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Socken Adventskalender

Fail

Demand is soft, at -55.8% this quarter, so Socken Adventskalender is a Fail.

Flapen Score
49
49 / 100
Top 38% of 2,560 Fashion niches · +3 vs the category median of 46
Market size
€117K/yr435K searches / yr
90-day growth
-55.8%search demand this quarter
Competition
33%top-5 click share · 23 brands · 28 sellers

Flapen Score

Socken Adventskalender against its category

The dotted line is the Fashion average. Past it, Socken Adventskalender is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Socken Adventskalender market on Amazon at a glance

Shoppers on Amazon Germany searched for Socken Adventskalender 435K times last year and spent an estimated €117K. The top 5 brands take 54% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 435K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -55.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €117K a year.

Searches, last 12 months
435K
Growth, 90 days vs prior 90
-55.8%
Conversion, latest week
1.7%
Market size, estimated
€117Ka year
Peak month
November646.2× the quietest month
Top search term
socken adventskalender110K searches a year

02 · Price

A sale here is worth €15.99.

Listings sell for €15.99 on average, from €5.24 to €33.02. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €15.99 that is €0 to €2K a year per listing.

Average price
€15.99inside the $15 to $100 sweet spot
Price range
€5.24–€33.02
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 59.9% of listings are out of stock. The average listing ranks #898 within Socken & Strümpfe. It carries 1,016 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
59.9%
Average rank
#898in Socken & Strümpfe
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
1,016per listing
Listings tracked
32

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Socken Adventskalender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

28

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

33%

Top 20: 79%

Open market

39%

  • Brand 115%
  • Brand 214%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Socken Adventskalender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 646.2×

Search terms

Top Socken Adventskalender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • socken adventskalender110K/yr
  • adventskalender socken84K/yr
  • adventskalender socken damen34K/yr
  • socken kalender8K/yr
  • socken adventskalender damen27K/yr
  • adventskalender socken herren28K/yr
  • happy socks adventskalender12K/yr
  • socken adventskalender kinder6K/yr
  • adventskalender socken kinder9K/yr
  • socken adventskalender herren26K/yr

Reviews and returns

What reviews say buyers love and hate about Socken Adventskalender

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Qualität insgesamt”
0.6%of orders come back
“Mehr Gag als Qualität”
A buyer, on “Qualität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Socken Adventskalender questions

Answered from the same tracked data.