softshelljacke damen
Skip itHigh returns (17.0%) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Incredible€35.16avg listing price — sweet spot $15–$100
Price range
Great€13.64–€112.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good973.61avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Bad-42.7%90-day search growth — must beat 0% to launch
Market size
Bad€11K€11K/yr · 507K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad17.0%return rate — above 5% kills the launch gate
According to Flapen's Amazon Germany niche tracking, softshelljacke damen is a €11K/yr Amazon Germany market (507K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
softshelljacke damen market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- €26K–€35K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #454
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 56%
- Out of stock
- 6.0%
- Avg brand age
- 44 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
152
Top-5 brand share
76%
Top 20: 93%
Top-5 click share
11%
Top 20: 33%
Open market
23%
- ONLY40%
- VERO MODA14%
- Outdoor Ventures10%
- 33,000ft8%
- TOG243%
- MoFiz3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -42.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 7.3×
Top softshelljacke damen search terms
- only jacke72K/yr
- vero moda jacke damen55K/yr
- daunenjacken99K/yr
- jacke only damen24K/yr
- ultraleicht-steppjacke für damen23K/yr
- jacken für damen25K/yr
- only steppjacke damen25K/yr
- jacket women15K/yr
- womens jackets21K/yr
- jacke damen only18K/yr
Top softshelljacke damen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
33 000ft Damen Leichte Steppjacke Packbare Übergangsjacke mit Kapuze für Frauen Gefüttert Warme Pufferjacke für Outdoor Freizeit und Wandern Schwarz L
33,000ft€43.194.3★180 rev
VERO MODA Female Jacke Bomber MLaurel Wreath
VERO MODA€19.134.5★1,093 rev
ONLY ONLKENZIE L/S Cord Jacket PNT NOOS
ONLY€30.824.4★264 rev
ONLY ONLTAHOE Hood Jacket OTW NOOS
ONLY€25.674.3★6,630 rev
Outdoor Ventures Damen Steppjacke Leichte Packbare Übergangsjacke Warme Winterjacke mit Kapuze für Frauen Gefüttert Pufferjacke mit Taschen für Freizeit Wandern Reisen Achatgrün M
Outdoor Ventures€49.564.1★645 rev
Newest
by launch date
SMONTY Kinder Daunenjacke wasserabweisend und leichter Mantel für Jungen und Mädchen mit vernähten Nähten ideal für Frühling Herbst Camping Wandern und Reisen(VIOLETT/LACHSROT 7)
SMONTY€21.4963 rev
ONLY Onlellie Scuba Jacket Otw Noos
ONLY€38.374 rev
ONLY Onlkenzie L/S Dnm Jacket Akm Noos
ONLY€36.3231 rev
ONLY Female Steppjacke ONLTAHIA Steppjacke
ONLY€29.5034 rev
Outdoor Ventures Damen Steppjacke Leichte Packbare Übergangsjacke Warme Winterjacke mit Kapuze für Frauen Gefüttert Pufferjacke mit Taschen für Freizeit Wandern Reisen Achatgrün M
Outdoor Ventures€49.56645 rev
Trending
90-day click momentum
Outdoor Ventures Regenjacke Herren Wasserdicht Ultraleichte Dünne Faltbare Regenmantel Atmungsaktiv Fahrrad Regenjacke Sport Navy Blau XL
Outdoor Ventures€29.314.5★
ONLY Onlwonder Dnm Jacket Noos
ONLY€22.594.5★
33 000ft Damen Leichte Steppjacke Packbare Übergangsjacke mit Kapuze für Frauen Gefüttert Warme Pufferjacke für Outdoor Freizeit und Wandern Hellrosa M
33,000ft€44.014.3★
SMONTY Kinder Daunenjacke wasserabweisend und leichter Mantel für Jungen und Mädchen mit vernähten Nähten ideal für Frühling Herbst Camping Wandern und Reisen(VIOLETT/LACHSROT 7)
SMONTY€21.494.1★
ONLY Damen Übergangs-Jacke ONLLorca Canvas Parka mit Kapuze 15216452 Moonbeam S
ONLY€32.354.2★
What buyers say about softshelljacke damen
What buyers praise and complain about, mined from review topics.What buyers love
“Passt”
“Angenehm zu tragen, Größe optimal”
“Top Qualität”
“Leichte Oversized Jacke”
“Tannengrün mit Pink ist super”
“Preis/Leistung top”
“Entspricht dem Foto”
“Material super”
“Leicht und trotzdem warm”
“Sehr stylish, perfekte Größe”
What buyers complain about
“XL fällt etwas klein aus”
“Qualität unterirdisch”
“Gelb statt beige”
“Material recht dünn”
“Naht gerissen”
“Die Ärmel sind allerdings eher kürzer”
“Jacke war schon getragen”
“Einmal getragen danach defekt”
“Etwas dünn”
“nicht so schön wie am Bild”
Top return reasons
Common questions
- Is softshelljacke damen profitable to sell on Amazon Germany?
- The niche generates €11K/yr across 216 tracked products. 0 of 28 products launched in the last 360 days are still selling. 90-day search growth is -42.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the softshelljacke damen niche?
- 44 brands and 152 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in softshelljacke damen?
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Farbe. The return rate is 17.0% — above our launch gate.
- When does demand for softshelljacke damen peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 7.3× the quietest.
- What does it cost to enter the softshelljacke damen niche?
- Listings span €13.64–€112.41; the average listing price is €35.16 (sweet spot $15–$100). The average incumbent carries 974 reviews — the moat a new listing must climb.