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Softshelljacke Jungen

high returns (11.3%) — Softshelljacke Jungen doesn't clear our bar today.

Flapen Score

49
Skip it

Top 38% of 2,560 Fashion niches · +3 vs the category median of 46

Market size 37Growth 4Conversion 9Competition 97Returns 3Price range 95Avg price 95Brand share 95Review moat 71Quality gap 48
This niche Category average · 2,560 niches

Is Softshelljacke Jungen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Softshelljacke Jungen is a €185K/yr Amazon Germany market (903K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Mar–Apr–Sep–Oct. Verdict: Skip it — 49/100.

Softshelljacke Jungen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -42.2% over the last 90 days and 0.7% of searches end in a purchase.

€185K

revenue / yr

Units sold / yr6K
Search volume / yr-42.2%903K
Conversion rate0.7%
Avg price€29.62

Who owns the niche?

The top 5 brands hold 40% of demand, so 60% of the market is open.

60%

open market share

Brands · sellers46 · 170
Top-5 product click share11%
Open market60%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 271 products

Sponsored placement78%
New entrants (1y)67· 1 succeeded
Avg rating4.5★
Avg reviews661

Top Softshelljacke Jungen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

€0€2K€4K€6K€7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 rising

Sellers

170

Top-5 brand share

40%

Top 20: 87%

Top-5 click share

11%

Top 20: 29%

Open market

58%

  • JACK & JONES9%
  • CMP9%
  • Killtec7%
  • ALXHUTE7%
  • Höhenhorn6%
  • NATUST5%

Softshelljacke Jungen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume903KCVR0.7%Products271Brands46Top 5 Brands40%OOS Rate9.8%Rating4.5★Reviews661Avg BSR#64
100K60KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Sep, Oct · busiest ÷ quietest = 34.0×

Top Softshelljacke Jungen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • softshelljacke mädchen130K/yr
  • softshelljacke jungen122K/yr
  • übergangsjacke mädchen119K/yr
  • übergangsjacke jungen117K/yr
  • jacke mädchen58K/yr
  • jacke jungen38K/yr
  • mädchen jacke37K/yr
  • trollkids softshelljacke jungen31K/yr
  • trollkids softshelljacke mädchen26K/yr
  • softshelljacke jungen 16424K/yr

What reviews say buyers love and hate about Softshelljacke Jungen

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Gesamtgröße25%

Passt

Qualität insgesamt21%

Qualität super

Preis-Leistungs-Verhältnis5%

Preisleistung ist super

Farbe5%

Mega Farbverlauf, super Qualität

Gewicht leicht5%

Leichte Übergangsjacke

What buyers complain about

67% of reviews
Gesamtgröße30%

Fällt klein aus

Qualität insgesamt8%

Qualität ungenügend

Materialqualität5%

Das Material wirkt extrem künstlich

Dünn5%

Diese ist recht dünn

beworben Vs Tatsächliches Produkt4%

Kommt in der Beschreibung anders rüber

Softshelljacke Jungen return rate & reasons

Why buyers send it back, as a share of all return requests.

11.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
58%
2Dünn
7%
3Ärmelpassform
5%
4Farbe
4%
5Materialqualität
4%

Common Softshelljacke Jungen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Softshelljacke Jungen 49/100 on Amazon Germany — Skip it. The niche generates €185K/yr across 271 tracked products. 1 of 67 products launched in the last 360 days are still selling. Search demand moved -42.2% over the last 90 days.
Search demand for Softshelljacke Jungen on Amazon Germany peaks in Mar–Apr–Sep–Oct, where the busiest month runs 34.0× the quietest.