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Softshelljacke

high returns (16.0%) — Softshelljacke doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46

Market size 26Growth 17Conversion 7Competition 94Returns 0Price range 64Avg price 89Brand share 44Review moat 62Quality gap 57
This niche Category average · 2,560 niches

Is Softshelljacke profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Softshelljacke is a €106K/yr Amazon Germany market (315K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 42/100.

Softshelljacke: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.4% over the last 90 days and 0.5% of searches end in a purchase.

€106K

revenue / yr

Units sold / yr1K
Search volume / yr-16.4%315K
Conversion rate0.5%
Avg price€62.31

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers21 · 162
Top-5 product click share21%
Open market22%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 104 products

Sponsored placement95%
New entrants (1y)8· 0 succeeded
Avg rating4.4★
Avg reviews1,022

Top Softshelljacke products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

€0€3K€6K€10K€13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

162

Top-5 brand share

78%

Top 20: 99%

Top-5 click share

21%

Top 20: 42%

Open market

17%

  • VAUDE40%
  • RevolutionRace14%
  • 33,000ft12%
  • Outdoor Ventures6%
  • Columbia6%
  • Huayuzh4%
  • Open — no brand owns it (15 brands, 17%)

Softshelljacke demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume315KCVR0.5%Products104Brands21Top 5 Brands78%OOS Rate0.0%Rating4.4★Reviews1,022Avg BSR#38
90K70KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 10.9×

Top Softshelljacke search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vaude regenjacke herren53K/yr
  • hardshelljacke herren44K/yr
  • wanderjacke herren wasserdicht atmungsaktiv24K/yr
  • wanderjacke24K/yr
  • softshell22K/yr
  • vaude softshelljacke herren18K/yr
  • vaude fahrradjacke herren15K/yr
  • vaude regenjacke10K/yr
  • soft shell jacke herren outdoor9K/yr
  • wander jacke herren9K/yr

What reviews say buyers love and hate about Softshelljacke

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Qualität insgesamt21%

Top Produkt

Gesamtgröße12%

Passt

Komfort insgesamt11%

Hallo, auf den ersten Blick und der Anprobe muss ich sagen: Sehr tolle Haptik, Verarbeitung, Modisch, Optisch Top & toller Tragekomfort

Gewicht leicht6%

Tolle leichte und funktionale Regenjacke

Preis-Leistungs-Verhältnis6%

+fairer Preis

What buyers complain about

63% of reviews
Gesamtgröße23%

Fällt klein aus

Preis-Leistungs-Verhältnis7%

Nicht so gut für den Preis

Qualität insgesamt7%

Leider Schrott

Ärmelpassform5%

Ärmel und Kapuze sind proportional zur Größe viel zu groß

Reißverschlussqualität5%

Nach 3 Monaten normaler Nutzung ist der Reißverschluss defekt

Softshelljacke return rate & reasons

Why buyers send it back, as a share of all return requests.

16.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
51%
2Farbe
8%
3Dünn
5%
4Reißverschlussqualität
5%
5Qualität insgesamt
4%

Common Softshelljacke questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Softshelljacke 42/100 on Amazon Germany — Skip it. The niche generates €106K/yr across 104 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -16.4% over the last 90 days.
Search demand for Softshelljacke on Amazon Germany peaks in Sep–Oct, where the busiest month runs 10.9× the quietest.