search growth is -42.2%. Flapen's verdict: Skip it (49/100).
How competitive is the softshelljacke mädchen niche?: 46 brands and 170 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in softshelljacke mädchen?: Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 11.3% — above our launch gate.
When does demand for softshelljacke mädchen peak?: Demand peaks in Mar–Apr–Sep–Oct; the busiest month runs 9.4× the quietest.
What does it cost to enter the softshelljacke mädchen niche?: Listings span €15.37–€74.62; the average listing price is €29.62 (sweet spot $15–$100). The average incumbent carries 661 reviews — the moat a new listing must climb.

softshelljacke mädchen

softshelljacke mädchen market data

Competition & brand share

Demand & seasonality

Top softshelljacke mädchen search terms

Top softshelljacke mädchen products on Amazon

Top sellers

Newest

Trending

What buyers say about softshelljacke mädchen

What buyers love

What buyers complain about

Top return reasons

Common questions

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