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53

softshelljacke damen wasserdicht atmungsaktiv

Worth a look

Shows a fragmented shelf (top 5 take 12% of clicks), but high returns (13.4%) keeps it on the watch list.

Market size 37Growth 27Conversion 2Competition 97Returns 0Price range 90Avg price 95Brand share 81Review moat 60Quality gap 79

Competition

Incredible12%

top-5 click share — an open shelf

Avg price

Incredible€34.08

avg listing price — sweet spot $15–$100

Price range

Great€10.47–€83.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good1,094.34

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€186K

€186K/yr · 3.4M searches

Growth

Okay+1.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad13.4%

return rate — above 5% kills the launch gate

According to Flapen's Amazon Germany niche tracking, softshelljacke damen wasserdicht atmungsaktiv is a €186K/yr Amazon Germany market (3.4M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Mar–Apr–May–Sep–Oct. Verdict: Worth a look — 53/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

softshelljacke damen wasserdicht atmungsaktiv market data

Units sold / yr
6K–8K
avg 0–100/product
Revenue / yr
€204K–€273K
units × avg price
Conversion rate
0.2%
Avg BSR
#216
Page quality
0%
Prime
91%
Sponsored
80%
Out of stock
7.0%
Avg brand age
45 months
Avg seller age
175 days

Competition & brand share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

55 falling

Sellers

150

Top-5 brand share

54%

Top 20: 85%

Top-5 click share

12%

Top 20: 28%

Open market

42%

  • 33,000ft23%
  • Outdoor Ventures12%
  • VERO MODA8%
  • ONLY6%
  • Imily Bela5%
  • Cicy Bell4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.
175K125KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Sep, Oct · busiest ÷ quietest = 9.1×

Top softshelljacke damen wasserdicht atmungsaktiv search terms

  • softshelljacke für damen767K/yr
  • sommerjacke damen230K/yr
  • jacke damen frühling199K/yr
  • blouson damen221K/yr
  • damen jacke frühling166K/yr
  • leichte sommerjacke damen99K/yr
  • blouson jacke damen166K/yr
  • frühlingsjacke damen180K/yr
  • leichte jacke damen101K/yr
  • steppjacke damen leicht188K/yr
All search terms

Top softshelljacke damen wasserdicht atmungsaktiv products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€2K2%€4K3%€6K4%€7K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about softshelljacke damen wasserdicht atmungsaktiv

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße25%

“Passt,”

Farbe10%

“Tannengrün mit Pink ist super”

Komfort insgesamt10%

“Angenehm zu tragen, Größe optimal”

Qualität insgesamt8%

“Super Qualität”

Gewicht leicht7%

“Schöne leichte Sommmerjacke”

Preis-Leistungs-Verhältnis4%

“Preis /leistung auch”

Materialqualität4%

“Material super”

Wetterfest3%

“Bewährt bei Regen und Wind”

beworben Vs Tatsächliches Produkt3%

“Entspricht dem Foto”

Wärme2%

“Sitzt angenehm und wärmt ausreichend”

What buyers complain about

Gesamtgröße26%

“XL fällt etwas klein aus”

Qualität insgesamt7%

“Qualität unterirdisch”

Falten6%

“Kam total zerknittert an”

beworben Vs Tatsächliches Produkt4%

“Sie ist nicht ganz zufrieden,da diese doch etwas anders aussieht als auf den Fotos”

Dicke4%

“Das gemischte Material ist eher dünn und leicht”

Materialqualität4%

“Material recht dünn”

Ärmelpassform3%

“Leider zwei unterschiedlich lange Ärmel”

Farbe2%

“Gelb statt beige”

Nähen/Finish/Polieren2%

“Naht gerissen”

Reißverschlussqualität2%

“defekter Reissverschluss”

Top return reasons

Gesamtgröße42%
Farbe10%
Länge7%
Materialqualität6%
Ärmelpassform5%
Breite5%
Dünn4%
Qualität insgesamt3%
Armpassform2%
beworben Vs Tatsächliches Produkt2%

Common questions

Is softshelljacke damen wasserdicht atmungsaktiv profitable to sell on Amazon Germany?
The niche generates €186K/yr across 210 tracked products. 1 of 40 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the softshelljacke damen wasserdicht atmungsaktiv niche?
55 brands and 150 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in softshelljacke damen wasserdicht atmungsaktiv?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Falten. The return rate is 13.4% — above our launch gate.
When does demand for softshelljacke damen wasserdicht atmungsaktiv peak?
Demand peaks in Mar–Apr–May–Sep–Oct; the busiest month runs 9.1× the quietest.
What does it cost to enter the softshelljacke damen wasserdicht atmungsaktiv niche?
Listings span €10.47–€83.35; the average listing price is €34.08 (sweet spot $15–$100). The average incumbent carries 1,094 reviews — the moat a new listing must climb.