Is Softshelljacke profitable to sell on Amazon Germany?

Flapen scores Softshelljacke 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €106K a year across 104 tracked products. 0 of the 8 products launched in the last year cleared the first-year sales bar. Search demand grew -16.4% in the last 90 days.

How competitive is the Softshelljacke niche on Amazon Germany?

21 brands and 162 sellers compete in Softshelljacke on Amazon Germany. The top 5 Softshelljacke products take 21% of clicks, and the top 5 brands take 78%.

What do buyers complain about in Softshelljacke?

Softshelljacke buyers on Amazon Germany complain most about Gesamtgröße, Preis-Leistungs-Verhältnis, and Qualität insgesamt. An estimated 16.0% of orders come back, which is high.

When does demand for Softshelljacke peak?

Search demand for Softshelljacke on Amazon Germany peaks in Sep–Oct, and the busiest month runs 10.9× the quietest.

What does it cost to enter the Softshelljacke niche?

Softshelljacke sells for €62.31 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €25.66 to €142.14. The average product has 1,022 reviews, the count a new listing must catch up to.

Softshelljacke

Fail

An estimated 16.0% of orders come back, so Softshelljacke is a Fail.

Filters High Returns High Price

Flapen Score: 42
42 / 100Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46
Market size: €106K/yr315K searches / yr
90-day growth: -16.4%search demand this quarter
Competition: 21%top-5 click share · 21 brands · 162 sellers

Flapen Score

Softshelljacke against its category

The dotted line is the Fashion average. Past it, Softshelljacke is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Softshelljacke market on Amazon at a glance

Shoppers on Amazon Germany searched for Softshelljacke 315K times last year and spent an estimated €106K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €106K a year.

Searches, last 12 months: 315K
Growth, 90 days vs prior 90: -16.4%
Conversion, latest week: 0.5%
Market size, estimated: €106Ka year
Peak month: October10.9× the quietest month
Top search term: vaude regenjacke herren53K searches a year

02 · Price

A sale here is worth €62.31.

Listings sell for €62.31 on average, from €25.66 to €142.14. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €62.31 that is €0 to €6K a year per listing.

Average price: €62.31inside the $15 to $100 sweet spot
Price range: €25.66–€142.14
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 1K–1K
Units per listing a year: 0–100
Revenue per listing a year: €0–€6K
Returns: 16.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Sportartspezifische Bekleidung. It carries 1,022 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 99%
Out of stock, average day: 0.0%
Average rank: #38in Sportartspezifische Bekleidung
Average rating: 4.41 starsAmazon Germany average 4.37 stars
Average reviews: 1,022per listing
Listings tracked: 104

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months: 8
Successful launches: 0Amazon's first-year sales bar
Average brand age: 52 months

Products

Top Softshelljacke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

162

Top-5 brand share

78%

Top 20: 99%

Top-5 click share

21%

Top 20: 42%

Open market

17%

Brand 140%
Brand 214%
Brand 312%
Brand 46%
Brand 56%
Brand 64%
Open — no brand owns it (15 brands, 17%)

Demand

Softshelljacke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Oct · busiest ÷ quietest = 10.9×

Search terms

Top Softshelljacke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

vaude regenjacke herren53K/yr +104.5%0.4% conv.
hardshelljacke herren44K/yr -37.8%0.2% conv.
wanderjacke herren wasserdicht atmungsaktiv24K/yr +31.3%0.1% conv.
wanderjacke24K/yr +6.0%0.1% conv.
softshell22K/yr -25.9%0.1% conv.
vaude softshelljacke herren18K/yr -13.7%0.1% conv.
vaude fahrradjacke herren15K/yr -2.9%0.3% conv.
vaude regenjacke10K/yr +53.3%0.3% conv.
soft shell jacke herren outdoor9K/yr -9.6%0.0% conv.
wander jacke herren9K/yr -11.8%0.2% conv.

Reviews and returns

What reviews say buyers love and hate about Softshelljacke

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”

23%of negative reviews mention “Gesamtgröße”

16.0%of orders come back

“Fällt klein aus”

A buyer, on “Gesamtgröße”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Softshelljacke questions

Answered from the same tracked data.

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