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Softshelljacke Damen

high returns (17.0%) — Softshelljacke Damen doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 1,958 of 2,560 Fashion niches · −6 vs the category median of 46

Market size 3Growth 4Conversion 1Competition 97Returns 0Price range 84Avg price 95Brand share 49Review moat 63Quality gap 78
This niche Category average · 2,560 niches

Is Softshelljacke Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Softshelljacke Damen is a €11K/yr Amazon Germany market (507K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 40/100.

Softshelljacke Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -42.7% over the last 90 days and 0.1% of searches end in a purchase.

€11K

revenue / yr

Units sold / yr1K
Search volume / yr-42.7%507K
Conversion rate0.1%
Avg price€35.16

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers44 · 152
Top-5 product click share11%
Open market24%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 216 products

Sponsored placement56%
New entrants (1y)28· 0 succeeded
Avg rating4.3★
Avg reviews974

Top Softshelljacke Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

€0€107€214€321€4281101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 rising

Sellers

152

Top-5 brand share

76%

Top 20: 93%

Top-5 click share

11%

Top 20: 33%

Open market

23%

  • ONLY40%
  • VERO MODA14%
  • Outdoor Ventures10%
  • 33,000ft8%
  • TOG243%
  • MoFiz3%

Softshelljacke Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume507KCVR0.1%Products216Brands44Top 5 Brands76%OOS Rate6.0%Rating4.3★Reviews974Avg BSR#454
25K15KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 7.3×

Top Softshelljacke Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • only jacke72K/yr
  • vero moda jacke damen55K/yr
  • daunenjacken99K/yr
  • jacke only damen24K/yr
  • ultraleicht-steppjacke für damen23K/yr
  • jacken für damen25K/yr
  • only steppjacke damen25K/yr
  • jacket women15K/yr
  • womens jackets21K/yr
  • jacke damen only18K/yr

What reviews say buyers love and hate about Softshelljacke Damen

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Gesamtgröße29%

Passt

Komfort insgesamt10%

Angenehm zu tragen, Größe optimal

Qualität insgesamt8%

Top Qualität

Gewicht leicht7%

Leichte Oversized Jacke

Farbe6%

Tannengrün mit Pink ist super

What buyers complain about

59% of reviews
Gesamtgröße31%

XL fällt etwas klein aus

Qualität insgesamt4%

Qualität unterirdisch

Farbe4%

Gelb statt beige

Materialqualität4%

Material recht dünn

Nähen/Finish/Polieren4%

Naht gerissen

Softshelljacke Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

17.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
44%
2Länge
10%
3Farbe
10%
4Breite
6%
5Ärmelpassform
6%

Common Softshelljacke Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Softshelljacke Damen 40/100 on Amazon Germany — Skip it. The niche generates €11K/yr across 216 tracked products. 0 of 28 products launched in the last 360 days are still selling. Search demand moved -42.7% over the last 90 days.
Search demand for Softshelljacke Damen on Amazon Germany peaks in Sep–Oct–Nov, where the busiest month runs 7.3× the quietest.