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Softshelljacke

Fail

An estimated 16.0% of orders come back, so Softshelljacke is a Fail.

Flapen Score
42
42 / 100
Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46
Market size
€106K/yr315K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
21%top-5 click share · 21 brands · 162 sellers

Flapen Score

Softshelljacke against its category

The dotted line is the Fashion average. Past it, Softshelljacke is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Softshelljacke market on Amazon at a glance

Shoppers on Amazon Germany searched for Softshelljacke 315K times last year and spent an estimated €106K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €106K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
0.5%
Market size, estimated
€106Ka year
Peak month
October10.9× the quietest month
Top search term
vaude regenjacke herren53K searches a year

02 · Price

A sale here is worth €62.31.

Listings sell for €62.31 on average, from €25.66 to €142.14. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €62.31 that is €0 to €6K a year per listing.

Average price
€62.31inside the $15 to $100 sweet spot
Price range
€25.66–€142.14
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€6K
Returns
16.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Sportartspezifische Bekleidung. It carries 1,022 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
99%
Out of stock, average day
0.0%
Average rank
#38in Sportartspezifische Bekleidung
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
1,022per listing
Listings tracked
104

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Softshelljacke products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.

€0€3K€6K€10K€13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

162

Est. top-5 brand share

78%

Top 20: 99%

Est. top-5 click share

21%

Top 20: 42%

Open market

17%

  • VAUDE40%
  • RevolutionRace14%
  • 33,000ft12%
  • Outdoor Ventures6%
  • Columbia6%
  • Huayuzh4%
  • Open — no brand owns it (15 brands, 17%)

Demand

Softshelljacke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 10.9×

Search terms

Top Softshelljacke search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vaude regenjacke herren53K/yr
  • hardshelljacke herren44K/yr
  • wanderjacke herren wasserdicht atmungsaktiv24K/yr
  • wanderjacke24K/yr
  • softshell22K/yr
  • vaude softshelljacke herren18K/yr
  • vaude fahrradjacke herren15K/yr
  • vaude regenjacke10K/yr
  • soft shell jacke herren outdoor9K/yr
  • wander jacke herren9K/yr

Reviews and returns

What reviews say buyers love and hate about Softshelljacke

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Gesamtgröße”
16.0%of orders come back
“Fällt klein aus”
A buyer, on “Gesamtgröße”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Softshelljacke questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data