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Softshelljacke Herren Wasserdicht

high returns (12.9%) — Softshelljacke Herren Wasserdicht doesn't clear our bar today.

Flapen Score

49
Skip it

Top 38% of 2,560 Fashion niches · +3 vs the category median of 46

Market size 8Growth 32Conversion 3Competition 99Returns 0Price range 62Avg price 95Brand share 94Review moat 58Quality gap 80
This niche Category average · 2,560 niches

Is Softshelljacke Herren Wasserdicht profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Softshelljacke Herren Wasserdicht is a €33K/yr Amazon Germany market (398K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Mar–Apr–Sep–Oct. Verdict: Skip it — 49/100.

Softshelljacke Herren Wasserdicht: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +5.7% over the last 90 days and 0.2% of searches end in a purchase.

€33K

revenue / yr

Units sold / yr750
Search volume / yr+5.7%398K
Conversion rate0.2%
Avg price€38.22

Who owns the niche?

The top 5 brands hold 41% of demand, so 59% of the market is open.

59%

open market share

Brands · sellers88 · 287
Top-5 product click share6%
Open market59%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 511 products

Sponsored placement88%
New entrants (1y)102· 0 succeeded
Avg rating4.2★
Avg reviews1,173

Top Softshelljacke Herren Wasserdicht products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (6% combined) — an open shelf where new products get seen.

€0€334€669€1K€1K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

88 falling

Sellers

287

Top-5 brand share

41%

Top 20: 81%

Top-5 click share

6%

Top 20: 17%

Open market

65%

  • 33,000ft11%
  • JACK & JONES7%
  • YuKaiChen4%
  • Huayuzh4%
  • FALKENSTEJN4%
  • donhobo3%

Softshelljacke Herren Wasserdicht demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume398KCVR0.2%Products511Brands88Top 5 Brands41%OOS Rate2.3%Rating4.2★Reviews1,173Avg BSR#221
23K18KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Sep, Oct · busiest ÷ quietest = 2.8×

Top Softshelljacke Herren Wasserdicht search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • softshelljacke125K/yr
  • sommerjacke25K/yr
  • outdoor softshelljacken für herren41K/yr
  • freizeitjacke herren21K/yr
  • sommerjacken herren12K/yr
  • herren sommerjacke leicht12K/yr
  • herren softshelljacke34K/yr
  • übergangsjacken27K/yr
  • summer jacket for men10K/yr
  • herren jacken sommer7K/yr

What reviews say buyers love and hate about Softshelljacke Herren Wasserdicht

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Gesamtgröße24%

Passt

Qualität insgesamt14%

Super Qualität

Komfort insgesamt7%

Bequem, warm, robust

Preis-Leistungs-Verhältnis7%

Beste Jacke für den Preis

Gewicht leicht5%

Leichte Übergangsjacke

What buyers complain about

62% of reviews
Gesamtgröße31%

Passform stimmt nicht

Qualität insgesamt7%

Schlechte Qualität, völlig verknittert

Falten5%

Zerknittert

Reißverschlussqualität5%

nur der Reißverschluss klemmt öfter,

Dicke4%

Zu dünn

Softshelljacke Herren Wasserdicht return rate & reasons

Why buyers send it back, as a share of all return requests.

12.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
55%
2Farbe
7%
3Ärmelpassform
5%
4Materialqualität
4%
5Breite
4%

Common Softshelljacke Herren Wasserdicht questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Softshelljacke Herren Wasserdicht 49/100 on Amazon Germany — Skip it. The niche generates €33K/yr across 511 tracked products. 0 of 102 products launched in the last 360 days are still selling. Search demand moved +5.7% over the last 90 days.
Search demand for Softshelljacke Herren Wasserdicht on Amazon Germany peaks in Mar–Apr–Sep–Oct, where the busiest month runs 2.8× the quietest.