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Sneaker Mädchen 37

Fail

An estimated 11.8% of orders come back, so Sneaker Mädchen 37 is a Fail.

Flapen Score
43
43 / 100
Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46
Market size
€71K/yr98K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
15%top-5 click share · 21 brands · 261 sellers

Flapen Score

Sneaker Mädchen 37 against its category

The dotted line is the Fashion average. Past it, Sneaker Mädchen 37 is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sneaker Mädchen 37 market on Amazon at a glance

Shoppers on Amazon Germany searched for Sneaker Mädchen 37 98K times last year and spent an estimated €71K. The top 5 brands take 80% of clicks. Demand peaks in Mar–Apr. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €71K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
2.5%
Market size, estimated
€71Ka year
Peak month
April11.0× the quietest month
Top search term
sneaker mädchen 3722K searches a year

02 · Price

A sale here is worth €28.35.

Listings sell for €28.35 on average, from €11.43 to €53.78. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €28.35 that is €0 to €3K a year per listing.

Average price
€28.35inside the $15 to $100 sweet spot
Price range
€11.43–€53.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
11.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #148 within Schuhe. It carries 4,023 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
97%
Out of stock, average day
3.4%
Average rank
#148in Schuhe
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
4,023per listing
Listings tracked
147

04 · Newcomers

12 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
29
Successful launches
12Amazon's first-year sales bar
Average brand age
41 months

Products

Top Sneaker Mädchen 37 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

261

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

15%

Top 20: 38%

Open market

16%

  • Brand 136%
  • Brand 227%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (15 brands, 16%)

Demand

Sneaker Mädchen 37 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 11.0×

Search terms

Top Sneaker Mädchen 37 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sneaker mädchen 3722K/yr
  • skechers mädchen 3714K/yr
  • adidas 3714K/yr
  • schuhe 3713K/yr
  • skechers 37 mädchen10K/yr
  • sportschuhe 379K/yr
  • adidas schuhe 377K/yr
  • adidas 37 jungen6K/yr
  • sketchers 373K/yr

Reviews and returns

What reviews say buyers love and hate about Sneaker Mädchen 37

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Komfort insgesamt”
56%of negative reviews mention “Gesamtgröße”
11.8%of orders come back
“Fällt kleiner aus”
A buyer, on “Gesamtgröße”56% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sneaker Mädchen 37 questions

Answered from the same tracked data.